Redesigned wine labels to elevate brand presence and capture a wider audience.Optimized bottling and waxing processes for improved operational efficiency and consistent product quality.Bottled, designed, and marketed a premium olive oil, overseeing the entire product launch.Developed and distributed a gourmet product line, securing placement in local delis and supermarkets.Designed and managed social media channels, driving brand engagement and customer outreach.

- Developed and executed merchandising strategies to drive sales, optimize product assortment, and enhance customer experience across retail channels.- Analyzed customer trends, managed product selection and pricing, created promotional campaigns, and monitored performance metrics to achieve sales targets. - Led merchandising teams/agency, managed budgets and inventory, negotiated with suppliers, and fostered relationships with key accounts to drive business growth.

Direct Reports: 1• Led and managed all stakeholders from ideation to execution on NPD and campaigns (ATL + BTL).• Developed commercial plans from brand strategies.• Oversee activations with Key Accounts, driving and overseeing execution.• Manage the design and procurement of all collateral with robust go-to-market plans.• Conducted ROI analysis and made KPI decisions, focusing on growth levers and category data.• Formulated and managed OMNI Channel/Retailer plans.• Controlled POS design, procurement, and placement.• Managed budgeting and financial processes.• Implemented continuous improvement processes for Trade Marketing.• Maintained and improved the business RFQ process across multiple categories.• Utilized performance history and category data to assist in building channel plans.• Localized the global Coty plan.• Total budget managed – R18 million.

Number of direct reports: 2• Responsible for the development, management, and implementation of all trade-marketing activities for ASICS Performance and ASCIS Sportstyle accelerating sell-through.• Managed four channels of trades, which include independents, key accounts, wholesale e-commerce, and ASICS-owned retail.• Owned, developed, and cascaded global toolkits of in-store promotional activities and consulted with retailers on in-store program development and execution.• Consolidated and reported local activities to broader global teams.• Built a detailed animation and promotional calendar by Retailer, including product launches and special events; iterated with Sales Team.• Budget forecasting, tracking, and reporting.

Direct Reports: 2Reason for leaving: Personal and professional growth, with a great opportunity at hand.• Led & developed the Trade Marketing Strategy to achieve defined business objectives.• Managed the regional trade and POS budget process.• Mentored and developed a direct team of two managing work allocation, training, problem resolution, performance evaluation, and the building of an effective team dynamic.• Responsible for forecasting, development, execution, and performance of all initiatives designed to increase presence at POS.• Managed, implemented, and evaluated trade promotions to achieve maximum returns.• Formulated merchandising strategies (space, location, branding, fixtures, visual merchandising).• Developed trade marketing calendars.• Management of events, buying days, conferences, trainings.• Total Point of Sale (POS) coordination: from planning, procurement, to delivery in market, ensuring the correct POS is received at customers at the right time.• Control processes and functions that relate to production.• Improved production’s budget performance through improving net profit and controlling costs.

Responsible for the quarterly marketing plans, covering ATL, BTL and POS, in addition to the management of several key digital channels. This included the overall high-level strategy of the company website and eCommerce platforms, with the integration of social media platforms with offline activities.

I explored the opportunity of self-employment in the Health & Beauty sector. While this was a great opportunity, it was not the right opportunity for me.

Executing all marketing activity for this top-selling South African sock manufacturer, included international exports in addition to the preparation and presentation of seasonal ranges to our key accounts. Successful creation of new packaging from shoot, layout, production and role-out.

Responsible for the integrated marketing plan aimed at increasing circulation and subscriptions across all media channels, which included sourcing sponsorships, partnerships, events and managing strategic alliances with key partners.

Stewardess for local and cross border flights into Africa.