Starting on the ground floor and progressing to the boardroom, Ashley Weir has experienced first-hand the challenges and rewards of leading global brands. She is a seasoned growth executive with 15+ years of broad-based Consumer Goods experience anchored in building teams, brands and businesses to improve efficiency, reduce costs and manage risk. Today Ashley oversees corporate marketing, enterprise project management, and customer experience, leading a multi-functional team of 45. She values thinking deeply about what she does, and takes a counterintuitive “beginner’s mindset” approach to solve every challenge she encounters and drive meaningful outcomes.As Isagenix’s acting Head of Marketing and a member of the CEO’s Executive Leadership Team, Ashley focuses on the total experience of the company's products, services and sales engagement. Upon inheriting the Marketing organization, she immediately sought to understand what it would take to shape unforgettable customer experiences that motivate, inspire and earn stakeholder’s hearts. In the last two plus years she’s become a:-Catalyst: Motivating the company to prioritize the customer experience-Champion: Fighting for the desires and needs of the company's customers and distributors-Guide: Equipping teams with the tools, pathways and knowledge required to offer customers an experience worthy of repeating.