Ashleigh Stevens Email & Phone Number

Australia

Sydney, New South Wales, Australia

Supporting the ACI team, sponsors and partners to market ACI's advocacy, membership, events, training and activities.Implementing and coordinating the marketing calendar - creating and scheduling EDMs and LinkedIn posts to promote courses, events, resources and services to compliance professionals. Managing the website content and using Google Analytics and Search Console to continually improve UX and organic search.

Australia

Contact me if you need an experienced writer and editor! Specialising in copywriting and SEO content writing including - blog-posts, web copy, social media and long-form articles.

Noosa, Queensland, Australia

As the copywriter for a growing start-up marketing agency, this highly responsible role aims to produce agreed outcomes and achieve set targets for all clients.By working collaboratively and cooperatively with the marketing team, the KPI's are consistently being met for each client. For my role these KPI's are:- Researching, writing and publishing 1 - 2 blog posts per client every month, which are fully optimised for relevant, high traffic keywords. All blog posts that are produced have good SEO scores in Yoast and are consistently improving rankings for clients' websites. Noosa Luxury Holidays is now organically ranking at number 1 for several of these high traffic keywords.- Organic social media management - sourcing compelling imagery, writing inspiring copy and scheduling 4 - 16 posts per month for each client. This is resulting in increased brand awareness and higher engagement, generating quality leads and sales. - Writing enticing holiday home descriptions for Noosa Luxury Holidays and Sunshine Beach Accommodation websites. The aim of these descriptions is to showcase a properties' USPs and encourage customers to book.- Copywriting for websites, including writing SEO content for the Success Marketing website.- Editing and proofreading digital marketing communications and content, and reporting strategic insights and recommendations to the marketing team.

London, United Kingdom

Managing the digital content for Go Construct to continuously improve UX and increase engagement by:- Content planning to support key marketing campaigns including, National Apprenticeship Week and exam results month to inspire and attract the next generation into construction- Commissioning blog content that ties in with industry and international days/months including, International Women’s Day, National Careers Week and LGBT History month- Planning, writing and boosting organic social media to support web content - Focus on user generated content, especially on Instagram - Using Google Analytics and social media analytics to understand audience engagement to develop content • Delivered the improved Career Explorer and Personality Quiz – the key web pages used for CTA’s in the major marketing campaigns.• Presenting web / social activity with supporting stats to the wider business to showcase how digital activity can influence and attract the next generation into construction.

London, United Kingdom

• Continually increasing followers and engagement across six Twitter accounts by writing original weekly tweets, commenting on and retweeting members’ activity and by regularly measuring analytics.• Using Google Analytics to identify what is needed to grow the Associations’ digital presence.• Improving SEO by refreshing content, adding metadata and keywords, and uploading SEO blog posts. • Delivered RIDBA’s new website with an external agency. Created page layout, edited content for SEO and added metadata and keywords.• Monitoring reports for the monthly Trade Associations’ HTMLs and implementing changes to increase open and click-through rates.• Owning tone of voice and brand guidelines to create uniformity across all mediums.• Briefing and project managing external agencies to produce marketing material including, pull-up banners, MPU and Skyscraper adverts, HTML templates, and brochures to increase brand awareness.• Coordinating the creation and production of the quarterly RIDBA Journal (print) to showcase member achievements and provide industry news, reaching the offline market.• Writing and distributing press releases to promote the latest and upcoming news and successes.• Networking at TA and industry events to build good relationships with members and potential members.

Backpacking accross South and North America has been one of the best decisions I've made so far. Travelling has given me the chance to live - with unrestrained time for contemplation, connectivity and to be. I feel privileged to have visited Argentina, Chile, Peru, Ecuador, Colombia and Mexico. Each country offers a wealth of beauty through its landscape, flora and fauna, but it's the people's positivity and hope that I cherish. One of these moments was when a local Colombian man approached me and said "Thank you for believing in Colombia". He tied rope in the colours of the Colombian flag around my wrist and said "May you have safe passage". I'm still wearing it.Travelling has enabled me to rediscover good energy and optimism, which I will always be grateful for.

London Victoria

Big Bus Tours – Interactive City Guide App:• Owned the content creation for the Big Bus app project from the beginning - researching and writing content for the top 6 cities in my first 6 months – managing my time to hit the launch date in February 2013. • Using the FTP to input vast amounts of app content was time inefficient, so I collaborated with the in-house and wider teams to create a user friendly bespoke CMS that increased productivity.• App downloads started on a few hundred per month and exceeded 200k per month in 3 years.• Trusted to source and implement photos for all hero images and attractions.• Successfully produced content for 16 cities, enhancing the customer engagement of the Big Bus brand.Big Bus Tours Website:• As the point of contact for all cities, site updates were coordinated through regular communication and efficient time management to meet agreed deadlines. • In depth knowledge of the bespoke CMS, ensuring bug fixes were reported and resolved quickly. Provided detailed core competencies prior to the site migration to Magento.• Creating new CMS features to meet the evolving requirements of the business.• Creating new microsites and writing SEO content each time the business acquired a new city to enable ticket sales before launch.• Proofreading and editing agency content to ensure correct grammar use and tone of voice consistency.• Creating new web pages to drive traffic to seasonal and new ticket promotions.• In 2012 online ticket sales accounted for 0.5 – 7% (city dependent) and by 2016 were 15 – 45% (city dependent).

London Bridge

• Writing interactive blogs using WordPress and writing SEO articles• Using Google AdWords/Trends to write articles for KPIs • Responsible for managing and adding content using the CMS• Updating logos, deep-linking and adding daily deals • Active role in contributing and implementing new ideas to the running, layout and content

• Responsible for writing copy for the website• Email marketing • Editing and re-writing online and offline content• Creating slogans for online banners• Proofreading bid proposals