Director -

Digital Marketing & Content.

- As Manager, Rich Media and Content VAS, I am responsible for ideating and working closely with relevant business and technology teams on 3rd generation products/services for designing and implementation to push urban market growth. - Liaising and working closely with key with NTT DoCoMo VAS and business teams for ideation on global initiatives for India implementation and strategizing on key global initiatives for business implementation and drive penetration and revenue on Data… Show more - As Manager, Rich Media and Content VAS, I am responsible for ideating and working closely with relevant business and technology teams on 3rd generation products/services for designing and implementation to push urban market growth. - Liaising and working closely with key with NTT DoCoMo VAS and business teams for ideation on global initiatives for India implementation and strategizing on key global initiatives for business implementation and drive penetration and revenue on Data Services - Content. - Heading the Mobility Rich Media & Content, VAS business unit I am also responsible to give direction to circle teams for driving business growth opportunities by ideating and implementing new innovative concepts/products/initiatives/schemes from time to time - Responsible for conceptualization and execution of digital marketing programs to build awareness and disposition for various products and services - Lead in creating digital media campaigns across search and display propertiesResponsible for the conceptualization, design, product delivery process and execution thereof for Tata Docomo VAS initiatives & Drive consumer engagement through social media- Packaging and bundling offers for acquisition drives via engagement and mentoring of sales force to build strong retail presence.- Mentor team on necessary operational traits of Customer Centricity along with Revenue Centricity. Also mentor key senior resources on business acumen to enable credible second-benching Show less

• Quality Postpaid Subscriber Acquisition with high ARPU.• Forming alliances with Key partners to leverage existing customer loyalty and increasing high ARPU subscriber Base.• Conducting Research on various Sub-Segments available within SME and offering customized product w.r.t voice, SMS and VAS services.o Exporter Segment• Competition mapping and subsequent Product Conceptualization and Innovation Management.• Pricing and Tariff models for all market & EBS plans available.

Launching new products/applications.Identifying gaps & updating existing applications/products with necessary upgrades/changes w.r.t. skinning/flow/content/placement UI etc.Tracing the limitation(s) of the existing applications/products & suggesting the strategy for revenue enhancement and get the same executed by the product operations team.Innovating over existing applications/products whenever/wherever required & identifying & plan new features/frameworks.Identifying the… Show more Launching new products/applications.Identifying gaps & updating existing applications/products with necessary upgrades/changes w.r.t. skinning/flow/content/placement UI etc.Tracing the limitation(s) of the existing applications/products & suggesting the strategy for revenue enhancement and get the same executed by the product operations team.Innovating over existing applications/products whenever/wherever required & identifying & plan new features/frameworks.Identifying the training needs and ensuring the same is imparted to the relevant teams.Review & Copy paste the key successes (best practice sharing) with all operators. Show less

Marketing Operations : Postpaid - U&R (Usage & Revenue)Responsibilities:Responsible for driving revenue from the existing postpaid base by ensuring healthy base by controlled churn & healthy acquisition.New product development for market leadership & future growth.Cross Selling & Up Selling tariff through Out calling agencies / SMS / OBD / Direct Mailers.Responsible for revenue tracking & projections.Usage enhancement by driving MOU’s (STD, Local &… Show more Marketing Operations : Postpaid - U&R (Usage & Revenue)Responsibilities:Responsible for driving revenue from the existing postpaid base by ensuring healthy base by controlled churn & healthy acquisition.New product development for market leadership & future growth.Cross Selling & Up Selling tariff through Out calling agencies / SMS / OBD / Direct Mailers.Responsible for revenue tracking & projections.Usage enhancement by driving MOU’s (STD, Local & ISD).Marketing Operations: VAS (Value Added Services)Responsibilities:Key responsibilities include Product Management (Data Services, Caller Tunes & P2A SMS)New Acquisitions on Value Added Services and Usage & Retention of existing baseOwned responsibility for tracking revenue and in turn plan out Enhancement Activities and Burn InitiativesNew Product Development including Special Projects & ActivitiesUp-selling of Value Added Services to increase reach & penetrationLaunch of new products and services for the company to drive future growthReduce Churn by running loyalty offers & customer delight programsService Delivery Management:Managing Resource & capacity utilization/ workflow for North Vertical consisting of Delhi/ Punjab/ Haryana.IVR Management to enhance quality of service deliverables and generate revenue in the process. Responsible for content communication to various customers or subscribers via Service delivery Matrix.Managing the 111/ 567/ 600/ 123 IVR for content and infrastructural development cum channel allocation and optimum utilization. Planning & providing value added services to customers for generating business. Show less