Ashley Mellana Email & Phone Number

Photo Direction and Production:- Collaborate with cross-functional teams to develop creative concepts for photoshoots.- Direct and oversee photoshoots, ensuring that the creative vision is executed effectively.- Coordinate with photographers, models, stylists, and makeup artists to bring concepts to life.- Maintain a keen eye for aesthetics and visual consistency in all visual content.Photoshoot Planning:- Conceptualize and plan photoshoots, from ideation to execution, to align with brand objectives.- Source props, and manage logistics to ensure successful photoshoots.- Develop shot lists and storyboards to guide the creative process. Email Marketing:- Create visually appealing email campaigns that resonate with target audiences.- Conduct A/B testing and analyze email performance to refine strategies and improve engagement.- Collaborate with copywriters to create compelling email content.

- Designing Trade Show Booths and Collateral Materials:Crafted visually stunning trade show booths and collateral materials that not only captured attention but also substantially increased brand awareness. These creations were instrumental in leaving a memorable impact on our audience.- Industry Trend Research: Actively engaged in ongoing research of industry trends, resulting in the infusion of fresh ideas and innovative applications into our company's visual strategies. This approach kept us ahead of the curve and inspired new creative directions.- Visual Content Creation: Proficient in creating visual elements for websites, advertisements, marketing campaigns, and print materials. My designs have consistently elevated the aesthetic quality and visual impact of our brand's digital and print presence.

- Brand Identity and Style Guide Development: Successfully created style guides and established identity guidelines, ensuring a cohesive and recognizable brand presence. This included concept art and the maintenance of a consistent visual direction, enhancing brand recognition and perception.-Integrated Advertising Campaigns: Developed and executed advertising campaigns that seamlessly integrated across various media, including print and interactive, for a multi-brand resort. These campaigns contributed to increased brand visibility and engagement.- Restaurant Branding and Visual Direction: Directed and designed the visual aspects of restaurant branding, from logo creation to website assets, typography, color palette, imagery, and photoshoot/video concepts for promotional materials and social media. Additionally, contributed ideas for physical elements to enhance the brand's physical presence.- Effective Collaboration and Project Management: Thrived as a team player within a collaborative work environment, effectively managing multiple concurrent projects to meet deadlines and deliver high-quality results.

Owner and Operator, Thrifted LeftoversPassionate about individuality and vintage fashion trends, I've transformed Thrifted Leftovers from a humble flea market booth into a thriving online business. Now, we operate three independent online clothing stores, offering over 900 unique products and boasting a community of over 52k followers.Key Accomplishments:- Strategic Online Retail Management: Conceptualized, designed, and efficiently manage three successful independent online retail stores. These platforms showcase our love for unique fashion and vintage trends, providing a curated selection of over 900 one-of-a-kind products.- Exceptional Customer Satisfaction: Demonstrated a commitment to delivering outstanding service by consistently shipping an average of 65 packages a month with a remarkable 0% return rate. Our customers' satisfaction is a testament to our dedication to quality and authenticity.-Recognized Achievements: Within just six months, achieved Ambassador status and earned the titles of Top-Rated Seller and Top-Rated Shipper. Maintaining a 99% positive customer feedback rating since May 2019, these distinctions underscore our commitment to providing an exceptional customer experience.

Newark, New Jersey

Michael Graves College

Assisted in multiple projects while managing overall assessment of digital content designed to drive brand awareness and student activity through interactive social media campaigns.- Collaborated with design team to solve problems, improve operations, and provide rapid user feedback- Assisted senior advisors in assessment of all final content while managing 2+ posting schedules- Managed content, conceptualizing designs, milestones and incorporating user feedback- Used Photoshop and Illustrator to create images and layouts for over 6 projects

United States

New Jersey, United States

Bachelor Of Fine Arts - Bfa, Graphic Design

Activities and Societies: Dean's List, Epsilon Epsilon Omega Honor Society, EOF Program, GO! Organization

Graphic Design

Activities and Societies: Dean's List, EOF Program, Academic Achievements