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Ashlee Thomas is listed as Business Strategist | Research & Insights Expert | Passionate Leader | Customer Experience Enthusiast | Brand Builder | D&I Champion | Change Catalyst at WestJet, a company with 6408 employees, based in Calgary, Alberta, Canada. AeroLeads shows a matched LinkedIn profile for Ashlee Thomas.
Ashlee Thomas previously worked as Director Strategic Insights and Portfolio Management (Experience Management) at Westjet and Director (Head of) Research & Brand Strategy at Shaw Communications. Ashlee Thomas holds Bachelor Of Commerce (With Distinction), General Management, (Gpa: 3.68/4.0) from The University Of Lethbridge.
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Ashlee Thomas is a Business Strategist | Research & Insights Expert | Passionate Leader | Customer Experience Enthusiast | Brand Builder | D&I Champion | Change Catalyst at WestJet. She is proficient in English and French. Colleagues describe her as "I worked with Ashlee as a colleague and business partner for almost ten years at Shaw and during that time I had the distinct pleasure of witnessing in action her passion for excellence in everything she touches. Her strategic vision, versatile experience, expansive skill set, and very acute attention to detail made working and partnering with her easy, prosperous, and continuously evolving into something better. Ashlee always seeks to understand completely her impact to any deliverable and works efficiently to integrate her knowledge to not only complete the ask but make improvements to ensure future success. Ashlee was also a proven source for solving challenges, within or outside her job scope, and could always provide helpful perspective and most often trustworthy solutions. In addition to her exceptional professional talents, Ashlee is an absolutely delightful person, fun to work with and a champion to everyone around her. I feel extremely lucky to be in her orbit and would love to work alongside her again." and "Ashlee is an exceptional senior leader with best-in-class experience in market and consumer research, brand strategy and brand performance. It was a pleasure collaborating with her over my years at Shaw. Her ability to provide key, timely and relevant research insights supported a series of successful go-to-market initiatives. She successfully developed and deployed a comprehensive voice-of-the-customer program that was widely adopted and utilized across the business to improve customer experience and drive process efficiencies. She effectively led a team of research and insight professionals and is an incredible advocate for supporting women in leadership and driving positive social change in the business. I would consider myself fortunate to have the opportunity to work with her again."
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Calgary, Alberta, Canada
As Director of Strategic Insights and Portfolio Management in the Experience Management team at WestJet, I lead the development and execution of enterprise-wide customer experience insights and strategies to drive significant growth across the business. My role focuses on understanding and amplifying the voice of the customer through quantitative and.
Calgary, Canada Area
Led high-performing strategic insights team, reporting directly to the President. Responsible for all market research and competitive benchmarking efforts.Identified emerging issues and trends, analyzed their impact on business lines, and translated findings into actionable strategies.Established and monitored brand, advertising, product and customer.
Calgary, Canada Area
Responsible for all research practices across the organization enabling a deeper understanding of the market, competitors and customer/employee experiences.Established Shawโs in-house employee listening program PeoplePulse. Strategies developed out of the insights led to an improvement in Employee NPS (eNPS) of 15 pts. in the first 18 months.Provided a.
Research and analytics expertise leveraged and selected to establish the organizationโs first integrated research and digital analytics team; the team provided cross-organizational market research insights along with digital marketing and website analytics across all online properties.Established two online customer insight communities comprised of over.
Analyzed and interpreted operational, campaign and point of sales data to determine fact based recommendations to support achievement of sales and marketing objectives. Key account responsibilities included Safeway, Save-On, Co-op, Metro Ontario, Metro Quebec,Earls, Joeys, A&W, White Spot, Keg, Macs, & 7/Eleven.Conducted market research and analyzed.
Built extensive brand strategies by account and worked closely with Key Account Managers to execute against.Responsible for all account promotions including developing point-of-sale, advertising creative, coordinating product demonstrations and organizing prizing for major promotions.Utilized data analysis to develop action plans for Key Account Managers.
Analyzed and tracked sales in order to make decisions on product assortment and product placement across all Safeway stores.Responsible for the creation and maintenance of shelving principles and design across key categories.Supported Category Managers regarding introduction and placement of new products, utilizing market trends to determine which products.
Other employees you can reach at westjet.com. View company contacts for 6408 employees →
Abhash Rajbhandari
Colleague at WestjetCanada, Canada
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Forest Huth
Colleague at WestjetDelta, British Columbia, Canada, Canada
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Lynne Fulford
Colleague at WestjetMontreal, Quebec, Canada, Canada
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Lorrie Maffret
Colleague at WestjetCanada, Canada
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Diane Oliveira
Colleague at WestjetToronto, Ontario, Canada, Canada
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Victor Dueck
Colleague at WestjetAbbotsford, British Columbia, Canada, Canada
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Chaddae Donaldson
Colleague at WestjetGreater Calgary Metropolitan Area, Canada
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Ivan Teves
Colleague at WestjetGreater Edmonton Metropolitan Area, Canada
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Andrew De Guzman
Colleague at WestjetCalgary, Alberta, Canada, Canada
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Belal Uddin
Colleague at WestjetCalgary, Alberta, Canada, Canada
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Quick answers generated from the profile data available on this page.
Ashlee Thomas works for WestJet.
Ashlee Thomas is listed as Business Strategist | Research & Insights Expert | Passionate Leader | Customer Experience Enthusiast | Brand Builder | D&I Champion | Change Catalyst at WestJet.
Ashlee Thomas is based in Calgary, Alberta, Canada while working with WestJet.
Ashlee Thomas has worked for Westjet, Shaw Communications, Mccain Foods, Hj Heinz, and Safeway.
Ashlee Thomas's colleagues at WestJet include Abhash Rajbhandari, Forest Huth, Lynne Fulford, Lorrie Maffret, and Diane Oliveira.
You can use AeroLeads to view verified contact signals for Ashlee Thomas at WestJet, including work email, phone, and LinkedIn data when available.
Ashlee Thomas holds Bachelor Of Commerce (With Distinction), General Management, (Gpa: 3.68/4.0) from The University Of Lethbridge.
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