I worked with Zomato as their Senior Copywriter, and I overlooked all communication that went out to the customers from the brand - application notifications and social media. Basically, the funny campaigns and marketing wonders coming your way? Yeah, that's my team.

- Writing and editing lifestyle stories – which includes a whole gamut of subjects.- Write branded content for B2B clients- Producing interesting video content for the channel and coming up with ideas for the same.- Interviewing celebrities and social media personalities for features.

- Write a range of stories falling under the beats Travel, Food, Relationships, Mental Health, Fashion, Music, including food reviews, travelogues.- Curate stories from all over the internet and rehash them for the contemporary reader.- Pitch ideas for video and picture stories that appeal to the millennial mindset.- Keep an eye out for the latest trends, pop culture, and what is happening in the city.- Write video scripts.

Handling the official social media accounts of the company on platforms such as Twitter and Facebook, and also the ANI mobile application.Produce and line up news content for the assignment and the co-ordination team.Cover the Entertainment/Fashion beat, primarily focusing on Fashion & Couture weeks that happen in the capital, and write news/op-ed pieces.Come up with social media marketing strategies and how to implement them, developing content for the same.

Write articles focusing on their wedding and fashion clientele on various topics such as in season fashion trends, wedding to-dos, DIYs, home décor etc.