Ashish B.
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Ashish B. Email & Phone Number

Director - PrePaid (PPI) , Wallets, Gift Cards & Loyalty Business at Razorpay. Building India's first payments powered growth marketing suite #RazorpayEngage at Razorpay
Location: Gurugram, Haryana, India 9 work roles 3 schools
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Director - PrePaid (PPI) , Wallets, Gift Cards & Loyalty Business at Razorpay. Building India's first payments powered growth marketing suite #RazorpayEngage
Location
Gurugram, Haryana, India
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Ashish B. is listed as Director - PrePaid (PPI) , Wallets, Gift Cards & Loyalty Business at Razorpay. Building India's first payments powered growth marketing suite #RazorpayEngage at Razorpay, a with 873 employees, based in Gurugram, Haryana, India. AeroLeads shows a matched LinkedIn profile for Ashish B..

Ashish B. previously worked as Director at Razorpay and Associate Director at Razorpay. Ashish B. holds Master Of Business Administration - Mba, Business/Commerce, General from Symbiosis Institute Of Management Studies.

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Razorpay

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About Ashish B.

At Razorpay, I lead sales for India's most innovative loyalty stack for enterprise merchants, which helps them increase share of wallet, lower customer acquisition cost, and drive repeat business via gift cards, wallets, and loyalty programs. With over 17 years of experience in loyalty programs, gift card distribution, and fintech solutions, I have a proven track record of delivering high-impact results and revenue growth for leading banks, financial institutions, and e-commerce businesses.I am passionate about solving customer problems using business acumen, in-depth product knowledge, and technology. I have successfully built products and businesses from scratch, and taken them to the market with effective marketing strategies, customer retention programs, and long-term partnerships. I also have strong skills in business analysis, product innovation, brand strategy, communication strategy, stakeholder management, and executive presentations. I am always eager to learn new things, explore new opportunities, and collaborate with diverse teams.

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Razorpay
Razorpay
Director - PrePaid (PPI) , Wallets, Gift Cards & Loyalty Business at Razorpay. Building India's first payments powered growth marketing suite #RazorpayEngage
bangalore, karnataka, india
Website
Employees
873
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9 roles

Ashish B. work experience

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Director

Current

Gurugram, Haryana, India

Oct 2024 - Present

Associate Director

Gurugram, Haryana, India

BUILDING FOR TOMORROW - GIFT CARD / LOYALTY MANAGEMENT SYSTEM: India's largest fintech loyalty eco system with multi tenant processing platform offering a full stack modern pre paid issuing service with a PPI License sponsorship for: SCLP & CLP WALLETS , GIFT CARDS & LOYALTY CURRENCY , DYNAMIC OFFERS ENGINE , Program Management , Enterprise Loyalty Solution , Fin-Ops Automation, Data AnalyticsMERCHANT DISTRIBUTION - DEMAND: THE 0 TO 1 CMO PRODUCT : An all new accelerated rewards product designed to launch a reward earning program, enhance user experience & drive business growth for service led enterprise merchants. Accelerated rewards platform works as a core B2B2C offering, which helps merchant in increasing their GMV, CUSTOMER STICKINESS, POOL OF REWARDS WITHOUT IMPACTING P&L & INCREMENTAL NET REVENUE by offering VAS on their native app/web.MERCHANT ONBOARDING - SUPPLY: Work closely with marketing and institutional sales team of top 100 enterprise merchants in the country to help them ACQUIRE CUSTOMERS AT LOWER CAC. Ensure best distribution rates and visibility across all catalogs / programs.FINANCIAL INCLUSION - ISSUANCE PRODUCT: Promoting financial inclusion by making PPI & NON PPI ISSUANCE PRODUCTS accessible to a broad range of merchants. Working closely with the KAM & DS teams to upsell our ISSUANCE products to merchants in the form of Wallets, Loyalty Currency & Gift Cards.BANKING DISTRIBUTION: Managing India's top banking & financial institutions's REWARD CATALOG, REWARD MULTIPLIER & INCENTIVE CAMPAIGNS by offering 300+ brand gift cards, memberships , merchant funded offers & private label shopping experiences.

Feb 2023 - Sep 2024

Vice President Brand Alliances & Strategy

GIFT VOUCHERS: Lead stakeholder from the business for servicing gift voucher redemptions of INR 2500 Cr.+ for over 200 RETAIL BRANDS spread across 10 different industries. Also, responsible for overall P&L management by improving pricing for existing clients, acquiring new offers and transitioning larger clients from external to in-house tech.E-PAY: Conceptualized & deployed E- Pay / Digital gift voucher payment system allowing PARTIAL REDEMPTION of gift vouchers without any technical dependency on Brand POS system. Allowing customers to add multiple gift vouchers of various brands in a single transaction & redeem them in 3 simple steps via a single source.PRODUCT DEVELOPMENT: Built LOYALTY REDEMPTION PLATFORM which allows customers of non competing brands to redeem various reward currencies / digital tokens via a single interface without any technical dependency on brand POS. Also, built a parallel revenue line by driving strategic initiatives like travel white label solutions, bill payment services & bulk gifting panel.BUSINESS DEVELOPMENT: Servicing key sales and brand partner relationships, industry mapping, interaction with C level executives in Marketing, Commercial, Finance & IT for end-to-end alignment. Analyzing brand relationships based on their performances on client properties along with periodic review of sales & tactical campaigns.

Sep 2022 - Feb 2023

Senior Manager Marketing - Emaar Malls & Group Loyalty

Dubai, United Arab Emirates

LOYALTY PROGRAM: Launched Emaar's first loyalty program (U BY EMAAR) in 2016 offering scalable technology platforms and mobile app with a single interface for all participating businesses. Collaboration with partners to deliver a best-in-class solution for on-boarding new members to drive engagement, increase footfall & revenue.GROWTH ACCELERATION: Launched Emaar's first CO-BRANDED CREDIT CARD with VISA & EMIRATES NBD offering accelerated rewards across Emaar Group. Successfully launched exclusive BUY NOW PAY LATER offering across luxury, fashion, & high end jewellery shopping at The Dubai Mall.DIGITAL PROPOSITIONS: Launched UAE'S first ever mall gift card (EMAAR GIFT CARD) on Apple Pay & Samsung pay embedding DIGITAL + FIN-TECH solutions in partnership with MasterCard. Collaboration with Data Analytics teams to develop enhanced analytics sharing insights to drive performance and measure program benefits to maximise opportunity.MARKETING & COMMERCIAL STRATEGY: Working in a multi-cultural environment leading marketing for THE DUBAI MALL in collaboration with DTCM to execute Dubai's retail calendar. LOYALTY PARTNERSHIPS: Leading commercial framework to develop opportunities with top-tier financial partners, lifestyle, hospitality and retail brands to grow program eco system, increase member base, expand customer portfolio & offer extended benefits. MULTI-CHANNEL STRATEGY: Leading multi-channel strategy execution for Marketing Communications, Brand Development, Digital, PR & Media, Advertising & Social Media Marketing. Strengthened digital channel mix to deliver performance campaigns & retargeting campaigns using data analytics, customer insights and third-party data to drive decisions.360 MARKETING: Working in a multi-stakeholder / cross-functional environment leading planning & execution of brand campaigns, tactical marketing plans, events, tenant relations & internal comms for Emaar Malls.

Oct 2020 - Oct 2021

Loyalty Manager

Dubai, United Arab Emirates

Jul 2016 - Sep 2020

Operations Manager

Dubai, United Arab Emirates

-Overall accountability for Operations delivery - focused on quality, SLA adherence and customer services-Responsible for the on-boarding, setup and launch of new partnerships & vendors-Draft SOP’s and SLA’s for the brand and changes in programme that have a financial, operational or technical impact

Jun 2015 - Jun 2016

Sales Manager

Gurgaon, India & London, United Kingdom

-Joined as an assistant sales manager to create state of the art customized holiday product for clients Ex-UK-Initially served clients in delivering best holiday packages & got promoted as a manager delivering finest results for 2 years-Hands on Expertise on Amadeus , World Span, Galileo , Sabre , Abacus, Fare Logix & many more ( OTA's )

Mar 2010 - Apr 2015

Sales Executive

Gurgaon, India

-Joined the company as a sales executive booking flights for passengers traveling from The United States of America to different parts of the world-As a travel sales executive took training in various GDS to work on. (Worldspan & Amadeus)-Responsible for completion of target provided by the management – monthly, quarterly & annually

Apr 2007 - Jan 2010
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Colleagues at Razorpay

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3 education records

Ashish B. education

Bachelor'S Degree, Business/Commerce, General

Manav Bharti University, Sultanpur, Solan
FAQ

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What company does Ashish B. work for?

Ashish B. works for Razorpay.

What is Ashish B.'s role at Razorpay?

Ashish B. is listed as Director - PrePaid (PPI) , Wallets, Gift Cards & Loyalty Business at Razorpay. Building India's first payments powered growth marketing suite #RazorpayEngage at Razorpay.

Where is Ashish B. based?

Ashish B. is based in Gurugram, Haryana, India while working with Razorpay.

What companies has Ashish B. worked for?

Ashish B. has worked for Razorpay, Vouchagram India Pvt Ltd, Emaar, Toursrepublic, and Southall Travel.

Who are Ashish B.'s colleagues at Razorpay?

Ashish B.'s colleagues at Razorpay include Manish Kumar, Prakash Nayak, Harikrishna N, Rachana Chandrashekar, and Shubham Tyagi.

How can I contact Ashish B.?

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What schools did Ashish B. attend?

Ashish B. holds Master Of Business Administration - Mba, Business/Commerce, General from Symbiosis Institute Of Management Studies.

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