Ashleigh K. Email & Phone Number

Brisbane, Queensland, Australia

In my role as Loyalty Marketing Specialist, I am responsible for the overall success and growth of Oz Lotteries Loyalty program, Daily Winners. This role involves a deep understanding of customer behaviour, data analysis, and marketing strategy to optimise the program for maximum impact. I lead the program development, oversee operations, manage.

• Here at MBRIT I lead the marketing for our destination promotion brand Visit Moreton Bay Region. Day to day I am creating inspiring stories through visual and written content to position Moreton Bay as one of.
• I lead and manage the destination promotions marketing team and the communication of relevant job expectations and the planning, mentoring, appraising, performance management and review job contributions.
• Effective delivery of Destination Promotion strategic campaign and objectives; working in consultation and collaboration with relevant stakeholders.
• Collaborate closely with events team, sales and sponsorship team and key stakeholders like, MBRC, BEDA, TEQ and tourism and industry operators.
• Develop, implement, deliver, evaluate and report on destination promotion campaigns and activities.

Queensland, Australia

• My position at the REIQ was an influential role within the marketing and content team and was primarily responsible for the end-to-end execution of the integrated marketing strategy. Developed and implemented.
• Interpret, contribute to, and execute the B2B & B2C integrated marketing and content strategy across a variety of channels.
• End-to-end marketing project management including planning, executing, optimising, and reporting on the effectiveness of all marketing activity.
• Develop efficient and effective processes (automated where possible) to translate the broader business needs into marketing and content outputs.
• Manage and execute paid advertising across Facebook Ads Manager, Google AdWords, and LinkedIn Campaigns.
• Set-up and manage Google Analytics/Google Data Studio reports to interpret data and contribute insights to inform and influence the marketing and content strategy.

I was a key member of the Marketing team responsible for delivering the many major campaigns for MBRIT's community and tourism event calendar.Although varied my key responsibilities included:Developing and coordinating copy for digital media including press releases, websites, social media and EDM campaigns.Creating organic and paid Facebook content.

Redcliffe, Queensland

Position Highlights:WINNER of Marketing Excellence at the Moreton Bay Region Business and Innovation Awards 2019Mon Komo Hotel is a multi-faceted hospitality venue featuring world class bars, dining and conferencing facilities. Since opening in 2011, Mon Komo Hotel, owned and operated by Kyko Group, has emerged to become one of Queensland’s iconic.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services

Education record

Education record