Ashley Katz Email & Phone Number

Livingston, Nj, Us

Norwalk, Connecticut, Us

Washington, Dc, Us

• Senior leader of paid search client portfolio, responsible for performance and success across 15+ clients• Managed the team’s workload, bandwidth, and career growth• Advised clients on industry trends, the competitive landscape, and how this impacted performance• Focused on improving process and workflow, including task automation, tool adoption, and best practice documentation• Spearhead team integration within the larger agency landscape• Oversaw team expansion from position creation to employee hiring

New York, Us

• Partnered with team leads to communicate Search strategy both internally and externally• POC for client satisfaction and team integration• Challenged internal team to create robust learning agendas, driving development and education• Worked with SVP to develop case studies• Advocated the importance of Search, while showcasing an increase in client business objectives

New York, Ny, Us

• Led and supported specialized teams of experts to plan, execute, and manage DR focused accounts• Worked directly with clients to ensure firm ongoing understanding of business needs• Collaborated with internal account teams to recommend innovative targeting and testing opportunities

London, Gb

• Provided thought leadership to the brand teams as the client lead• Developed strategy in partnership with the digital planning teams, integrating with other channels• Accountable for the development, execution and delivery of all Search projects• Responsible for the management and career development of the Search team, including direct reports

New York, Ny, Us

• Developed and planned search strategies to deliver client objectives in line with performance media targets• Main point of client contact across multiple accounts, presenting campaign results and recommendations• Responsible for team operations, including management and support of direct reports• Worked alongside other online and offline account teams to deliver an integrated digital marketing solution

San Francisco, Ca, Us

• Owned the direct response (DR) media, maintaining client relationships• Responsible for campaign lifecycle, from briefing through post campaign analyses• Managed budgets, optimizations, and goals while building new keywords, ad copy and targeting • Remained up-to-date on new tactics and led testing initiatives for each account• Drew insightful analyses from performance data to deliver to the client weekly• Wrote agency best practices document and coordinated approvals across global agency and client leads• Trained new team members of both lower and higher bands• Worked across agency teams to meet the clients’ overarching goals

San Francisco, Ca, Us

• Managed global search and display campaigns across multiple accounts, providing performance recommendations• Presented weekly data and analyses directly to the client• Maintained channel best practices for each account• Contributed to agency knowledge base, including best practice documentation• Certified in Search Ads 360, Google Ads, Microsoft Bing Ads and other search platforms

San Francisco, Ca, Us

• Supported the programmatic team throughout the campaign lifecycle• Lead programmatic media manager on two brand awareness and DR campaigns • Pulled data for analysis, assisting the team in measuring and optimizing campaign performance• Attained training in DoubleClick Bid Manager, DoubleClick Campaign Manager, and Essence's internal database• Built an agency-wide Programmatic 101 document based on campaign processes

Los Angeles, California, Us

• Managed media planning and buying for campaigns• Utilized media reporting and analytic tools to complete target audience identification and competitive analyses• Prepared and reported on campaign optimization information, including pacing and performance• Assisted in the identification and qualification of digital media vendors for client strategies• Researched new digital and client specific trends to create comprehensive decks for internal and external teams• Recommended strategies for current and new media campaigns

San Jose, Ca, Us

Summer Employment• Successfully researched the profit potential of items bought in thrift stores to coordinate the budgeting of resources toward new items• Utilized creative skills to photograph items and write descriptions for the online sale pages

Binghamton, Ny, Us

Behavioral Health• Learned quickly with limited amount of time from mental health technicians and nurses• Multi-tasked observing and interacting with the patients on site• Gained a better understanding of the therapeutic and professional process• Prevented conflict by adhering to strict patient confidentiality

Binghamton, Ny, Us

• Improved verbal communication skills through executing and conducting full seminar lectures• Worked with the professor to assist in the grading of student assignments• Led and contributed to class discussions• Mentored and formed relationships with students in order to aid in class assignments

Psychiatry Administration and Mental Health Clinic• Utilized organizational skills to create excel spreadsheets and forms for the office manager• Increased office efficiency by updating and re-organizing the office filing system• Managed the office environment• Gained valuable experience, along with written and administrative skills in the fast paced environment• Processed data entry for new and current patients• Supervise disposal of sensitive patient information consistent with HIPPA regulations

Summer Employment• Scheduled appointments for new and current patients via phone and postcards• Allocated time for organizing the office files, answering phones, and sending/delivering fax messages