Director of community engagement marketing across 63 Mid-Atlantic Whole Foods Market stores including leadership of sponsorship activations, internal and external events, local promotions, donations and in-store experience.

As Metro Marketing Team Leader I provided creative direction, marketing strategy, and promotional efforts across the Philadelphia Metro Area with a concentration in the Montgomery County, PA market.

I directed the marketing vision for the store, including but not limited to: business-to-business partnerships, community outreach, social media, event planning and execution, advertising, donation management, and merchandising. Additionally, I’ve mentored, trained, and directed a highly effective team of artists, health professionals, demo chefs, and marketers. Through my experience in both an urban store (Oakland, CA) and suburban store (Plymouth Meeting, PA) I have marketed to a variety of demographics and communities.

I led the marketing and membership efforts including social media, events, cooking classes programming, print collateral, member correspondence and local business partnerships for the pilot Wellness Club program. I provided leadership and direction to the Wellness Club team including project delegation, management, scheduling, and coaching for skill development and growth.

I developed and managed the in-store demonstration program, increasing demo revenue and sales goals by streamlining vendor demonstrations, executing paid product demonstrations, overseeing passive sampling, and soliciting vendors for demo program participation. I performed daily cooking demos and taught cooking classes educating both customers and team members about products, cooking techniques, menu planning and dietary information. Additionally I organized and supervised culinary events collaborating with vendors, team members, and the Oakland community to build program awareness and increase customer base.

As Membership Marketing Coordinator at Green America, I managed and directed marketing team programs including fundraising, member acquisition, telemarketing, renewal services, and nationwide event organization. I wrote and edited copy for marketing materials, campaigns, and events.