CAREER PROFILE* Financial/Marketing/Business Planning, Operations, Measurement & Analytics with large organizations in global & local contexts.* Expertise in Multi-channel marketing, customer engagement, product lifecycle, business optimization across digital & offline spaces.* Data-driven approach to Planning & Operations, Budget Allocation & Optimization, Goal-Setting & Tracking, ROI Evaluation.* Managing P&L/Cost Center Budgets, Building Competencies, Centers of Excellence, and High-Performance Cross-Functional Teams.* Experience across range of verticals – E-commerce/Internet, Software Products/Services, Telecom, Automotive, FMCG, Retail etc.* Strong track record of partnering directly with CXO & other top-level level decision-makers in major corporations to drive results.IMPACT & RECOGNITION* Led the India Analytics Center of eBay to win the High Impact Global Roles award from Zinnov Consulting in June 2015. This coveted award is given to MNC In-house centers that demonstrate strong ownership-driven impact on their global parent organizations.* Recognized by Analytics India magazine in Feb 2014 as one of the Ten Most Influential Analytics Leaders in India. * Leader of marketing industry award-winning teams: Goafest Abbys (Madison, 2011), ARF David Ogilvy Awards (Microsoft, 2008-10).* Key decision-making member in planning, operations & analytics for high-stakes launches of global brands/products – eBay, Airtel 3G, Bing search engine, MS Windows, MS Office, Windows Phone, Fosters’ Beer, Ford Focus/Taurus/F-150 (cars/trucks).
Listed skills include Analytics, Digital Marketing, Market Research, Integrated Marketing, and 23 others.