Ashima A. Email & Phone Number

Delhi, India

Noida, Uttar Pradesh, India

Gurugram, Haryana, India

Gurugram, Haryana, India

New Delhi Area, India

Responsible for strategic planning and executing integrated campaigns by leading and inspiring creative staff, production staff and post-production teams to ensure delivery of extraordinary work. Lead the successful creation and production of YouTube and Corporate videos, social, and retail and channel solutions in creative collaboration with the creative partner, and product managers. Plan and direct all aspects of campaigns and serve as an integral leader of the creative team. Effectively scale solutions in accordance with project constraints and parameters.• Craft high level creative strategies and briefs and presentation decks, along with sketches and comps that communicate concepts and campaigns.• Lead the creative development process from setting clear goals, managing the capacity of designers and assigning projects accordingly, ensuring projects are completed on time and within budget, and inspiring the team to produce dynamic content that connects with diverse audience.• Direct creative brand development and support creation of Corporate Videos, Promos, Show Packaging, Graphics and Online Advertising of the channel.• Achieved recent success in the packaging of Adda247 Current Affair Show on YouTube.• Revamped the brand guidelines and gave a fresh look to the live shows, promos and the sale campaigns, which escalated the subscribers from 3 Lakh to 2.3 Million in 16 months.• Launched many successful sale campaigns for the paid products, which covered Ideating, Scripting and Shooting

London, United Kingdom

Researched, designed and created commercials for UK TV channels. Articulated and pitched creative concepts to peers, senior management, and Executive Producers. Solved business, customer, and stakeholder requirements while building creative that is unique, stunning and effective. Thought across platforms, mastering the idiosyncrasies of each and created tailored content across channels that helped drive marketing objectives. • Looked after the digital campaigns, including, Google Ads, Facebook, Blogs, and EDM.• Played vital role in the project – Launch of RightCall app, which started from the logo design, app & website design, video advert to the outdoor media campaign in London tubes and buses.• Created Outdoor Campaign for a launch of new Product “RightCall”, including Station Hoardings, Metro Train adverts, Bus Rear Wraps and Digital Boards.• Worked with key stakeholders to drive a schedule for projects while prioritizing and using resources effectively, communicating needs and trade-offs if schedule is at risk.• Effectively directed and managed the development of all creative assets for marketing materials including key art and trailers; video, digital, social media, print, merchandising and other assets for a combination of shows with a large degree of autonomy.

London, United Kingdom

• Responsible for creating concept, designing, and art directing various content types including styling & editorial, instructional design, logo & identity systems, digital & brand communications, and experiential events.• Balanced purpose of content with the right design approach to content hierarchy and creative design elements (i.e. asset, branding, typography) to achieve desired outcomes.• Designed cover pages and timelines for the corporate presentations.• Designed power point presentations with animated pie charts, graphs and tables.• Presented design concepts and projects in internal Creative Reviews for feedback and approvals.

Noida, Uttar Pradesh, India

• Conceptualized and created promos, commercials, and graphics for live shows.• Recognized as the best performer in team; 2010.

Noida, Uttar Pradesh, India

- Held full responsibility for day-to-day management of on-line shift for achieving the best quality graphics from the team within given resources and time.- Developed the look of channel ‘NEWS 24’ and its various shows during channel launch.

New Delhi Area, India

- Worked under heavy pressure and tight deadlines to keep the quality ofOn-line graphics intact.- Within two weeks of joining this leading Indian news channel, I startedshouldering responsibility of On-line shift

New Delhi Area, India

- Worked on packaging of many shows and channel IDs.- Promoted as team-lead in two years

Ma, Design And Branding Strategy

Bachelor Of Fine Arts (Bfa), Applied Arts