• Developed promotional objectives, strategies and programs designed to ground merchandising, increase volume and drive profitable growth. • Led the creative development and execution of promotional support elements including packaging design, digital media and POS required to ground superior merchandising and drive volume at retail. • Worked closely with partner agencies to execute strategic integrated campaigns designed to enhance brand equity, reach targeted consumers and deliver mass impressions.• Results include execution of 50+ high ROI programs that contributed to incremental profit over $3.5 million and a 54.5% growth rate in the Customer Marketing channel in 2012-2013.

• Worked closely with National Sales and Brand teams to develop unique customer initiatives that provided differentiation from competitors and drove incremental volume and profitable category growth at 13 different retailers. • Established strong partnerships with external partners such as Mattel Canada to deliver unique cross promotional offers to customers. • Collaborated with cross functional teams to ensure the flawless execution of all customized promotional programs.

• Worked closely with the Budweiser brand team and key sponsorship partners to ensure optimal brand representation and customer experience across various national sports venues. • Worked with Brand Managers and partner agencies to develop annual brand strategy and execute brand plans. • Teamed up with sales team to execute regional brand programs in order to increase visibility and awareness at priority events such as the Stella Artois Draught Master, TIFF, Alexander Keith’s Birthday and the NFL.

• Acted as a liaison between the marketing department and the LCBO to ensure seamless product introduction and promotional strategies.• Developed a monthly retail sell sheet used by sales reps to capture incremental sales opportunities. This initiative increased retail sales volume by 12% and was nominated for and Global ABInbev Best Practice Award. • Initiated and lead LCBO Agency Store project which provided retail stores with pricing and product visibility tools and increased Agency retail sales by 7%.• Collaborated with external promotional partners to ensure the successful execution of experiential marketing programs at the LCBO.