Ashley Atkinson Email & Phone Number

Atlanta, Ga, Us

Georgia, United States

I directed educational initiatives to increase awareness of our company's offerings, supporting network development for ongoing growth and impact. I spearheaded relationship building with industry stakeholders to drive program execution. Crafting and implementing strategic communication plans for major market accounts, I initiated comprehensive campaigns that elevated awareness, engagement, and service adoption. Representing Kroger Health at marketing campaigns, conferences, and events, I secured strategic alliances to bolster community engagement. I devised and executed sponsorship strategies with partners, overseeing budget formation and financial tracking. Negotiating with potential partners to secure beneficial agreements, I managed sponsorship requests and maintained financial oversight of marketing budgets and expense tracking. I led the coordination, compliance, scoping, and delivery of marketing projects.Among my selected accomplishments, I pioneered and established a novel pilot role to design and implement operational processes from scratch. I boosted engagement through educational programs by forging and strengthening alliances with community agents, brokers, and organizations. I amplified business objectives and collaborative success by skillfully identifying and fostering external partnerships. Cultivating enduring relationships with key stakeholders and team leaders, I enhanced partnerships with potential collaborators and healthcare organizations. Additionally, I analyzed partner data to generate actionable insights, assessed the impact of marketing strategies, and set key performance indicators that aligned with business and partnership objectives.

North Carolina And Georgia

In my role, I directed the training and supervision of new hires within the North Carolina market, utilizing both in-person and virtual formats to ensure comprehensive skill development and market readiness. My day-to-day responsibilities included developing training materials, organizing onboarding schedules, conducting workshops, and providing ongoing support to new team members to ensure they seamlessly integrated into the company culture and met performance expectations.Among my selected accomplishments, I improved relationships with community boards and coalitions by collaborating closely to deepen our understanding of partnership potentials and community needs. I actively explored sponsorship opportunities and forged new partnerships across Virginia, North Carolina, and Georgia, expanding our organizational footprint and community impact.

North Carolina And Virginia

In my role, I coordinated and oversaw the implementation of strategies for business programs, products, territories, or expansions. I led initiatives within designated territories or business areas, ensuring alignment with strategic goals. I maintained strict adherence to state, federal, and company-specific regulations across all operations. I identified and engaged individuals, groups, social service agencies, and other community organizations in educational and outreach programs. Additionally, I addressed and communicated cultural considerations to management to better align services with member needs.I cultivated and sustained positive relationships with the member population, enhancing enrollment and minimizing disenrollment rates. Acting as a liaison with community advocacy groups, I better served the target population. I directed marketing activities, events, exhibits, and presentations to attract members and foster relationships with providers, communities, and faith-based organizations. Furthermore, I developed standardized processes for evaluating the feasibility and execution of sponsored event programs, ensuring efficient and effective operations while maintaining the CRM database.