Account Director leading the ecommerce vertical within the agency, Add3SHOP.Client emphasis on D2C, Brick & Mortar, CPG and Retail.Cultivating welcoming environment for 14+ team members. Analyzing internal processes for proper work/life balance, continued knowledge sharing and career growth opportunities.Managed $32M+ aggregate client spend in 2022, +20% YoY. > Developed omni-channel media strategies for paid search, paid social, SMS, CTV, Display and e-retail. > Strategies based on client objectives: New customer acquisition, Retention or Reactivation. > Conducted measurement studies, A/B or multi cell tests for actionable data analysis. Works in partnership with C-Suite for prospecting business development, new client pitches, and internal revenue growth. Championed emerging marketing strategies within the agency for expanded services and offerings; including SMS (Attentive), Shopper Marketing (Retail Media) and client website enhancements.Builds and maintains strong relationships with clients (current, prospective and past) and vendors.6 large client acquisitions occurred while working with SHOP.

Add3 is a digital marketing agency in Seattle, focusing on SEO, SEM and Display advertising.

My goal was to market the company through multiple social media platforms in order to gain publicity of the company.• Use of Facebook, Twitter, Instagram, and Hootsuite• Created social media contests• Increased social media likes by 400%.• Increased user content on social media platforms

The objective of my position was to fully develop the organizations brand and market the UW AMA throughout the University of Washington.I took charge in organizing promotional gifts for multiple club events and increasing membership. • Represented the organization in Foster Business School and other venues.• Worked in coordination with local business professionals and companies.• Implemented guerrilla marketing campaigns to raise awareness.

I was able to achieve on air experience throughout the internship, including creating commercials and live broadcasting. In addition, I was in charge of improving social media outlets for five of the stations in the studio. Pinterest, Facebook, and Twitter were the main platforms for increasing user content. Throughout the internship, I gained fluency in WordsPress, Poll Daddy, Hootsuite, and iMovie. • Contact me for examples of blog/vlog articles.