Allison Asher Email & Phone Number

Allison Asher is a Senior Director, Commercial Strategy and Partnerships for NYT Cooking at The New York Times. She possess expertise in market research, customer insight, marketing strategy, brand equity, consumer behaviour and 12 more skills. Colleagues describe her as "Allie is an excellent marketer. She is that perfect blend of art and science: she approaches all decision making with sound analytics and strategic thinking, but is also passionate about finding the "magic" that builds true brand love. She is a pleasure to work with, keeping calm under pressure and both a natural leader and team player." and "Allie has shown a true passion and talent for market research. She truly is one of the brightest and most energetic researchers I've ever worked with. She manages multiple market research projects for our brand across multiple categories with remarkable efficiency and never fails to amaze our team with a new way of looking at things. She always digs one level deeper in our research studies and has become an invaluable part of our team when assessing what campaigns and communications will work. She’s a great team player and self-starter. We rely heavily on her to help us interpret the data to understand the path forward for the brand. She knows the brand, the consumer and her passion for growing the business makes life a lot easier for the brand team. Her energy is contagious!"

Listed skills include Market Research, Customer Insight, Marketing Strategy, Brand Equity, and 13 others.

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  Senior Director, Commercial Strategy And Partnerships For Nyt Cooking

  The New York Times

  Apr 2024 - Present