Ashleigh Shapiro Email & Phone Number

• Founded and led the Client Solutions & Innovation team to aid Goodway in moving client base upstream through winning large AOR opportunities • Guided strategy for established and challenger brands that included a full funnel approach and holistic measurement solutions• Developed a scalable approach for engaging in new business opportunities that allows for stronger collaboration within the organization• Client Solutions & Innovation had a 100% win rate in Q4 and 82% win rate since… Show more • Founded and led the Client Solutions & Innovation team to aid Goodway in moving client base upstream through winning large AOR opportunities • Guided strategy for established and challenger brands that included a full funnel approach and holistic measurement solutions• Developed a scalable approach for engaging in new business opportunities that allows for stronger collaboration within the organization• Client Solutions & Innovation had a 100% win rate in Q4 and 82% win rate since founding• Led a task force to develop a company-wide perspective on holistic measurement (MTA, MMM and incrementality)• After Goodway's acquisition of Tuff, aided in the productization and integration of their performance creative offering into the Goodway organization• Established partnerships with a variety of vendors to plug gaps within Goodway's service offering• Pitched services spanning: DOOH, Programmatic, CTV, Audience Technology, Paid Search, Paid Social (Meta, TikTok, Pinterest, etc.), Retail Media Networks, Twitch, Reddit, Roblox, Influencer, Affiliate, Performance Creative and Measurement Tech Show less

• Manages Digital Strategy team consisting of Directors and Account Directors▪ Owns the relationship and partnership with the VP & C-Suite of key clients surmounting to $20MM in ARR. Provided thought leadership and innovation to drive growth and retention as well as the adoption of additional services• Provides multichannel strategic guidance for both B2B and B2C advertisers spanning multiple industries ▪ Led digital strategy for business development pitches and proposals with high… Show more • Manages Digital Strategy team consisting of Directors and Account Directors▪ Owns the relationship and partnership with the VP & C-Suite of key clients surmounting to $20MM in ARR. Provided thought leadership and innovation to drive growth and retention as well as the adoption of additional services• Provides multichannel strategic guidance for both B2B and B2C advertisers spanning multiple industries ▪ Led digital strategy for business development pitches and proposals with high win rate▪ Surpassed all quarterly bookings & client retention goals in 2021▪ Agency thought leader in media forecasting/projections and growth strategies• Experience with Paid Search, Paid Social, Programmatic, Creative and Attribution Show less

• Manage Denver-based account services team consisting of 20+ reports ranging from Analyst to Director level (inclusive of SEM and Social)▪ Oversee +120 multichannel client relationships accounting for over $12MM in ARR▪ Responsible for meeting quarterly bookings & client retention goals▪ Develops organizational capabilities and oversees hiring for Account Services unit in Denver▪ Led internal trainings on media forecasting and client success▪ Won internal award to recognize… Show more • Manage Denver-based account services team consisting of 20+ reports ranging from Analyst to Director level (inclusive of SEM and Social)▪ Oversee +120 multichannel client relationships accounting for over $12MM in ARR▪ Responsible for meeting quarterly bookings & client retention goals▪ Develops organizational capabilities and oversees hiring for Account Services unit in Denver▪ Led internal trainings on media forecasting and client success▪ Won internal award to recognize Leadership excellence Show less

• Manage Denver-based account services team consisting of 15 direct reports ranging from Analyst to Account Director level (inclusive of SEM and Social)• Monitor Denver Office retention to ensure client retention targets are met• Oversee multichannel account teams and strategy surmounting to +$14 MM in annualized ad spend

Greater Denver Area

• Managed a team of 6 account managers overseeing all aspects of onboarding, strategy development, & performance trend diagnosis, surpassing agency retention targets• Proven track record of scaling emerging/prominent brands highlighted in both Google and Bing case studies• Directly led cross-channel account teams overseeing $5MM in annualized ad spend• Developed YouTube strategies that were utilized in internal Google case studies• Held and developed agency-wide trainings on… Show more • Managed a team of 6 account managers overseeing all aspects of onboarding, strategy development, & performance trend diagnosis, surpassing agency retention targets• Proven track record of scaling emerging/prominent brands highlighted in both Google and Bing case studies• Directly led cross-channel account teams overseeing $5MM in annualized ad spend• Developed YouTube strategies that were utilized in internal Google case studies• Held and developed agency-wide trainings on account growth, project management and emerging Google tools Show less

Greater Denver Area

• Maintained a 100% client retention rate• Created new analyst training methods that were established as an agency-wide best practice• Established official mentorship program to assist in the assimilation of junior employees• Served as agency expert in Google Analytics, leading a team of specialists to troubleshoot and resolve GA issues across +200 clients

Greater Denver Area

• Hit record highs in SEM revenue or leads for 70% of clients under management• Managed over $4M in annualized ad spend built of a portfolio of 13 B2B & B2C client verticals• Drove a 146% increase in revenue at 6% decline in ROAS for a large cosmetics brand in first year of management

Greater Denver Area

▪ Completed rigorous training program in Search Engine Marketing (SEM) ▪ Revamped and owned project management process to better streamline Analyst and Account Manager communication▪ Developed testing tools that were rolled out to all subsequent analyst classes to enhance training program• Assisted in the management of several e-commerce and B2B client accounts developing working knowledge of both lead quality and retail

Louisville, Colorado

•Secured sponsorship sales for over 4 race series in over 30 different cities•Organized and implemented all races within the Midwest region for The Ugly Sweater Run•Generated and delivered several sales proposals for strategic new acquisitions •Enhanced and expanded existing business partnerships

•Organized sales educational meetings of over 100 participants•Facilitated sales through developing informational product packets•Assisted in restructuring pricing to boost sales•Produced quarterly order metrics to ensure optimal sales performance•Constructed thorough competitive research to aid focus groups and repositioning efforts

• Promoted Xfinity products to perspective customers • Assembled testimonials and customer endorsements

• Assisted in coordinating 20 events for over 2,000 people• Promoted 99.5 The Mountain, Alice 105.9, Kosi 101.1, via constant interaction with listeners• Managed relationships with a consumer base of over 20,000 customers

Bachelor Of Business Administration (Bba), Marketing, International Business Certificate

Activities and Societies: •Delta Sigma Pi Professional Business Fraternity •Peer Advisor for Italian Department (Nomination Only).

International Studies Program