Ashlee Sanders Email & Phone Number

Remote

Des Moines, Iowa, Us

As the Director of Digital Marketing, I oversee all digital marketing strategies and operations for the BH portfolio and support strategies for the BHOM portfolio. Develops, executes, and manages digital marketing campaigns, including SEO, paid media, website management, and video content.Implements methods to track and report performance against ROI and KPIs, ensures optimization of digital channels and budgets to achieve targets. Collaborates with internal teams, contributes to annual budgeting, and provides ongoing recommendations for adjustments based on property performance. Up to speed on industry trends, shares insights with the team, evaluates emerging technologies for potential partnerships, and manages relationships with vendor partners to maximize platform effectiveness. Additionally, I lead a team of digital marketing professionals, ensuring alignment with company objectives and adapting strategies to evolving marketing landscapes.

Des Moines, Iowa, Us

As Senior Manager of Digital Strategy, I led a dynamic team of 5 experts responsible for SEO, SEM, website updates, and Matterport touring technology. Our achievements speak volumes:In SEO, we achieved an increase in organic footprint year over year, with a 72% rise in keywords ranking on page 1 of SERPs and a remarkable 94% growth in total SERP features.Our paid advertising efforts saw significant improvements, enhancing attribution through a tailored paid landing page solution.Innovations in video and touring technology include the successful internalization of Matterport Capture and rollout of a unit-level content program.These successes underscore our team's commitment to driving measurable growth and innovation across digital channels, consistently exceeding expectations, and delivering impactful results.

Des Moines, Iowa, Us

As Manager of Digital Strategy, I was instrumental in maintaining the success of our in-house digital marketing solution, Aylist, while assisting in the rollout of a new brand and website. Our achievements highlight our commitment to excellence:We attained Google Badged Partner status, reflecting our expertise and adherence to industry best practices.Through strategic initiatives, we saved BH a significant $800K in agency fees during 2022.Our efforts consistently delivered exceptional results, including a 60% higher click-through-rate (CTR) compared to our previous agency average.We achieved a 34% lower cost-per-click (CPC) than the previous agency average, demonstrating cost efficiency and optimized ad spend.Our campaigns resulted in a 40% lower cost-per-guest card compared to other advertising channels (ILSs), showcasing our ability to drive effective customer acquisition.Notably, we've boosted organic rankings by an impressive 81% year over year, solidifying our position as leaders in digital strategy and performance.These accomplishments underscore our team's dedication to innovation, efficiency, and delivering measurable business impact through strategic digital marketing initiatives.

Des Moines, Iowa, Us

As Senior Digital Marketing Strategist, I spearheaded the successful migration of paid advertising for over 300 properties from a third-party agency to our in-house solution, branded as "Aylist." Leveraging advanced marketing automation, our achievements include:• Significantly enhancing data transparency, empowering informed decision-making processes.• Achieving a notable 29% reduction in associated fees, optimizing budget allocation effectively.• Drastically lowering cost-per-lead by an impressive 77%, demonstrating cost efficiency and targeted outreach.• Driving a remarkable 5X increase in leases compared to our previous third-party agency partnership.This initiative not only streamlined operations but also delivered substantial performance improvements, reinforcing our commitment to innovation, cost-effectiveness, and delivering measurable business outcomes.

Bend, Oregon, Us

Oversaw quarterly tracking, measurement, and reporting of organic performance trends.Developed interactive dashboards and comprehensive reports using Tableau, Excel, and PowerPoint.Monitored and analyzed performance metrics utilizing Google Analytics, Google Search Console, Screaming Frog, SEMrush, MS Access, and proprietary tools.Conducted advanced keyword research to inform content strategy and enhance discoverability.Collaborated with the Paid Search team to identify and optimize areas of opportunity while monitoring for keyword cannibalization.This role focused on leveraging data-driven insights to optimize organic search performance and enhance overall digital strategy effectiveness.

Bend, Oregon, Us

Managed annual budgets of 2-3 million dollars across Google Ads, Bing, and Facebook platforms.Subject Matter Expert (SME) for campaign strategies and industry trends across all channels.Collaborated with stakeholders to define and achieve key performance indicators (KPIs).Led testing initiatives for proprietary products and internal tooling enhancements.Conducted team training on campaign strategy setup, internal tools, processes, and advertising best practices.Focused on optimizing digital advertising strategies and achieving measurable results through comprehensive campaign management and strategic insights.

Bend, Oregon, Us

Managed an annual portfolio of 1.5 million USD, serving up to 30 clients spanning 3 distinct verticals.Proficiently executed and oversaw paid campaigns across Google Ads, Bing Ads, and Facebook Ads platforms.Developed, analyzed, and optimized campaigns meticulously to meet and exceed client-specific Key Performance Indicators (KPIs).

Bend, Or, Us

• Responsible Federal reporting and new student aid applications.• Member of the College's Data Stewardship Advisory Committee.• Provided technical support to the Financial Aid team.

Bend, Or, Us

• Responsible for State and Federal reporting.• Utilized reporting tools such as Argos, Tableau, MS Excel and Access.• Member of the College's Data Stewardship Advisory Committee.• Served as a member of Oregon Council of Institutional Researchers (OCCCIRS)• Ad hoc reporting as requested for internal stakeholders.

• Collected and analyzed DHS program data for Statewide reporting.• Implemented and maintained Oregon Health Plan Processing center data entry and reporting procedures.

Palm Beach Gardens, Fl, Us

• Created and maintained product landing pages.• Conducted webinar sessions with customers, sales representatives and external product distributors.• Tracked sales funnel updates using CRM tools (Siebel, Clientele and Salesforce.com).• Created and maintained sales lead databases.• Extracted data and business object reports through an Oracle-based application.

Bachelor Of Science, Business Management

Associate Of Arts, General