Ashley C. Email & Phone Number

Los Angeles, Ca, Us

United States

Los Angeles Metropolitan Area

C-Store Category Manager team lead, with a focus on the Spirits category management best practices, such as flow recommendation, shelf placement management, promotion planning/analysis, pricing analysis, and ad-hoc data requests (syndicated and panel). Work directly with the National Account team to develop consumer and customer focused strategies, tactics ad category grounded solutions. Leads National Account Sales support with tools, customer insights and compelling consumer and trade rationales to support fact-based presentations and initiatives. Develop short and long term joint business plans by engaging cross-functional internal support to plan, align, sell, and execute the plan in accordance with account needs and Sazerac’s core priorities.

Los Angeles Metropolitan Area

Orange County, California, United States

Managed the Hess Collection Wine portfolio across CA and PACNW Grocery Chains (Kroger, Albs Sfwy, Regional) by driving rate of sale through portfolio expansion, programming and new listing opportunities. Prepare & lead quarterly business reviews using insights driven commentary to identify headwinds. Course correction / action-based guidance to solve gap to goal and deliver plan. Communicate bi-annual Scan/QD Calendar to distributors and key accounts to drive incremental Programs and Ads. Partnered with RNDC to build and update monthly trackers with Planner Activity, Ads, Pricing and Programs for each key account.

Greater Los Angeles Area

Provided analytical support for Beam Suntory internal and external stakeholders focused on BSI and Spirits Category trends, sub-categories, competitive market data, and brand analysis. Work cross-functionally with the BSI internal sales team, with an additional focus on building trusted relationship with Southern Glazer's Wine & Spirits Category Management team, SGWS Account Executives, and the National & Regional Retail Spirits Buyers (Kroger, Albs/Sfwy, Stater Bros). Offer suggestions and educate Retail Buyers on current shelving principles, category analysis, consumer insights, shelf management, and promote discussions around the overall suggested placement of categories to maximize brand visibility and enhance Total Spirits Category growth.

Greater Los Angeles Area

Deliver ongoing market analysis and assessment of the Bacardi brands and competitors within the seventeen Control States. Provide market intelligence with a focus on the future and value creation. Focus on integration and planning between Headquarters, Field, and Distributors to develop analysis and fact based tool kits in order to move business forward. Proactively identify strategic opportunities and potential risks to accelerate expansion of the Bacardi portfolio.

Beverage And Innovation - Campbell Soup Company

Provide actionable insights to the Campbell Soup Company V8 Beverage and Innovation Brand Teams through POS store data analysis, household purchase behavior analysis, surveys, audits, and data modeling. Synchronize and execute high quality on-going analytical and ad hoc requests to provide the Brand Teams with functional tools to support the decision making process.

Support the Diageo Pennsylvania Direct Sales force by developing and maintaining incentive tracking forms, surveys, and calendars, which are used by management team to track sales performance and goal specific programs in place. Share growth through analysis and reporting, independently meet with the sales reps and managers, and lead presentations at monthly sales meetings. Work in conjunction with the Trade Development Marketing team on new listings for innovation brands and line extensions, which provide competitive pricing information, specs, and brand forecasts to the PLCB.

Collaborate with the Sales, Marketing, Finance and Operations Teams to provide analysis and reports containing ideas, conclusions, and general guidance on the Diageo PA business. Provide management and sales team with ad-hoc reporting, including distribution and gap analysis, promotional analysis, reporting on specific accounts, and special projects. Conduct research on market trends, analyze industry issues, and provide suggestions on how to gain share in growing or declining areas of the business.

Maintain the internal pricing for all DSD Beverage and Snack vendors. Work closely with the Category Teams to ensure that Assortment Managers have the proper data to make retail, promotional, and ordering decisions. Coordinate competitive price surveys and identify Industry trends to supply Merchandising Managers with data and analysis to be used in determining product layout at the various store levels.

Responsible for the order and distribution of foreign and domestic beers for restaurants, taverns, delis, and distributors in Philadelphia and its surrounding counties. Work closely with a contact person at accounts to monitor previous orders, suggest products and recommend quantity, and ensure customer satisfaction.

Mba, Food Marketing

Bs, Food Marketing