Beyond Booking, Inc. is a community-driven, not-for-profit 501(c)(3) charitable organization that is dedicated to the discovery, development, and promotion of new contemporary music and digital creativity in New York.

Building the first clinically-proven, hormone-free, 100% plant-based supplement for women in peri/menopause. Better days: 71% decrease in hot flashesBetter nights: 54% decrease in night awakeningsBetter health: 8% reduction in LDL cholesterol

Product + strategy consulting for early stage companies

- Led & facilitated two internal product development governing bodies-- Product Investment Board (C-level) -- Product Development Board (VP-level) - Identified & resolved high risk, high cost, or highly strategic questions via these governing bodies

- Led Hardware Product Management- Led and hired product team responsible for E-liquids/Flavors, International Product Portfolio Management, Consumer Insights and Analytics - Launched 25+ products with 400+ SKUs; launched 20+ countries; designed custom products to meet local consumer needs or regulations

- Led next-generation hardware and software product design in collaboration with R&D- Initiated and led new product consumer insights efforts in 7-countries

- Led global strategic planning and Strategic Initiatives team - the implementation extension of strategy: responsible for the identification, design and execution of critical global strategic projects- Developed and led the bi-annual global strategy meeting; defining corporate strategy

- Led global strategic planning and analysis. Executed cross-functional programs to drive growth and international expansion- Provided consultation on new product development and new launch markets- Performed A/B testing and other analysis to measure effectiveness of sales and marketing programs

- Led business development in the traditional sense - developing, defining and aligning product and sales strategies in a new market- Led strategic planning and execution of fundraising ($32.8M), including pitching to and serving as primary point of contact for investors

Led strategy and product development efforts.

Business and partnership development & relationship management. Promoted from Community Associate in 2010.

Produced original editorial content, identified and secured relevant subject matter experts, conducted interviews.