General Manager Marketing
CurrentWorking as country product manager for MV switchgear RMU category. Driving business growth, profitability and long term transformation initiatives by managing all 4Ps of Marketing:1. Product: Drive product roadmap with R&D teams based on market insights. Prepare business cases to secure internal development/type testing budgets and define development priorities. Customer presentations for product prescription basis market need.Create new commercial reference and manage existing… Show more Working as country product manager for MV switchgear RMU category. Driving business growth, profitability and long term transformation initiatives by managing all 4Ps of Marketing:1. Product: Drive product roadmap with R&D teams based on market insights. Prepare business cases to secure internal development/type testing budgets and define development priorities. Customer presentations for product prescription basis market need.Create new commercial reference and manage existing ones2. Price: Manage profitability leveraging pricing as a lever. Set up price lists and discount structureReview competitiveness in market with price benchmarking analysis3. Place: Penetrate market with strategic initiatives and partnershipsDecide product positioning as per market segment and applicationCreate alternative GTM strategy to saturate the marketSupport partners and Sales to secure large business opportunities4. Promotion:Launch new products and variants in marketShowcase product technology in Electrical industry exhibitions such as Elecrama and DistribuelecDeliver product presentations at Customer engagement eventsInternally promote the MV RMU category via internal trainings and seminars Show less