Ashley Baker Email & Phone Number

Boston, MA, US

• Member of a global team that supports small to industry-changing product launches for B2B and B2C
• Experience as an acting manager leading a global team
• Developed product value propositions and marketing materials based on customer personas to support the customer journey from awareness to sales enablement
• Worked with strategic marketing, campaign managers, internal studio, and external agencies to develop fully integrated marketing campaigns for product launches
• Coordination of Sales Enablement Assets for Channels, Partners, End users and regional teams
• Copywriting short and long-form content across print, web, eCommerce, email, social media and video

Andover, MA

• Worked with campaign managers, internal studios, and external agencies to develop social media marketing campaigns for Schneider Electric's largest Business Unit. Set the social media strategies for 3 divisions.
• Developed the company's first Consumer Social Media Strategy for Home offers across all Business Units. Led a team to create an editorial calendar, paid strategy, influencer marketing, and integrate user generated.
• Launched the first global B2B and B2C influencer programs. The B2B program involved 8 IoT influencers. The B2C program with 28 Interior Designers & coordinating Channel Marketing in 6 countries.
• Coordinated Social Media Presence for the Executive Vice President of the Energy Management Business.
• Worked to launch Employee Social Media Advocacy tool, LinkedIn Elevate to 6,000 employees.
• Created a Social Media Deployment Playbook for country organizations to increase the adoption rate of global campaign content.

Andover, MA

• Social Media Manager for 24 bloggers on global blog site included: editing of posts, ensuring consistency, user-centric content, and broadcasting to social media channels.
• Live Event Social Media: ASHE 2014, award-winning blogging for CiscoLive! US 2012 $26.6M in leads, and GreenBuild 2012 $16.6M in leads. Blog posts, managing social accounts, and capturing event media.
• User Experience design and requirements analysis for an extranet mobile platform. Coordination of cross-functional teams: sales, marketing, and e-business.
• Introduced Social Media to Customer Solutions Group. Consolidated social channels, set up tracking and metrics, social at tradeshows, and developed content strategy for the business.
• User experience and design for Buildings online communities with 3,000+ members.
• Created graphics standards including Software Demo Database and Solution Sales Workshops.

North Andover, MA

• Completed brand migration of TAC to Schneider Electric.
• Created online content and microsites that helped both internal and external audiences learn about Schneider Electric products and solutions.
• Developed marketing literature, graphics, and interactive applications that increased brand awareness at trade shows and helped global sales teams.

• Designed interactive course-ware for the Naval Sea Systems Command (NAVSEA), Submarine OnBoard Training (SOBT), that improved training for Navy recruits on the basics of nautical movement.
• Creation of 3D models, animation, Flash programming, user experience, and user testing of applications.

Dual Concentration Bachelor Of Fine Arts, Digital Media And Graphic Design/ Letterform

Activities and Societies: UMass Dartmouth Shotokan Karate Club - President 04-06, Vice President 03-04, UMass Dartmouth Taekwondo Club.

Master Of Fine Arts, User Experience Design

Honors: Cum Laude, President's Honors List Coursework included web design and technology, motion graphics, interaction design, user.