To maintain Business hygiene through all the business parameters & processes for a sustainable growth.To forecast in accordance with the product availability of a particular brand to strengthen P&L. Sales: Annual sales plan & budget, activities calendar as per the seasonality, festivals and expected product launches. Promotion: Plan and track the promotional activities for increased market share in Indore division, monitor different club programs and their effectiveness.Financials: Discount per case, Cost/Expense Control Measures.Budget: Plan the D&A and A&M budget for North UP division and track the efficiency of A&M Budget and cost control.People Development: Develop operating procedures, Optimize Staffing requirements, Manage productivity and motivation for Sales force.To Achieve Brand & Pack availability as per outsourced survey

Handling Channel Sales & Distribution, Modern Trade, Key A/c

Responsible for achieving both secondary and primary targets through the sales force.To act as an interface between Sales Team and Super Stockiest for smooth coordination and timely feedback.Manage & implement schemes & promotional activities to increase primary & secondary sales.Volume: Achieve volume targets (Month wise/Qtr wise breakup), focus brand & pack targets for CSD in the assigned territory .Reach & Penetration: New Outlets to be opened (tracking with glass deposit receipts), HVOs to be converted, village penetration.Distributor Investment: Automation, Glass, People, Cooler utilisation including OYC, Merchandise/POS, Hub & Spoke Implementation. Market Share: Attain Brand- Pack – wise MS targets, Availability targets, specific channel focus, Activity around focus brand & pack to improve Market Share, Rack program, and Cooler productivity.Financials: Discount per case, Distributor ROI, Cost/Expense Control Measures. Quality: Product & Package Scores, Customer Complaint Response Time, Implement all quality procedures as per PEPSI guidelines.Systems: TSB , EDS, Distributor/Depot Sales tracking & strategic use of such data, Hub & Spoke Implementation, Tracking of Distributor ROI (Viability) on a regular basis.People Development: Targeted Man days of training, Develop operating procedures, Optimize Staffing requirements, Manage productivity and motivation for Sales Executives.Depot Management: Fleet utilization, Vehicle loading efficiency, Improve total cases handled divided by total cases dispatched ratio

I m handling Channel Sale & Distributiuon in the assigned territory.

from Dec 2002 to Mar 2005