Ashleigh Shapiro Email & Phone Number

• Founded and led the Client Solutions & Innovation team to aid Goodway in moving client base upstream through winning large AOR opportunities
• Guided strategy for established and challenger brands that included a full funnel approach and holistic measurement solutions
• Developed a scalable approach for engaging in new business opportunities that allows for stronger collaboration within the organization
• Client Solutions & Innovation had a 100% win rate in Q4 and 82% win rate since… Show more
• Client Solutions & Innovation had a 100% win rate in Q4 and 82% win rate since founding
• Led a task force to develop a company-wide perspective on holistic measurement (MTA, MMM and incrementality)

• Manages Digital Strategy team consisting of Directors and Account Directors
• Owns the relationship and partnership with the VP & C-Suite of key clients surmounting to $20MM in ARR. Provided thought leadership and innovation to drive growth and retention as well as the adoption of additional.
• Provides multichannel strategic guidance for both B2B and B2C advertisers spanning multiple industries
• Led digital strategy for business development pitches and proposals with high… Show more
• Led digital strategy for business development pitches and proposals with high win rate
• Surpassed all quarterly bookings & client retention goals in 2021

• Manage Denver-based account services team consisting of 20+ reports ranging from Analyst to Director level (inclusive of SEM and Social)
• Oversee +120 multichannel client relationships accounting for over $12MM in ARR
• Responsible for meeting quarterly bookings & client retention goals
• Develops organizational capabilities and oversees hiring for Account Services unit in Denver
• Led internal trainings on media forecasting and client success
• Won internal award to recognize… Show more

• Manage Denver-based account services team consisting of 15 direct reports ranging from Analyst to Account Director level (inclusive of SEM and Social)
• Monitor Denver Office retention to ensure client retention targets are met
• Oversee multichannel account teams and strategy surmounting to +$14 MM in annualized ad spend

Greater Denver Area

• Managed a team of 6 account managers overseeing all aspects of onboarding, strategy development, & performance trend diagnosis, surpassing agency retention targets
• Proven track record of scaling emerging/prominent brands highlighted in both Google and Bing case studies
• Directly led cross-channel account teams overseeing $5MM in annualized ad spend
• Developed YouTube strategies that were utilized in internal Google case studies
• Held and developed agency-wide trainings on… Show more
• Held and developed agency-wide trainings on account growth, project management and emerging Google tools Show less

Greater Denver Area

• Maintained a 100% client retention rate
• Created new analyst training methods that were established as an agency-wide best practice
• Established official mentorship program to assist in the assimilation of junior employees
• Served as agency expert in Google Analytics, leading a team of specialists to troubleshoot and resolve GA issues across +200 clients

Greater Denver Area

• Hit record highs in SEM revenue or leads for 70% of clients under management
• Managed over $4M in annualized ad spend built of a portfolio of 13 B2B & B2C client verticals
• Drove a 146% increase in revenue at 6% decline in ROAS for a large cosmetics brand in first year of management

Greater Denver Area

• Completed rigorous training program in Search Engine Marketing (SEM)
• Revamped and owned project management process to better streamline Analyst and Account Manager communication
• Developed testing tools that were rolled out to all subsequent analyst classes to enhance training program
• Assisted in the management of several e-commerce and B2B client accounts developing working knowledge of both lead quality and retail

Louisville, Colorado

• Secured sponsorship sales for over 4 race series in over 30 different cities
• Organized and implemented all races within the Midwest region for The Ugly Sweater Run
• Generated and delivered several sales proposals for strategic new acquisitions
• Enhanced and expanded existing business partnerships

• Organized sales educational meetings of over 100 participants
• Facilitated sales through developing informational product packets
• Assisted in restructuring pricing to boost sales
• Produced quarterly order metrics to ensure optimal sales performance
• Constructed thorough competitive research to aid focus groups and repositioning efforts

• Promoted Xfinity products to perspective customers
• Assembled testimonials and customer endorsements

• Assisted in coordinating 20 events for over 2,000 people
• Promoted 99.5 The Mountain, Alice 105.9, Kosi 101.1, via constant interaction with listeners
• Managed relationships with a consumer base of over 20,000 customers

Bachelor Of Business Administration (Bba), Marketing, International Business Certificate

Activities and Societies: •Delta Sigma Pi Professional Business Fraternity •Peer Advisor for Italian Department (Nomination Only).

International Studies Program