• Responsible for leading a team of Copy Editors, communicating company goals, motivating associates, and assessing performance. • As a Team Lead, I provide support to the leadership team in Bangalore and the US by hiring the right talent and keeping the leadership team updated on the team's performance. • I am also responsible for the successful development and execution of all Packaging Projects. • Lead and plan creative execution, influence creative decisions, and collaborate with team/s both in the US and Bangalore on various projects.

• As part of the Private Brands creative services team work closely with the packaging team and review artwork files executed by the production team• Serve as a subject matter expert, onboard, train, and mentor fellow associates in the team• Drive process and resource optimization efforts• Work closely with stakeholders in India and US to develop clear and effective content for a variety of audiences and channels• Interact regularly with project managers and other team members as needed for the completion of assigned projects

• Handled a team of 6 contractual resources and was responsible for their quality and production.• Selection of vendors, hosting pilots, and (once on board) coordination and delivery of production numbers.• SME of the HYBRIS tool within the team.• Responsible for any modifications/changes for the same as the Tech SPOC and played a pivotal part in many of the critical tech stories.• Training the team on new tools and documentation of the same.• Handle ad hoc quality-related projects.• Allocation of work across the content and catalog team.• Final review of content, images, and sizing data to achieve pre-defined quality standards.• Analyze data and compute quality reports with help from the data team.• Identify any non-adherence to the catalog guidelines.• Operate as on-the-floor SPOC for content issues.

• Audit content written by the content writers, so it is at par with the set standards.• Coordinate with internal teams/brands ensuring all the product-relevant information is available for cataloging.• Track the site on a time-to-time basis for any inconsistencies.