Ashleigh K. Email & Phone Number

Brisbane, Queensland, Australia

In my role as Loyalty Marketing Specialist, I am responsible for the overall success and growth of Oz Lotteries Loyalty program, Daily Winners. This role involves a deep understanding of customer behaviour, data analysis, and marketing strategy to optimise the program for maximum impact. I lead the program development, oversee operations, manage partnerships, and ensure the program aligns with business objectives and cotinues to deliver a superior customer experience.My day-to-day looks a little like...- Analyse program data, customer insights, and market trends to identify opportunities for program enhancement and growth.- Develop and implement strategies to increase member acquisition, retention, and engagement.- Develop a 12-month giveaway plan for the program, including major and special giveaways.- Develop and implement a tiered loyalty program structure.- Oversee program budget and ensure alignment with business goals.- Identify and secure strategic partnerships to expand program benefits and reach, while exploring new partnerships to enhance program value.- Oversee program operations, including membership management, benefits delivery, and customer support, as well as ensuring program compliance with legal a regulatory requirements- Develop and deliver weekly program performance reports to key stakeholders and leadership, including data-driven insights and recommendations.- Contribute to the monthly marketing report, by providing updates on loyalty program performance and initiatives.

Here at MBRIT I lead the marketing for our destination promotion brand Visit Moreton Bay Region. Day to day I am creating inspiring stories through visual and written content to position Moreton Bay as one of Queensland's most desirable travel destinations. Working with the team of digital producers, designers, videographers and copywriters to ensure the strategy across all of VMBR’s online channels continues to build and foster a strong community, brand awareness and loyalty. Each day is very different at MBRIT but overall my job here includes:• I lead and manage the destination promotions marketing team and the communication of relevant job expectations and the planning, mentoring, appraising, performance management and review job contributions. • Effective delivery of Destination Promotion strategic campaign and objectives; working in consultation and collaboration with relevant stakeholders. • Collaborate closely with events team, sales and sponsorship team and key stakeholders like, MBRC, BEDA, TEQ and tourism and industry operators.• Develop, implement, deliver, evaluate and report on destination promotion campaigns and activities.

Queensland, Australia

My position at the REIQ was an influential role within the marketing and content team and was primarily responsible for the end-to-end execution of the integrated marketing strategy. Developed and implemented acquisition and retention campaigns across REIQ products and services including the REIQ Registered Training Organisation (RTO), Realworks, REIQ Membership, and Events.• Interpret, contribute to, and execute the B2B & B2C integrated marketing and content strategy across a variety of channels.• End-to-end marketing project management including planning, executing, optimising, and reporting on the effectiveness of all marketing activity.• Develop efficient and effective processes (automated where possible) to translate the broader business needs into marketing and content outputs.• Manage and execute paid advertising across Facebook Ads Manager, Google AdWords, and LinkedIn Campaigns.• Set-up and manage Google Analytics/Google Data Studio reports to interpret data and contribute insights to inform and influence the marketing and content strategy.• Management and execution of email marketing campaigns including documenting and executing marketing automation• Customer journey mapping and ensuring an excellent customer experience for every product or service• Coordinating market research projects including Net Promoter Scores, focus groups, and surveys (for example).• Design and execute effective key-messaging and copy-writing for all marketing channels, to influence a variety of different audiences and customer journeys.• Website content management and editing including management of SEO performance.• Marketing administration including managing budgets and preparing reports for management.• External stakeholder liaison and project management of tasks relating to external agencies and sponsors.

I was a key member of the Marketing team responsible for delivering the many major campaigns for MBRIT's community and tourism event calendar.Although varied my key responsibilities included:Developing and coordinating copy for digital media including press releases, websites, social media and EDM campaigns.Creating organic and paid Facebook content including intrastate and interstate targeted social media ads.Conducting data analysis to identify actionable insights using Google Analytics, Facebook Insights, SurveyMonkey, Iconosquare, and MailChimp reports.Producing and maintaining strategic marketing plans for execution Maintaining and updating customer databases via MailChimp.Initiating campaigns to increase customer databases to improve loyalty and advocacy.Analysing marketing campaigns and advising strategic direction to improve future campaigns.Managing marketing budget and preparing reports for management.Organising and directing photo and video shoots including major campaign shoots for tourism events.Managing the production and distribution of print marketing collateral including quoting.Effective and efficient use of the Adobe Photoshop, Adobe InDesign, Adobe Illustrator and Microsoft Office suite.

Redcliffe, Queensland

Position Highlights:WINNER of Marketing Excellence at the Moreton Bay Region Business and Innovation Awards 2019Mon Komo Hotel is a multi-faceted hospitality venue featuring world class bars, dining and conferencing facilities. Since opening in 2011, Mon Komo Hotel, owned and operated by Kyko Group, has emerged to become one of Queensland’s iconic hospitality venues and has been recognised by winning a number of Queensland and Australian Hotel Association Awards. Located on the most eastern point of Brisbane’s Redcliffe Peninsula, Mon Komo Hotel has proudly hosted national and state conferences and events for organisations including Qantas, Volkswagen, Nestle, CSIRO and Deloitte.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Education record

Education record