Ashley Broad
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Ashley Broad Email & Phone Number

Retail Leadership | Operations Management | Driving Results | Remote Leadership | Customer Experience | Labour Productivity | Organisational Change | Employee Engagement at Halfords
Location: Brandon, England, United Kingdom 10 work roles 1 school
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Retail Leadership | Operations Management | Driving Results | Remote Leadership | Customer Experience | Labour Productivity | Organisational Change | Employee Engagement
Location
Brandon, England, United Kingdom
Company size

Who is Ashley Broad? Overview

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Quick answer

Ashley Broad is listed as Retail Leadership | Operations Management | Driving Results | Remote Leadership | Customer Experience | Labour Productivity | Organisational Change | Employee Engagement at Halfords, a with 3127 employees, based in Brandon, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Ashley Broad.

Ashley Broad previously worked as Regional General Manager at Halfords and Self Employed at Self-Employed. Ashley Broad holds Computer Software Engineering from University Of Hertfordshire.

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Email format at Halfords

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Halfords

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Profile bio

About Ashley Broad

A confident, experienced, and motivated leader who can demonstrate a proven track record of results delivery at scale. A natural coaching orientation coupled with a swift intuitive aptitude for analysis provides a strong platform to drive outstanding team performance and achieve organisational goals.

Current workplace

Ashley Broad's current company

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Halfords
Halfords
Retail Leadership | Operations Management | Driving Results | Remote Leadership | Customer Experience | Labour Productivity | Organisational Change | Employee Engagement
redditch, worcestershire, united kingdom
Website
Employees
3127
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10 roles

Ashley Broad work experience

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Regional General Manager

Current

Essex, England, United Kingdom

Oct 2024 - Present

Self Employed

Self-Employed
Jul 2024 - Oct 2024

Head Of Retail

Private Equity Start Up

Hemel Hempstead, England, United Kingdom

Supporting a PE start up.

Feb 2024 - Jul 2024

Self Employed

Ash Broad Handyman Services

Brandon Suffolk

A temporary role utilising skills developed as a hobby to generate some income whilst searching for my next permanent role. Providing carpentry, building and general handyman services around the local area.

Oct 2023 - Feb 2024

Head Of Operations

Bedford, England, United Kingdom

Responsible the the leadership of 5 vehicle remarketing sites in the south of england processing some 4000 used vehicles for resale by auction each week. I was accountable for all aspects of the regional results, both financial and operational.Successes during this role included delivering a project to make permanent a "pop up" site that had been established during the pandemic, establishing a new transport hub and making significant health and safety improvements across each site. Additionally in Bedford secured funding to significantly change the site flow to improve customer experience whilst also driving operational efficiency.I established the first credible labour planning tool within the organisation enabling more robust labour planning and cost control.Working within a small project team I was responsible for the engagement element of a significant operating model change which was well received by the impacted teams and supported the effective adoption of the new model.

Aug 2021 - Jul 2023

Regional Manager

Home Counties & East

A senior role within the Waitrose Retail leadership team responsible for the leadership of 24 shops across the Home Counties with a turnover in excess of £500m per annum. Accountable for delivery of all financial and non-financial measures including turnover, operating profit, customer satisfaction, employee engagement and legal compliance.Following the creation of a brand new region I actively developed a culture of collaboration and support, engaging the 4000 strong team as widely as possible and as a result significantly improving metrics across all areas.Additionally I continued to support change projects in the pay and productivity space, representing the voice of retail.

Jun 2018 - Jul 2023

Retail Change Lead

Bracknell, England, United Kingdom

A “Subject Matter Expert” for retail pay supporting the retail director in the delivery of the £500m annual budget and developing future strategy.This role involved a considerable amount of cross functional working with a wide variety of stakeholders to ensure that any changes to the operating model were properly costed and embedded into budgets.I led on the finance and governance workstream of an organisational restructure impacting all Waitrose shops, managing the reduction in headcount cross the estate ensuring that the business case was achieved.Led the development of the retail labour model to drive workload for a workforce management deployment. Mapped and measured every process undertaken in a Waitrose shop along with the required drivers to ensuring the equitable distribution of the labour budget.

Jan 2017 - Jun 2018

Branch Manager

Various

During this period I led 6 shops, fully accountable for all aspects of both operational and financial performance. Noteworthy was the full refurbishment at Ely which resulted in business leading growth and the opening of a new shop in North Walsham which delivered outstanding customer metrics.

Apr 2007 - Jan 2017

Department Manager

East Anglia

Fulfilled the role of Department Manager in 4 shops, typically leading team's of around 100 people. Notably managed the relocation of the Newmarket shop, a full refurbishment in Norwich and supported with the establishment of one of the first Waitrose shops in Scotland.

Jun 2000 - Apr 2007

First Line Manager

Various

A variety of first line manager roles with full accountability for all aspects of one area of the shop - typically leading teams of 50-75 people. Additionally supported the openings of new sites in Bury St Edmunds, Southend on Sea and Monmouth.

Jul 1991 - Jun 2000
Team & coworkers

Colleagues at Halfords

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1 education record

Ashley Broad education

FAQ

Frequently asked questions about Ashley Broad

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What company does Ashley Broad work for?

Ashley Broad works for Halfords.

What is Ashley Broad's role at Halfords?

Ashley Broad is listed as Retail Leadership | Operations Management | Driving Results | Remote Leadership | Customer Experience | Labour Productivity | Organisational Change | Employee Engagement at Halfords.

Where is Ashley Broad based?

Ashley Broad is based in Brandon, England, United Kingdom while working with Halfords.

What companies has Ashley Broad worked for?

Ashley Broad has worked for Halfords, Self-Employed, Private Equity Start Up, Ash Broad Handyman Services, and Bca Uk.

Who are Ashley Broad's colleagues at Halfords?

Ashley Broad's colleagues at Halfords include Jess Waite, Kevin Rainsford, Nick Fouracre, Matthew Howard, and Georgia Mccoll.

How can I contact Ashley Broad?

You can use AeroLeads to view verified contact signals for Ashley Broad at Halfords, including work email, phone, and LinkedIn data when available.

What schools did Ashley Broad attend?

Ashley Broad holds Computer Software Engineering from University Of Hertfordshire.

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