Ashleigh Smith Email & Phone Number

Morrison, Co, Us

Morrison, Co, Us

• Directed 10+ global lifestyle and video productions for HP’s major campaigns, aligning brand messaging with target audiences at events like CES, Adobe MAX, and HP Imagine.• Reduced production costs by 30-40% through strategic budgeting without compromising quality.• Managed full project lifecycles from briefing to delivery, ensuring seamless alignment with customer personas, use cases, and key selling points (KSPs).• Selected for HP's Talent and Leadership Development Program and attended the 1st annual HP Women's CENC event in 2023.

• Produced 200+ lifestyle and catalog images for global product launches, coordinating with cross-functional teams to support NPIs and campaigns featured at events such as CES and Autodesk University.• Delivered expert creative direction to align visuals with HP’s brand and audience standards.• Led photography and brand coordination for HP’s Visual Identity rollout, affecting 100+ images for a cohesive brand presence.• Recognized for leadership by representing HP at the PBWC in 2019.

Fort Collins, Colorado

• Executed 15+ VIP events for Fortune 500 customers, enhancing engagement and satisfaction by 20%.• Delivered high-touch hospitality to all site visitors, ensuring an exceptional and welcoming experience tailored to each client.• Improved event planning processes, optimizing coordination between Z GBU marketing and external partners.• Directed logistics as Back Stage Manager for the Rock On! sales event, overseeing keynote rehearsals and show-day production for 1,000+ attendees.

Old Town Fort Collins

•Oversee and appropriately manage a group of 2-8 coworkers at a time•Improved processes for creating employee schedules and requests, as well as processes for interview and new-hire training•Successfully enforced Colorado health code requirements, which resulted in Excellent health inspection ratings•Tactfully handled the cash drawer and paper work during morning/night shifts in order to properly communicate numbers and status to the store owner•Listen and understand customer complaints and strategize on improvements with the owner and other managers involving customer service practices

Fort Collins, Colorado Area

Page design management for CSU’s daily newspaper, The Rocky Mountain Collegian. Collaboration with student team for publication management.Skills•Communication: email, telephone, group collaboration•Software: WordPress, Adobe Photoshop and InDesign, Google Docs•Design: page layout, AP Style, headline and content creation, graphics and front page planningAccomplishments•Successfully managed page design 1-2 times a week for the daily newspaper, reaching 7,000+ readers off and on campus

Fort Collins, Colorado Area

Responsible for making sure the daily Collegian newspaper contains minimum amount of errors and is in compliance with AP Style standards and school ethics code.Skills•Editing: AP Style and journalism standards, sentence structure, content relevancy•Communications: email, team collaboration, 1:1 team meetings, editor staff meetings, telephone•Team management: AP Style updates, daily feedback and corrections, trainingAccomplishments•During first year as copy chief daily errors brought down from 20+ to less than 10 •2013-2014 staff received 2014 ACP Newspaper Pacemaker Finalists award in the category of four-year daily newspaper.•Improved communications and efficiency between copy staff and editorial staff to bring down errors

Fort Collins, Colorado Area

Collaborated with the Assistant to the Dean for External Relations on various communications projects for the College of Liberal Arts.Skills•Communications: writing, social media, copy editing, email, group meetings, interviewing, newsletters•Planning: social media content creation and execution•Project management: Eddy Revitalization Campaign – social media, LEAP (Leadership, Entrepreneurship, and Arts Advocacy and the Public) Accomplishments•Revamped social media initiatives for the College of Liberal Arts by implementing HootSuite software and using relationship-building tactics in order to increase activity on Facebook and Twitter•Upgraded marketing plan to assist with transition for LEAP to the College of Liberal Arts •Contributed to e-newsletter received by 25,000+ constituents by conducting interviews, researching, writing, editing, and designing through CDIStributer

Fort Collins, Colorado Area

Advance and maintain press, media, public speaking and communications for Mr. Bessler and the campaign staff located in Fort Collins. Manage campaign and marketing toward 69,000 individuals in District 53.Skills•Communications: public speaking, email, telephone, door-to-door, press releases, campaign phase launches, copy editing•Strategy: public relations, content releasesAccomplishments•Won Editorial Board endorsements from the Coloradoan and Collegian newspapers due to excellent public relations strategy•Maintained positive public appearances for Mr. Bessler in a primarily blue district

Some of my main responsibilities at College Avenue including reporting and writing local stories surrounding the theme of entertainment. Each story had a series of deadlines to meet and required working with photographers and designers.

Reviewed concerts and provided photography for online magazine publication.

Fort Collin

Worked with CEO/Founder to increase media presence for Pretty Brainy, Inc. by maintaining website blogs through WordPress, social media, press releases and photography during workshops.

Fundamentals Of Graphic Design

Adobe certification - InDesign, Illustrator, Photoshop

Bachelor Of Arts (B.A.), Mass Communication/Business Administration

Activities and Societies: Rocky Mountain Student Media Corp., Collegian and College Avenue

Associate Of Arts (A.A.), Communication And Media Studies