Ashley Calderon Email & Phone Number

South San Francisco, California, US

Marketing operations lead and owner of our marketing automation platform, Marketo.

San Jose, CA, US

As Vocera's Sr. Demand Generation Marketing Manager I was responsible for developing and executing campaigns in Marketo and driving programs to create demand.

Burbank, California, US

• As CareerArc's Marketing Operations Manager, I served as the expert in marketing automation, email marketing, and event management. Including, but not limited to:
• Defining, creating, executing and managing all aspects of marketing campaigns in Marketo while maintaining, evolving, and driving best practices.
• Responsible for all demand generation, lead nurturing, lead scoring, email marketing and outreach activities in Marketo.
• A/B testing email communication strategies and improve upon existing and new initiatives.
• Maintaining and monitoring flows betweens Marketo's integration with Salesforce.com and integrating new software with our marketing automation platform.
• Communicating, managing, and running our monthly webinar program.

Burbank, California, US

• As CareerArc's Community Manager, I acted as the brand champion and public voice across online communities, live events, and social channels. Including, but not limited to:
• Owning CareerArc profiles on various social networks - Facebook, LinkedIn, Twitter, and company blog.
• Built visibility and credibility during live events – CareerArc webinars, sponsored conferences + industry conferences, and virtual events. Including creating programs for each event in our marketing automation.
• Designed and implemented social media strategies to align with business goals.
• Established social media and web traffic metrics for all campaigns.
• Directly supported inbound marketing, content marketing and paid online marketing efforts, including SEO and keyword research, writing blog posts, long-form content research.

Burbank, California, US

• Performed all duties as a Sales Development Representative (see below) and helped manage a team of 7 SDRs
• Worked directly with the Director of Demand Generation to develop new ways to improve SDR workflow and help the team hit their monthly and quarterly goals
• Complied, interpreted, and reported demand generation KPI metrics to Director of Demand Generation

Burbank, California, US

• Became an expert in the CareerArc product, helping to showcase how it helps Human Resource leaders solve complex problems
• Successfully took primary ownership of inbound efforts and was responsible for compiling and analyzing all inbound metrics, using data to drive strategy
• Nurtured client inquiries and identified opportunities that met minimum qualification criteria for sales
• Managed and tracked leads using Client Relationship Management (SalesForce) software while maintaining accurate and up to date records
• Performed outbound sales activities such as cold emails, phone calls and persistent follow-ups
• Exceeded activity metrics for outreach, appointments set and opportunities generated

Burbank, California, US

• Contributed in achieving a strong, visible social media presence for Facebook, Twitter, LinkedIn, and Google+.
• Developed and managed online marketing campaigns, effectivelydriving brand awareness, engagement, and traffic to social media pages.
• Responsible for posting daily content for new internships and job openings on social media websites.
• Collaborated with social media manager to manage marketing calendar.
• Accountable for engaging and communicating with students and companies through email and social media platforms.
• Liaised with online marketing manager to develop and implement SEO optimized content for Internships.com.