Ashleigh-Rose Harman Email & Phone Number

London, Gb

London, England, United Kingdom

London, United Kingdom

This role has required me to manage all marketing and communications for the organisation internally and externally. During my time here I have introduced new software platforms, management tools and implemented a communications strategy which is designed to strategically grow Clean Break’s audience. Key skills and experience•Devise, create and implement all social media content across Twitter, Facebook, Instagram, YouTube and LinkedIn. • Manage paid marketing campaigns through Google Adwords (PPC), Facebook and Instagram. • Manage the website which includes implementing SEO and UX best practice, as well as writing and uploading all content including events, whitepapers, blog posts, press releases and news stories. • Writing, editing, proof reading and designing all content internal and external, ensuring that they are on brand and impeccably presented. • Create, distribute and report on email marketing campaigns, including a monthly newsletter. • Written and implemented a digital strategy which aims to help the company build low cost/ no cost marketing campaigns. • Work with stakeholders and partner organisations to promote events, performances and training programmes. • Manage two volunteers and ensure that they are learning the skills they need to build their own careers. • Run training sessions for staff and members to help them feel empowered by digital and spread the message of the organisation. • Implement and manage podcasting including; securing funding, creating concept, and marketing and distribution plan. • Manage and implement online fundraising campaigns including Big Give which has resulted in over £60k raised in two campaigns. • Design and create offline marketing materials. • Research and keep on top off latest policy and news regarding women and the criminal justice system. • Manage all image resources and archived materials. • Work directly with members who are women with experience of the criminal justice system.

London, United Kingdom

• Helped oversee a website migration and redesign and was solely responsible for SEO actions including; undertaking new keyword research, planning and implementing redirects and creating and implementing a new page plan. • Manage website content and am charged with building new pages, copywriting and amending the structure of the site according to user experience research.• Manage all social media channels which includes; campaign planning, content creation, scheduling and manage engagement. • Since starting at the organisation I have also implemented a blogging platform which is not only building the standing of the trust within the industry but also works to pull in traffic to the website. •Report on all aspects of digital to SMT on a monthly basis. This includes pulling data from several platforms including Google Analytics, Search Console and Hootesuite. • I have implemented social media training for staff, which helps the organisation to feel empowered by digital and harnesses their expertise as a marketing tool. • Oversee PPC campaigns which are used to push the commercial offerings of the trust. •Maintain relationships with outside organisations which are helping to grow our digital output.

Manchester, United Kingdom

This role required me to manage and implement content marketing campaigns for a range of clients including Atkins, Merlin and Pure Student Living. I used my excellent organisation skills to plan and manage multiple campaigns that successfully increased search engine visibility, site traffic, conversions and social engagement. Key skills and experience: • Plan, research and write compelling, engaging and shareable content including whitepapers, infographics and blog posts. • Plan and implement strategic content calendars influenced by keyword trends, search query data and social engagement statistics. • Identify and build relationships with influencers to gain exposure for content. • Create social campaigns and calendars to increase the reach and engagement of the work. • Analyse competitor’s content marketing activity and output. • Carry out monthly reports on the success of campaigns using Google Analytics and social listening tools. • Research new outreach strategies and implement across the team. • Carry out Keyword research and create page plans to improve search engine visibility. • Pitch and present creative campaigns to clients in meetings and presentations.

Brighton, United Kingdom

Produce and publish varying types of content including blog posts, whitepapers and promotional collateral in order to aid lead generation, sales efforts and brand awareness. Implemented and managed a social strategy across a variety of platforms. Use listening tools to monitor the success of all social campaigns, making changes and enhancements where necessary. Responsible for the day-to-day running and upkeep of the company website, ensuring copy and blogs are regularly updated. Work closely with the design team to ensure the brand is communicated correctly and that user experience is monitored at regular intervals.Work with outside influencers in the industry to ensure coverage on vital international sites. Constantly researching new media channels in the overseas markets to increase our international coverage.

Brighton, United Kingdom

Create relevant and engaging copy for a variety of platforms including onsite content for both clients and Search Seven. Use keyword analysis techniques to build articles, press releases and infographic briefs to improve search engine ranking. Experience in using different CMS platforms to upload content and build effective meta data to optimise each page. Build relationships with other websites and journalists in order to place relevant and engaging content aimed at creating discussion within their readership, and also include backlinks and anchor texts for SEO benefit, with a view to drive traffic back to client’s websites.Use various social media platforms to promote articles and create conversation with possible clients and key players within the industry.

London, United Kingdom

Promotion and marketing of stores - Building relationships with other wellbeing businesses to promote out of hours activities e.g. Promotional fitness courses, in-store classes and private shopping evenings. Use of Facebook, Twitter and blogging to promote the Sweaty Betty brand and the individual Boutique. Responsible for Boutique targets, merchandising, membership levels, shop security, workout class branding and organisation and professional correspondence between HQ and Store upholding the Sweaty Betty initiatives at all times. Recruiting and training of new staff through probation period installing brand awareness and initiatives, including New Starters, Supervisors and Assistant Managers.

London, United Kingdom

Managed the implementation and promotion of the charity’s Big Give Christmas Challenge.Used social media, blogs and email newsletters to secure enough funding for the next major six month project from individual, company and Government donations

Ma Gender, Media And Culture, Sociology, Pass With Distinction

Bachelor Of Arts (B.A.), Creative Writing And Drama, Theatre And Performance Studies, 2:1

Activities and Societies: Rowing team, Pentaplay

Education record