Ashley Greig (Landers) Email & Phone Number

Plan, execute, and optimize paid social media campaigns across various platforms. Demonstrate expertise in paid social advertising, strategic thinking, and data-driven decisions.

Knoxville, Tennessee, United States

• Managed the planning, execution, and reporting of paid social strategies for all Thin Pig Media clients, ensuring alignment with business goals.
• Developed and launched successful paid Meta and Google Search campaigns, significantly increasing brand awareness, traffic, and conversions to meet or exceed client KPIs.
• Conducted monthly client meetings to review campaign results, discuss insights, and strategize future initiatives for continued success.
• Oversaw and grew organic social media accounts by creating engaging content and leveraging influencer partnerships, resulting in improved analytics and best practices.
• Vetted and managed an influencer partnership for a hospitality client, leading to a 79% increase in impressions, 44% increase in engagement, and 43% growth in followers on Instagram within one month.
• Designed and implemented a retargeting campaign for a hospitality client, achieving an average ROAS of 34:1 over a three-month period.

Cape Coral, Florida, United States

• Developed and executed organic social media strategies and content for clients in the hospitality and e-commerce industries, driving engagement and brand awareness.
• Focused on increasing follower growth and engagement while maintaining community management through Sprout Social and native platforms.
• Vetted influencer requests and managed partnerships, ensuring deliverables and content met client standards and objectives.
• Created and managed Meta paid campaigns, achieving significant follower growth and conversions for various clients.
• Generated significant buzz for a brewery's new beer offering through an organic Facebook campaign, resulting in a 520% increase in audience growth, 324% increase in impressions, and 262% increase in engagement within.
• Developed a new beer strategy on Instagram for the same brewery, leading to a 355% increase in followers, 476% increase in impressions, and 146% increase in engagement within a month.

Dallas/Fort Worth Area

• Assisted SMBs in growing their clientele through effective social media marketing strategies on Facebook, Twitter, and Google+ profiles.
• Selected as Team Lead based on subject-matter expertise and product knowledge, demonstrating leadership and proficiency in social media marketing.
• Contributed to the development of training materials for new hires, facilitating a smooth onboarding process and enhancing team capabilities.
• Managed industry-related posts using HootSuite, ensuring timely and relevant content distribution across social media platforms.
• Maintained client interactions with a thorough understanding of Salesforce.com, providing excellent customer service and cultivating strong client relationships.

Southlake, Texas

• Managed and updated the company website, ensuring accurate and engaging content that enhances user experience and aligns with brand guidelines.
• Developed and distributed client newsletters, creating informative and appealing content to maintain strong client relationships and improve engagement.
• Assisted in the planning and execution of company events, coordinating logistics and promotional activities to ensure successful outcomes.
• Led office marketing initiatives, including the creation of marketing materials and campaigns to boost brand awareness and drive business growth.

• Cultivated strong client relationships through personalized interactions, including birthday calls, claim status updates, and renewal thank you letters.
• Conducted outbound sales calls to potential clients, contributing to business growth and expanding the customer base.
• Processed payments and managed client policy changes with accuracy and efficiency, ensuring client satisfaction and compliance.
• Prepared detailed production reports and payroll for the office, facilitating smooth financial operations and accountability.
• Maintained records of previous clients and quotes, effectively managing "X-Date Clients" to optimize follow-up opportunities and renewals.
• Provided exceptional customer service by answering phone calls and assisting both clients and office staff with inquiries and issues.

• Assisted with event planning for nearly 300 employees. Included health luncheons, banquets, and cookouts.
• Planned community events for an average of 50-70 attendees.
• Managed hospital's commercial and billboard advertising; including script writing and behind-the-scenes taping.
• Gained extensive PR and graphics design experience.
• Used editing programs such as Photoshop and InDesign.
• Praised for going above and beyond and assisting with last-minute events.

• Wrote various articles for Stephen F. Austin State University paper ranging from opinions to sports to entertainment reviews.