Ashley Baker Email & Phone Number

Boston, Ma, Us

• Member of a global team that supports small to industry-changing product launches for B2B and B2C• Experience as an acting manager leading a global team• Developed product value propositions and marketing materials based on customer personas to support the customer journey from awareness to sales enablement• Worked with strategic marketing, campaign managers, internal studio, and external agencies to develop fully integrated marketing campaigns for product launches• Coordination of Sales Enablement Assets for Channels, Partners, End users and regional teams• Copywriting short and long-form content across print, web, eCommerce, email, social media and video• Graphic design layout and execution of brochures, one-pagers, websites and presentations

Andover, Ma

• Worked with campaign managers, internal studios, and external agencies to develop social media marketing campaigns for Schneider Electric's largest Business Unit. Set the social media strategies for 3 divisions: Digital Energy, Power Products, and Home & Distribution.• Developed the company's first Consumer Social Media Strategy for Home offers across all Business Units. Led a team to create an editorial calendar, paid strategy, influencer marketing, and integrate user generated content.• Launched the first global B2B and B2C influencer programs. The B2B program involved 8 IoT influencers. The B2C program with 28 Interior Designers & coordinating Channel Marketing in 6 countries.• Coordinated Social Media Presence for the Executive Vice President of the Energy Management Business.• Worked to launch Employee Social Media Advocacy tool, LinkedIn Elevate to 6,000 employees.• Created a Social Media Deployment Playbook for country organizations to increase the adoption rate of global campaign content.• Worked with SEO team to update SEO strategy on social media.

Andover, Ma

• Social Media Manager for 24 bloggers on global blog site included: editing of posts, ensuring consistency, user-centric content, and broadcasting to social media channels.• Live Event Social Media: ASHE 2014, award-winning blogging for CiscoLive! US 2012 $26.6M in leads, and GreenBuild 2012 $16.6M in leads. Blog posts, managing social accounts, and capturing event media.• User Experience design and requirements analysis for an extranet mobile platform. Coordination of cross-functional teams: sales, marketing, and e-business.• Introduced Social Media to Customer Solutions Group. Consolidated social channels, set up tracking and metrics, social at tradeshows, and developed content strategy for the business.• User experience and design for Buildings online communities with 3,000+ members.• Created graphics standards including Software Demo Database and Solution Sales Workshops.

North Andover, Ma

• Completed brand migration of TAC to Schneider Electric.• Created online content and microsites that helped both internal and external audiences learn about Schneider Electric products and solutions.• Developed marketing literature, graphics, and interactive applications that increased brand awareness at trade shows and helped global sales teams.

• Designed interactive course-ware for the Naval Sea Systems Command (NAVSEA), Submarine OnBoard Training (SOBT), that improved training for Navy recruits on the basics of nautical movement.• Creation of 3D models, animation, Flash programming, user experience, and user testing of applications.

Dual Concentration Bachelor Of Fine Arts, Digital Media And Graphic Design/ Letterform

Activities and Societies: UMass Dartmouth Shotokan Karate Club - President 04-06, Vice President 03-04, UMass Dartmouth Taekwondo Club.

Master Of Fine Arts, User Experience Design

Honors: Cum Laude, President's Honors List Coursework included web design and technology, motion graphics, interaction design, user.