Ashley Mellana

Ashley Mellana Email and Phone Number

Art Director at Staples Promotional Products @ Staples Promotional Products
overland park, kansas, united states
Ashley Mellana's Location
Greater Orlando, United States
About Ashley Mellana

As an Art Director with a passion for creativity and a keen eye for design, I specialize in transforming concepts into captivating visual experiences. With a proven track record of enhancing brand awareness, staying at the forefront of industry trends, and crafting compelling visual content, I'm dedicated to bringing creativity and innovation to every project.

Ashley Mellana's Current Company Details
Staples Promotional Products

Staples Promotional Products

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Art Director at Staples Promotional Products
overland park, kansas, united states
Employees:
934
Ashley Mellana Work Experience Details
  • Staples Promotional Products
    Art Director
    Staples Promotional Products Apr 2023 - Present
    Photo Direction and Production:- Collaborate with cross-functional teams to develop creative concepts for photoshoots.- Direct and oversee photoshoots, ensuring that the creative vision is executed effectively.- Coordinate with photographers, models, stylists, and makeup artists to bring concepts to life.- Maintain a keen eye for aesthetics and visual consistency in all visual content.Photoshoot Planning:- Conceptualize and plan photoshoots, from ideation to execution, to align with brand objectives.- Source props, and manage logistics to ensure successful photoshoots.- Develop shot lists and storyboards to guide the creative process.

Email Marketing:- Create visually appealing email campaigns that resonate with target audiences.- Conduct A/B testing and analyze email performance to refine strategies and improve engagement.- Collaborate with copywriters to create compelling email content.
  • Outlier Brands
    Art Director
    Outlier Brands Jun 2022 - Apr 2023
    - Designing Trade Show Booths and Collateral Materials:Crafted visually stunning trade show booths and collateral materials that not only captured attention but also substantially increased brand awareness. These creations were instrumental in leaving a memorable impact on our audience.- Industry Trend Research: Actively engaged in ongoing research of industry trends, resulting in the infusion of fresh ideas and innovative applications into our company's visual strategies. This approach kept us ahead of the curve and inspired new creative directions.- Visual Content Creation: Proficient in creating visual elements for websites, advertisements, marketing campaigns, and print materials. My designs have consistently elevated the aesthetic quality and visual impact of our brand's digital and print presence.
  • Noise Inc.
    Senior Art Director
    Noise Inc. Jun 2021 - Jun 2022
    - Brand Identity and Style Guide Development: Successfully created style guides and established identity guidelines, ensuring a cohesive and recognizable brand presence. This included concept art and the maintenance of a consistent visual direction, enhancing brand recognition and perception.-Integrated Advertising Campaigns: Developed and executed advertising campaigns that seamlessly integrated across various media, including print and interactive, for a multi-brand resort. These campaigns contributed to increased brand visibility and engagement.- Restaurant Branding and Visual Direction: Directed and designed the visual aspects of restaurant branding, from logo creation to website assets, typography, color palette, imagery, and photoshoot/video concepts for promotional materials and social media. Additionally, contributed ideas for physical elements to enhance the brand's physical presence.- Effective Collaboration and Project Management: Thrived as a team player within a collaborative work environment, effectively managing multiple concurrent projects to meet deadlines and deliver high-quality results.
  • Thrifted Leftovers
    Owner
    Thrifted Leftovers May 2019 - Jun 2021
    Owner and Operator, Thrifted LeftoversPassionate about individuality and vintage fashion trends, I've transformed Thrifted Leftovers from a humble flea market booth into a thriving online business. Now, we operate three independent online clothing stores, offering over 900 unique products and boasting a community of over 52k followers.Key Accomplishments:- Strategic Online Retail Management: Conceptualized, designed, and efficiently manage three successful independent online retail stores. These platforms showcase our love for unique fashion and vintage trends, providing a curated selection of over 900 one-of-a-kind products.- Exceptional Customer Satisfaction: Demonstrated a commitment to delivering outstanding service by consistently shipping an average of 65 packages a month with a remarkable 0% return rate. Our customers' satisfaction is a testament to our dedication to quality and authenticity.-Recognized Achievements: Within just six months, achieved Ambassador status and earned the titles of Top-Rated Seller and Top-Rated Shipper. Maintaining a 99% positive customer feedback rating since May 2019, these distinctions underscore our commitment to providing an exceptional customer experience.
  • Ashley Diaz Designs
    Freelance Graphic Designer, Art Director
    Ashley Diaz Designs Sep 2013 - Jun 2021
    Newark, New Jersey
  • The Design Studio Practicum
    Intern, The Design Studio Social Media Practicum
    The Design Studio Practicum Sep 2018 - Dec 2018
    Michael Graves College
    Assisted in multiple projects while managing overall assessment of digital content designed to drive brand awareness and student activity through interactive social media campaigns.- Collaborated with design team to solve problems, improve operations, and provide rapid user feedback- Assisted senior advisors in assessment of all final content while managing 2+ posting schedules- Managed content, conceptualizing designs, milestones and incorporating user feedback- Used Photoshop and Illustrator to create images and layouts for over 6 projects
  • The Tjx Companies, Inc.
    Sales Associate
    The Tjx Companies, Inc. 2016 - 2017
    United States
  • Santa Clara Music
    Album Cover Design Artist
    Santa Clara Music Oct 2015 - Dec 2015
    New Jersey, United States

Ashley Mellana Education Details

Frequently Asked Questions about Ashley Mellana

What company does Ashley Mellana work for?

Ashley Mellana works for Staples Promotional Products

What is Ashley Mellana's role at the current company?

Ashley Mellana's current role is Art Director at Staples Promotional Products.

What schools did Ashley Mellana attend?

Ashley Mellana attended Kean University, Bloomfield College.

Who are Ashley Mellana's colleagues?

Ashley Mellana's colleagues are Marie Desormeaux, Jessica Ann Canady, Medellin Marini, Jaret Degolyer, Bradley Trescott, Vicky Rankin, Erica Griffitt.

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