Develop and implement digital marketing strategies: Create comprehensive digital marketing strategies aligned with business goals, target audience, and budget. Utilize various channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.Manage digital advertising campaigns: Plan, execute and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, or Twitter Ads. Monitor performance metrics, adjust targeting and bidding strategies, and ensure campaigns meet or exceed predefined KPIs. Conduct market research and analysis: Utilize market research tools and techniques to identify industry trends, competitive landscape, and target audience behaviour. Analyze data to generate insights and make data-driven recommendations for campaign improvements and audience targeting. Content creation and management: Develop engaging and persuasive content for various digital platforms, including websites, blogs and social media channels. Create and manage editorial calendars, ensuring consistent messaging and timely content delivery. Social media management: Create and curate compelling social media content to increase brand visibility, engagement, and followers. Manage social media accounts, schedule posts, respond to comments and messages, and monitor social media analytics. Analyze and report on campaign performance: Track and measure key performance indicators (KPIs) such as website traffic, conversions, click-through rates, cost per acquisition (CPA), and return on investment (ROI). Generate regular reports to communicate results, insights, and recommendations to stakeholders.Lead Management: Redefine the structure for lead management and make sure all the leads are captured on a daily basis so no potential customer is lost lead and make sure the follow-ups are being done to convert these leads.

•Develop and implement digital marketing strategies: Create comprehensive digital marketing strategies aligned with business goals, target audience, and budget. Utilize various channels such as social media, email marketing, search engine optimization (SEO) and content marketing.•Manage digital advertising campaigns: Plan, execute, and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, or Twitter Ads. Monitor performance metrics, adjust targeting and bidding strategies, and ensure campaigns meet or exceed predefined KPIs.•Conduct market research and analysis: Utilize market research tools and techniques to identify industry trends, competitive landscape, and target audience behaviour. Analyze data to generate insights and make data-driven recommendations for campaign improvements and audience targeting.•Content creation and management: Develop engaging and persuasive content for various digital platforms, including websites, blogs, social media channels, and email newsletters. Create and manage editorial calendars, ensuring consistent messaging and timely content delivery.•Social media management: Create and curate compelling social media content to increase brand visibility, engagement, and followers. Manage social media accounts, schedule posts, respond to comments and messages, and monitor social media analytics.•Analyze and report on campaign performance: Track and measure key performance indicators (KPIs) such as website traffic, conversions, click-through rates, cost per acquisition (CPA), and return on investment (ROI). Generate regular reports to communicate results, insights, and recommendations to stakeholders.•Stay updated on digital marketing trends: Continuously learn and adapt to new digital marketing tools, platforms, and industry best practices. Stay informed about emerging technologies, industry trends, and changes in algorithms to maximize campaign effectiveness.

Creates marketing and social media campaigns and strategies, including content ideation, and implementation schedules.Development of brand awareness and online reputation. Researches and monitors the activity of company competitors.Collects users data and analyses interactions and visits, to create comprehensive reports and improve future marketing strategies and campaigns.Assist with crisis management, bad reviews, and negative news communications

Plan and monitor the ongoing company presence on social media.Develop engaging, creative, innovative content for regularly scheduled posts.Keep a strict check on every post for errors, following the company’s design guidelines.Keep a check on the website to make sure that all the current programs are updated.Maximise the reach and the revenue for the content.Effective coordination with Creative, Edit and CTS Departments.Keep up to date with latest social media trends.Engage with the social media users and respond to their queries over Facebook, Twitter, and Instagram etc.Design and executing social media campaign to promote the content.Coordinating and inviting bloggers on the set of upcoming project for the coverage and providing them with exclusive content.

• Digital Media Account Specialist leading the project of online video portals for all Hum Network Channels as well as websites entities. This project is earning near about 7+ millions per month by different online channels.• Coordinating web developers and social media teams to fulfill the requirements. Assists to develop media plans, timelines and status reports for internal and international VOD portals needs. • To assists the team to prepare materials for promotional planning, new business pitches and special projects.• Monitoring market activity and industry news.

• Monitoring 24/7 reviews videos, images, and other media to ensure complete accuracy and fulfillment of contractual obligations.• Development of strategies to keep content fresh and dynamic. • Implement and Schedule Web promotions, marketing campaigns and social medial traffic analysis.

• Social media management.• Graphic designing and input online entities such as Facebook, YouTube and Dailymotion.