Ashleigh Hardin-Jones Email & Phone Number

The Zimmerman Agency is a fully integrated marketing agency. In my current role as Director of Social Media, I lead a team of 8 in-office and remote Social Strategists, Managers and Coordinators. I oversee, develop and implement comprehensive, high performing paid, organic and influencer strategies representing national and international B2B & B2C brands within the Tourism and Consumer sector.My responsibilities include, but are not limited to:- Establishes and maintains strong, trusted relationships with clients, talent managers and influencers- Manages multiple budgets up to $700K+ for various paid social and influencer marketing accounts- Prepares analytics for organic, paid and influencer reporting on a weekly, monthly, quarterly and yearly basis setting benchmarks and Key Performance Indicators - Identifies trends and provides recommendations to ensure content aligns with brand strategy, marketing and business goals- Collaborates with both client and agency teams including Public Relations, Creative, Account Management and Digital teams to develop, execute and manage brand and project based campaigns- Manages and oversees all influencer campaigns from conception to execution including vetting, contracts, negotiations, budgets, demographic analysis, calculating return on investment and reporting- Develops agency and client SOPs and POVs for social media best practices

Tallahassee, Fl, United States

- Led a social media team of strategists, managers and coordinators. - Conducted weekly meetings to ensure client accounts are in great standings.- Managed social media budgets and regularly monitored paid ads for optimization opportunities.- Prepared analytics for organic and paid social reporting.- Collaborated with Public Relations, Creative and Digital teams to develop, execute and manage organic and paid social campaigns.- Management of influencer campaigns, budgets, negotiations, contracts, payments, and influencer agency relationships.

Oversee's daily content strategy, paid and organic brand-sponsored content for all xoNecole social channels (Instagram, IG Live, IGTV, Reels, Facebook, Pinterest, Twitter and YouTube).- Manages content calendars for all xoNecole platforms and sister brands (xoNecole, Happy Hour Podcast, Pajamas and Lipstick) for implementation.- Ideates and designs content for all xoNecole social media platforms.- Prepares analytics and social reporting across every channel; responsible for identifying trends, outlining KPI's and recommendations.- Collaborates with Marketing and Brand Partnerships Director to develop, execute and manage multiple paid and partner-focused social campaigns and deliverables.- Develops and produces video content for Instagram Stories, Reels and paid sponsorships.

Managed and developed all xoNecole social content that included over 200 million impressions for branded events in 2019 alone. - Develops audience and content strategies, and lead execution of xoNecole’s social media efforts across all social multiple platforms (Instagram, Twitter, Facebook)- Creates content and posts on xoNecole's social media channels daily (including offline times).- Utilizes current and emerging platforms such as Instagram Stories, Instagram take-overs, Live Tweeting and Twitter chats to help expand xoNecole's reach and engagement.- Engages with followers and key influencers to monitor conversations across social media channels daily using the xoNecole brand voice.- Gathers and tracks social media analytics to report in a weekly and monthly report. Digital Marketing Management- Executed social media advertising and paid promotion across all channels. - Designed and conceptualized Instagram Lives and Instagram stories with integrated brand marketing, a first for the the brand. - Utilize analytics platforms to monitor campaign results and report to advertising management.- Designed and created advertising campaigns for brands to advertise on xoNecole's social media platforms. Video Management- Directs and oversees the work of xoNecole's Video Editor. - Creates content ideas for xoNecole's social media platforms. - Researches content, writes video scripts and organizes footage to create compelling and engaging video content. Graphic Design Management- Creates all original graphic content utilized on xoNecole's social media platforms. - Creates visuals for advertising campaigns for brands in collaboration with xoNecole such as Ulta Beauty, Starz, Netflix, Norwegian, Ford at Essence Fest, K-Y, My Black is Beautiful, OWN Network, Will Packer Media and Paramount's 'What Men Want' movie.

Helped grow the company’s following, engagement, traffic to site and conversion through curated social media strategies. Created and scheduled content for all social channels (Instagram, Facebook and Twitter.

Freelance Digital Content Manager for celebrity clientele: Angela Simmons, Necole Kane (formerly Necole Bitchie), Teyana Taylor and Mishon.• Assisted in the growth and maintenance of websites, fan sites, social media pages and editorial blog sites for celebrity clients.• Curated content for social media pages including Instagram, Facebook, Twitter and Tumblr. • Editorial management and copywrite for blog articles on clients personal websites.• Created social media strategy to help improve engagement.

Winter Garden, Fl

• Planned and executed impactful visual presentations that create a compelling brand experience and positively influence sales.• Responsible for the timely implementation of all visual and marketing communication from Corporate.• Responsible for all graphic implementation, execution and change-outs as directed through seasonal, monthly and/or weekly corporate communication.• Responsible for daily maintenance of visual displays. • Participated in the ad-set and mark-down process to meet standards.• Supported in executing adjacency and planogram directives in partnership with Merchandise Manager.

Pavo is a mobile fashion lookbook startup app. The app allowed people to discover new fashion and styles, share their outfits, and engage with communities of users with similar fashion tastes.• Sole manager of Pavo’s social media platforms; included gathering, creating and publishing content for Pavo’s Facebook, Instagram, Twitter, Tumblr and Pinterest.• Responsible for increasing name recognition and fan base.• Designed all graphic elements published to Pavo’s social media networks. This includes Facebook design (cover photo, tabs and icon), Instagram ads, Contests banners, etc.• Responsible for networking and communicating with bloggers and fashion enthusiasts. • Created long and short term social media plans for Pavo’ social media networks.• Assisted founder on building Pavo’s social media strategy through the use of tracking social media analytics and feedback.• Created campaigns and contests ideas to help build the Pavo brand and community involvement.