Ashish Reddy Email & Phone Number

Mumbai, Mh, In

Leading the engagement and retention team with emphasis on user delight, personalisation and content discovery.*Awarded MVP, given to the best employee of the year.

Mumbai, Maharashtra, India

- Scaled the AdTech capabilities across supply, targeting, formats and performance.- Improved the video streaming experience by running multiple A/B experiments.- Launched FanCode on 10+ partner platforms across Telcos, ISPs and content aggregators- Closely worked with DS team to constantly iterate the micro-cohorted communications strategy targeting the right user at the right time with relevant content recommendations.- Built the In-house CMS

Hyderabad, Telangana, India

First PM: Built aha 2.0, the ground-up revamp of entire app experience across 10+ platforms.Growth: Scaled the platform to new regional languages adding 4 Mn new users and 1 Mn subscribersARPU: Launched a range of plans with contextual upgrade journeys increasing ARPU by 40%Payments: Implemented a modular checkout page increasing success rate from 54% to 72%Retention: Created Storefront personalization and nudges to increase subscriber retention by 18% Launched AVOD, live… Show more First PM: Built aha 2.0, the ground-up revamp of entire app experience across 10+ platforms.Growth: Scaled the platform to new regional languages adding 4 Mn new users and 1 Mn subscribersARPU: Launched a range of plans with contextual upgrade journeys increasing ARPU by 40%Payments: Implemented a modular checkout page increasing success rate from 54% to 72%Retention: Created Storefront personalization and nudges to increase subscriber retention by 18% Launched AVOD, live channels and events increasing revenue by 20% and time spent by 5%Analytics: Led the integrations and product owner of tools: clevertap, appsflyer and google analytics. User First: Implemented delight triggered rating prompt increasing the play store rating from 2.9 to 4.4*Awarded Employee of the year in 2022. Show less

Delhi

Built a sales analytics platform and automated communications to sales stakeholders delivering actionable insights at their fingertips.

Noida

Allahabad Area, India

Allahabad Area, India

Allahabad Area, India

Hyderabad Area, India

Master Of Business Administration - Mba

Bachelor Of Technology - Btech, Information Technology

Activities and Societies: Head(Core), Asmita-2017, Campus Annual Sports Fest Member of Presidential Council-Student's Gymkhana, IIIT.

Intermediate, Pcm, 96.6%

Class 10, 9.8 Cgpa Equivalent To 98%