Develop and execute social media marketing strategies to increase brand awareness, generate leads, and drive sales. This includes identifying target audiences, developing content calendars, creating and posting engaging social media content, and running social media advertising campaigns.Create and manage social media accounts for the company, including Facebook, Twitter, Instagram, LinkedIn, and TikTok. This includes responding to customer inquiries, moderating comments, and creating engaging content.Track and analyze social media metrics to measure the success of marketing campaigns. This includes tracking website traffic, social media engagement, and lead generation.Collaborate with other departments, such as sales, customer service, and product development, to ensure that social media marketing efforts are aligned with the overall marketing strategy.Stay up-to-date on the latest social media trends and best practices. This includes attending industry conferences, reading industry publications, and taking online courses.