- Responsible for Branding & Promotional (ATL & BTL) activities for uPVC and Aluminium Doors & Windows, Paints & Putties, Tile Adhesives & AAC Blocks- Preparation and implementation of Branding / Promotional budget and activities calendar in line with the Annual Business plan- Develop loyalty programs to maximize the product & brand image through devising Schemes yielding high ROI- Design, plan and execute digital media programs towards Brand building. Measure and report performance of all marketing campaigns, and assess ROI and KPIs- Monitor market trends & carrying out market research in order to keep up to date with customer trends, competitor activities as well as trying to predict future trends

Designing annual calendar for Marketing & PR activities to promote product range in B2B & B2C segments. Lead Digital Marketing, CRM, Designing, PR & Tele-calling teams to elevate brand presence within relevant target audience. Observing, measuring, and optimizing marketing programs to reduce cost and increase ROI. Reporting to group MD & CEOs to apprise on periodic updates and shaping the marketing plans. Working with channel partners, directors and vendors to develop cross functional strategies and create high performing team; managing & mentoring team members as required. Working with product heads for better co-ordination and shaping marketing plans as per their long-term objective. Coordinating with external agencies and internal departments to develop content & compelling messages in online & offline assets. Releasing product notes, white papers, blogs and important information to partner and dealer community.

Conceptualizing, planning and implementing processes to drive franchisee business volumeUnderstand consumer behaviour to formulate branding practices for different franchisee marketsCompetition tracking and analysis to formulate pricing and marketing promotionEnsure strong brand presence across all franchiseesSuggest customized brand promotion and image building activities to franchiseesEnsure consistency in sales support collaterals amongst franchiseesDevelop customized content for different franchisee marketspromote innovative branding activities across all franchisee markets

Curate short- and long-term product promotion plan to achieve defined objectives. Liaise with various functions across the organization and execute promotional activities. Develop and implement brand positioning strategy; Optimize brand communication content across digital and offline assets. Use digital marketing tools SEO, Performance marketing and social media to target relevant audience in B2B segment. Manage development of creative material for branding exercise to assure correct presentation of the brand's positioning, features and benefits. Commission market research and intelligence to support the strategic/tactical initiatives in the marketing plan.

Designing digital marketing strategy to promote overall brand imagery and products. Conceptualize customer centric programs to enlarge core customer base. Social media management for customer engagement. Handling BTL activities, PR and marketing content.

Project management, Digital Marketing, Market research, Collateral development and management, Brand promotion, PR, Lead generation, Loyalty programs, Complaint resolution

Client Servicing, Project management, Single handedly plan and execute quarterly marketing merchandise program. Co-coordinating with internal departments for executon of various brand promotional activities.

Handling channel partners, explore business opportunities with increased demand in secondary sales, handling architects & carpenters trainings, product promotion. Maintain relations with key accounts / architects.

Handling team of sales and customer relationship personnels. Project management, Customer relationship management.

Market Supervision, Ensuring Stock availability and distribution at various POS outlets.