Marketing analytics

Marketing data stack setup and engineering and digital marketing.

· Building dashboards in Tableau for marketing and partnership funnel analysis· Maintenance of executive dashboards to deliver KPI reporting to C-level staff· Ad hoc financial, marketing and operational analysis to drive business growth· Creation of tables in SQL for new data capture and analysis

• Attribution of marketing spend to sales to identify marketing campaign performance and A/B testing• Analysis of customer basket, revenue and lifetime value • Digital marketing reporting: Ads, social outreach, content marketing• Presentations to CMO, CEO of marketing spend vs. impact on revenue for campaign planning

• Prepping, cleaning and outputting data using Google Cloud services for Google Analytics project• Querying data with SQL to load into visualization software, such as Tableau or Data Studio• Processing data with R, Python and Jupyter Notebooks using Factor Analysis, Cluster Analysis and various forms of regression analyses• Training staff on use of visualization software and basic SQL queries

• Researching US tech companies by quantitative and qualitative criteria to determine foreign direct investment candidates into the UK• Establishing business development outreach dashboards in Power BI• Data capture for business development pipeline building with Microsoft Excel

• Global app market research to identify competitive landscape of apps and new OS releases• Marketing intelligence using App Annie to determine market position for Nice Fun’s app lineup• Identifying differentiating factors between apps for app feature development• Marketing analysis of user behavior to time product launches for optimized user downloads• Analysis with Google Analytics to identify in-app user patterns to impact user retention

• R and SQL Programming for data analysis for market segmentation purposes• Researching technology platform (iOS, Android, Unity) to identify technological competitive advantages• App Store and Google Play quantitative research to identify best release dates for apps

• Performed strategic analysis of Samsung Electronics Smart TV business to identify market size and market growth potential• Analyzed global entertainment content industry to identify content partners for Samsung Electronics