Ashleigh Hardin-Jones Email & Phone Number

The Zimmerman Agency is a fully integrated marketing agency. In my current role as Director of Social Media, I lead a team of 8 in-office and remote Social Strategists, Managers and Coordinators. I oversee, develop and implement comprehensive, high performing paid, organic and influencer strategies representing national and international B2B & B2C brands.

Tallahassee, FL, United States

- Led a social media team of strategists, managers and coordinators. - Conducted weekly meetings to ensure client accounts are in great standings.- Managed social media budgets and regularly monitored paid ads for optimization opportunities.- Prepared analytics for organic and paid social reporting.- Collaborated with Public Relations, Creative and Digital.

Oversee's daily content strategy, paid and organic brand-sponsored content for all xoNecole social channels (Instagram, IG Live, IGTV, Reels, Facebook, Pinterest, Twitter and YouTube).- Manages content calendars for all xoNecole platforms and sister brands (xoNecole, Happy Hour Podcast, Pajamas and Lipstick) for implementation.- Ideates and designs content.

Managed and developed all xoNecole social content that included over 200 million impressions for branded events in 2019 alone. - Develops audience and content strategies, and lead execution of xoNecole’s social media efforts across all social multiple platforms (Instagram, Twitter, Facebook)- Creates content and posts on xoNecole's social media channels.

Helped grow the company’s following, engagement, traffic to site and conversion through curated social media strategies. Created and scheduled content for all social channels (Instagram, Facebook and Twitter.

• Freelance Digital Content Manager for celebrity clientele: Angela Simmons, Necole Kane (formerly Necole Bitchie), Teyana Taylor and Mishon.
• Assisted in the growth and maintenance of websites, fan sites, social media pages and editorial blog sites for celebrity clients.
• Curated content for social media pages including Instagram, Facebook, Twitter and Tumblr.
• Editorial management and copywrite for blog articles on clients personal websites.
• Created social media strategy to help improve engagement.

Winter Garden, FL

• Planned and executed impactful visual presentations that create a compelling brand experience and positively influence sales.
• Responsible for the timely implementation of all visual and marketing communication from Corporate.
• Responsible for all graphic implementation, execution and change-outs as directed through seasonal, monthly and/or weekly corporate communication.
• Responsible for daily maintenance of visual displays.
• Participated in the ad-set and mark-down process to meet standards.
• Supported in executing adjacency and planogram directives in partnership with Merchandise Manager.

• Pavo is a mobile fashion lookbook startup app. The app allowed people to discover new fashion and styles, share their outfits, and engage with communities of users with similar fashion tastes.
• Sole manager of Pavo’s social media platforms; included gathering, creating and publishing content for Pavo’s Facebook, Instagram, Twitter, Tumblr and Pinterest.
• Responsible for increasing name recognition and fan base.
• Designed all graphic elements published to Pavo’s social media networks. This includes Facebook design (cover photo, tabs and icon), Instagram ads, Contests banners, etc.
• Responsible for networking and communicating with bloggers and fashion enthusiasts.
• Created long and short term social media plans for Pavo’ social media networks.