Ashley Clark Email & Phone Number

Calgary, Ab, Ca

• Led change initiatives to promote a culture of innovation, solve complex problems and deliver tangible business benefits• Developed and delivered innovation toolkits, playbooks, and methodology that was reused and embedded across the organization to inform innovation strategy and promote innovation awareness• Facilitated ideation workshops using design thinking methodologies in collaboration with business stakeholders on how to effectively enable creative problem-solving and develop high-level roadmaps.• Established a framework to evaluate business value and ensure portfolio of projects would drive KPIs, meet budget requirements and timelines

Calgary, Alberta, Canada

• Collaborated with business development and technical teams to prepare compelling proposals and presentations that align with PCL's brand and messaging• Managed the proposal process from start to finish, including RFP/RFQ analysis, content development, formatting, review, and submission• Ensured accuracy and consistency of content, graphics, and messaging across all Calgary District marketing materials including posters, digital ads, print ads and signage• Monitored and reported on proposal success rates and adjusted strategies accordingly• Applied technical writing support to the Special Projects team and brainstormed with subject matter experts to identify benefits and value-add content for stand-out submissions

• Centralized SEO-friendly content to optimize the user experience of both internal SharePoint intranet and digital media gallery• Composed a strategic communication content series through 3 channels which led to an increase in online company engagement and operations awareness• Established intranet surveys and a site audit to analyze user experience concerns and generate optimal suggestions for the workforce transition to the new intranet

Calgary, Alberta, Canada

• Responsible for creating, developing and managing engaging experiences, information design and content for over 300+ internal Suncor sites• Facilitated monthly Microsoft SharePoint training to support internal site owners and outline optimal user experience strategies and site governance guidelines• Utilized custom HTML code, Adobe Creative Suite and Google Analytics to meet web design requirements• Translated user research and client vision into wireframes, mockups and prototypes that lead to intuitive user experiences• Conducted usability testing initiatives such as walkthroughs, first click tests, and card sorting to optimize the user experience and gain valuable insights

Calgary, Ab

• Assisted with preparation and take down of all premium experiences ensuring smooth operation of events• Effectively collaborated with the sales department to ensure client information and knowledge in order to enable an excellent guest experience• Maintained a professional level of conduct when interacting with guests and players• Helped promote upcoming events and experiences through representation of the organization through external opportunities

Calgary, Ab

• Ensure excellent guest service through all forms of banquet service, carving stations, bartending, running food during events, buffets, replenishing product and supplies in compliance with event standards• Possess enthusiasm, high energy, initiative, and deliver exceptional fan service along with a passion for sports• Exceptional communication and leadership capabilities through effectively cooperating with team members to include all details pertaining to specific events, ongoing changes to general routine and procedures• A team member who executes tasks effectively either independently or within a team

• Actively worked with stakeholders from across campus departments to create meaningfulengagement opportunities for first-year transition of over 2000 students • Developed complex event schedules, event plans and programming for new students andvolunteers to ensure smooth operation of two-day event • Effectively coordinated over 250 student and staff volunteers • Assisted in developing and implementing communication for incoming students, within brand guidelines and in collaboration with Mount Royal University’s Marketing and Communication team• Conceptualized meaningful engagement opportunities that are rooted in student transition and success programming through the use of transitional theories and research of other institutions

Calgary, Ab | Victoria, Bc

• Utilized a strong understanding of exceptional customer service, appropriate wine and food pairing, as well as professional etiquette through 2 months of extensive training for Stephen Ave Calgary restaurant open• Helped guests select food and beverages choices, offering cocktails; suggesting courses, explaining the chef's specialties, identifying appropriate wines pairs and answering food preparation questions