Ashish Porecha Email & Phone Number

Los Angeles, CA, US

California, United States

Marketing analytics

California, United States

Marketing data stack setup and engineering and digital marketing.

Santa Monica, California

· Building dashboards in Tableau for marketing and partnership funnel analysis· Maintenance of executive dashboards to deliver KPI reporting to C-level staff· Ad hoc financial, marketing and operational analysis to drive business growth· Creation of tables in SQL for new data capture and analysis

Greater Los Angeles Area

• Attribution of marketing spend to sales to identify marketing campaign performance and A/B testing
• Analysis of customer basket, revenue and lifetime value
• Digital marketing reporting: Ads, social outreach, content marketing
• Presentations to CMO, CEO of marketing spend vs. impact on revenue for campaign planning

Greater Los Angeles Area

• Prepping, cleaning and outputting data using Google Cloud services for Google Analytics project
• Querying data with SQL to load into visualization software, such as Tableau or Data Studio
• Processing data with R, Python and Jupyter Notebooks using Factor Analysis, Cluster Analysis and various forms of regression analyses
• Training staff on use of visualization software and basic SQL queries

Greater Los Angeles Area

• Researching US tech companies by quantitative and qualitative criteria to determine foreign direct investment candidates into the UK
• Establishing business development outreach dashboards in Power BI
• Data capture for business development pipeline building with Microsoft Excel

San Francisco Bay Area

• Global app market research to identify competitive landscape of apps and new OS releases
• Marketing intelligence using App Annie to determine market position for Nice Fun’s app lineup
• Identifying differentiating factors between apps for app feature development
• Marketing analysis of user behavior to time product launches for optimized user downloads
• Analysis with Google Analytics to identify in-app user patterns to impact user retention

SF Bay Area/Europe

• R and SQL Programming for data analysis for market segmentation purposes
• Researching technology platform (iOS, Android, Unity) to identify technological competitive advantages
• App Store and Google Play quantitative research to identify best release dates for apps

Suwon, South Korea

• Performed strategic analysis of Samsung Electronics Smart TV business to identify market size and market growth potential
• Analyzed global entertainment content industry to identify content partners for Samsung Electronics

Mba, Marketing

Activities and Societies: Marketing Club Event Leader

Bachelors