Ashleigh Shaw Email & Phone Number

United States

- Directs and manages two annual fundraising campaigns and gala for mid-size non-profit that receives no state or federal funding, reporting directly to Executive Director - Responsible for raising 42% of annual budget - Executed largest grossing annual appeal in org history, 60% more than the previous largest appeal - Responsible for increasing Annual Appeal digital donations by 57% in FY23; including increasing the single day total by 1.6x on Giving Tuesday - Implemented org's first Strategic Communication plan for growing non-profit serving an estimated 30,000 households in the Merrimack Valley- Produces and executes all communications (including website, social media (paid and organic), Google Ads, bi-monthly newsletter, impact report, videos, etc.)- Implemented tracking and measurement in order to regularly evaluate the effectiveness of communications - Films and edits all videos- Actively fosters and supports partnerships with community groups, individuals, and businesses- Manages database entry (Little Green Light) and donation reports

- Conducts secondary research and audits for behavior change and social change marketing campaigns. - Categorizes and codes qualitative and quantitative data using SPSS and Excel- Topics include: vaping/smoking; public health orgs; social media, social change marketing

- Executes programming, design and promotion of approx. 10-15 internal and external events annually, including launching the shift to online events beginning in April 2020- Supports the senior administrator by assisting with basic financial forms, including reimbursements, event budgets, and scholarships- Manages all aspects of the department's graduate programs including: applications; maintaining metrics on current and upcoming classes; assisting leadership; recruitment and retention

- Planned and edited biweekly newsletter for 8,000+ subscribers - Drafted, edited, and published social content across 7 platforms - Spearheaded long-form quantitative research project, reporting on social media data which was used to design and implement upcoming campaigns

- Coordinated with event planner to implement programs and events, including annual commencement ceremony for approx. 600 students and 3,000 guests - Compiled and cataloged data and analyzed to ensure annual metrics were met - Established social media channels and an internal communication guide

- Designed and produced a 4 month marketing and social media campaign packet including marketing materials, goals, and tracking tools based on in-depth research of previous tactics- Trained incoming social media team and collaborators about tools and techniques to use for successful growth and engagement- Implemented rebrand based on research, which increased following on Instagram by 1500% in 6 months and outpaced goals

Washington D.C. Metro Area

• Maintain knowledge about current art and artists, and the American University community• Educate guests and patrons about museum and exhibits• Inspect the integrity of the art and the building according to established protocols • Facilitate assignments to other attendants • Interact with guests, ensuring an inviting environment

Washington D.C. Metro Area

• Research and record biographies of World War I soldiers • Create content for social media • Conduct historical photo research • Produce short essays related to WWI

Washington D.C. Metro Area

• Collaborate with editors to establish criteria for photo entries • Communicate an analysis of over two hundred pictures per publication • Encourage staff members to engage in discussions about photos and publication process• Negotiate with editors from all departments to determine final publications • Strategize product placement

Master'S Degree, Strategic Communications, Digital Analytics And Social Change Communications

Capstone: "#Influencer/Activist: How Young People are Using Instagram for Digital Activism 3.9 GPA

Bachelor'S Degree, Communication And Media Studies

History And Classics, Study Abroad