Sarah Kernan Email & Phone Number

Tampa, Fl, Us

Tampa, Fl, Us

Tampa, Florida, United States

-Leading a team of specialists and coordinators-Cultivating client relationships focused on obtaining their core business objectives and exceeding goals-Tracking implementation and third-party onboarding-Forecasting and planning omni channel proposals for existing and new business to drive growth-Writing case studies and thought leadership pieces in responses to changes in the industry-Training and Development-Responding to RFPs, pitching presentations and onboarding new partners-Driving results across industries including healthcare, education, technology, journalism and non-profits for both B2B and direct to consumer

Tampa,

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

-Orchestrated launch of digital marketing department managed all migration and transition steps including implementation of new software-Developed strategy and process for onboarding digital new business including the creating Marketing Assessment questionnaire and Digital Marketing Proposal template to align client objectives and goals with measurable KPI's-Assisted in RFP proposals, new business presentations and development of multi-channel marketing plans-Implemented Google Analytics including pixel placement, goal tracking, and utm parameter standardization- Developed ad testing road maps for digital assets and ad sets and conducted A/B testing to increase KPI's-Launched 28+ new digital marketing accounts including paid search, display, remarketing and video advertising on Google, Youtube, Bing and Facebook- Prepared Digital Marketing Proposals with SWOT analysis of landing pages, creative assets and reputation management as well as recommended channels, budgets, targeting and strategy- Built and launched PPC accounts on both Google and Bing through keyword research, text ad creation, and bid management- Assist developers in pixel placement and tracking implementation- Vetted, implemented and on-boarded digital marketing software including paid search management platform and call-tracking- Developed Digital Marketing Dashboard in Microsoft Excel. Robust pivot table that allows clients to segment data based on cost center, digital network, and individual campaigns to analyze month over month and year over year performance and trends- Implemented End of Month Reports for monthly client calls and review of performance and optimization goals as well as fully customized reports upon request-Oversee third party vendor display accounts while managing client relationships

Managed and developed the strategy for 8 accounts across the display and search networks as well various Betas with Google and Bing through the use of Adwords, adCenter, Gmail Sponsored Promotions, Kenshoo and Marin Software. Setup and maintained Google Analytics including tracking parameters and tags, pixel placement, and defining KPIs to provide attribution reports on View-Through-Conversions, Assisted Conversions and Multi-Channel Funnels.Maintained and executed process for accurate lead attributionDirectly managed monthly budgets exceeding $260,000 while overseeing an additional $350,000 as Team Lead.Implemented most successful SEO and Paid Search cohesive strategy exceeding enrollment goals.Mentored and trained 3 Strategists on search and display.Maintained sensitive brand reputations for Florida Institute of Technology, Michigan State University, and 6 other prestigious universities via placement management and editorials.Prepared concise and efficient communications through the monthly status reports of each account as well as bi-weekly presentations to cross-functional teams on performance.Pioneered TrueView & Video Marketing.Volunteered as Team Lead of CMS Migration transitioning from Umbraco 4.7 to Umbraco 6.0.

Managed and developed the strategy for 5 accounts across the display and search networks as well various Betas with Google and Bing through the use of Adwords, adCenter, Gmail Sponsored Promotions, Kenshoo and Marin Software. Maintained and executed process for accurate lead attributionDirectly managed monthly budgets exceeding $150,000 Prepared concise and efficient communications through the monthly status reports of each account as well as bi-weekly presentations to cross-functional teams on performance.2013 – Revolutionized Remarketing strategy increasing ROAS more than 200%.2013 - Appointed Team Lead of Landing Page Testing for Paid Media Team based on innovation & championing user experience. Promoted to Senior Paid Search Strategist August 2014

Initialized and led first Re-enroll team for University Alliance Certificate Programs requiring cross-brand knowledgeProvided quality customer service and enrollment coordination via inbound and outbound phone calls and emails achieving multiple QA scores between 90%-100%Accumulated 100% to goal on referrals monthly while exceeding tenure group of enrollments goalsWas Responsible for Troubleshooting, Documenting and Requesting services required through appropriate channels for Accounting, Technical Support, or Customer Service

Bachelor Of Business Administration (B.B.A.), Business Administration/Cis, Magna Cum Laude

Certificate Of Achievement, Advanced Marketing & Measurement

Advanced Professional Certificate, Advanced Professional Internet Marketing

Certificate Of Achievement, Integrated Online Studies

Certificate Of Achievement, Search Engine Marketing & Usability

Certificate Of Acheivement, Itil Foundation Plus

Certificate Of Acheivement, Lean Six Sigma

Education record

Activities and Societies: Spring Up Program THON