Ashley Atkinson Email & Phone Number

Manages product development lifecycle from design handoff to production while maintaining standards of quality, cost, and timely execution of the product development calendar. Collaborates with marketing, sales and production to communicate product specs and details.

Bradenton, Florida

-Managed all aspects of the sourcing, pre-production, and production of merchandise for private brand Reel Legends-Utilized Gerber WebPDM to create and manage apparel tech packs -Negotiated product costing with import and domestic vendors-Approved color & quality standards & for lab dips, strike offs, trims and fabrics-Tracked WIP reporting to maintain timeline of shipments and sampling-Collected orders from buyers, then placed with import and domestic vendors -Extensive interaction with Designers, Technical Designers, Cad Designers, and Buyers-Analyzed sales and inventory reporting -Promoted from Assistant to Associate in Sept 2016 and managed increasing sku count year over year as well as launched new brands and categories.

Richardson, Tx

Marc Jacobs (April 2015 - August 2015)DKNY (June 2014 - March 2015)Managed watch product lifecycle from concept to market while maintaining standards; price, quality, timeline.-Responsible for daily communication with overseas vendors and factories to develop and approve samples.-Negotiate costs to meet and exceed target margin.-Work closely with brand and design teams on seasonal direction and business strategy.-Develop and ensure accuracy of Tech Packs in PLM (Enovia) and Toolbox.

Richardson, Tx

Consistently went the extra mile to ensure orders shipped with highest possible fill rate in a timely manner to achieve sales goals.-Liaison between sales teams and internal departments.-Ran daily reports and maintained Excel spreadsheets.-Worked with planning and brand teams to fill watch and fixture orders accurately.-Point of contact for the Distribution Center when they had questions or problems with orders across all brands and accounts.

Dallas/Fort Worth Area

-Lead 15 sales associates by training, coaching and motivating to increase efficiency and sales -Conducted morning staff meetings and participated in regional sales conference meetings-Ran sales reports and applied analytical skills which increased sales numbers-Created intriguing merchandise presentations and maintained departments to company standards-Resolved customer complaints to retain customers with excellent customer service-Provided captivating personal consultation to customers which increased items per transaction

Nashville, Tn

-Worked in fast paced environment to produce quality garments by deadlines-Managed production schedule and order placement with multiple overseas and US manufacturers -Researched trends, designed garments and accessories, created flats, developed patterns, sourced fabrications, developed prototypes, placed PO's, and approved samples-Conducted interviews and managed seamstresses/interns to meet sample and alteration deadlines-Planned and executed events: Booths at New York International Bridal Market and National Bridal Market Chicago, OZ Boutique Grand Opening, and Multiple Trunk Shows & Fashion Shows

-Researched trends and sketched designs, created flats on Adobe Illustrator, developed tech packs for new designs, developed patterns, sewed custom bridal gowns, applied trims and completed alterations-Provided exciting personal consultations and conducted bridal fittings