Ashley Cook Email & Phone Number

• Lead the Creative Services team in managing projects and tasks from inception to completion, ensuring timely delivery and high-quality output for both the creative services and marketing teams
• Conceptualize and produce compelling, brand-compliant print and digital graphics across a diverse range of communication channels, including trade shows, advertising, social media, presentations, bids and proposals.
• Managed team project workflows by assigning project leads, allocating resources, and ensuring alignment with timelines and goals, which increased team efficiency and project delivery rates
• Foster collaborative relationships with vendors and stakeholders to effectively execute projects within designated timelines and budgetary constraints
• Identified operational inefficiencies within the creative services team and implemented strategies to optimize efficiency and foster collaboration, resulting in a more streamlined and productive workflow
• Act as a mentor and facilitator for both current designers and new hires, providing constructive design feedback and brand guidance to support their professional development and integration into the team

• Design and produce impactful branded print and digital graphics for diverse communication channels, including tradeshows, advertising, social media, presentations, proposals, and executive communications.
• Drive digital experience initiatives by conducting creative competitive analyses and providing ongoing design support for evolving digital platforms.
• Oversee relationships with third-party vendors, ensuring projects are executed on time and within budget.
• Plan and execute photo and video shoots, including editing and retouching photos, video, and audio to enhance visual storytelling.
• Collaborate with marketing, sales, and engineering leadership to align project expectations and deliver high-quality results on schedule and within budget.

Morrisville, NC

• Develop compelling branded print and digital graphics across various communications to support sales initiatives and enhance team success at Xylem.
• Collaborate with vendors to ensure timely, on-budget project delivery.
• Produce a range of resources, including solution briefs, whitepapers, brochures, catalogs, and digital presentations, to support sales and marketing efforts.
• Design event materials such as booth displays, wayfinding signage, swag, apparel, and pre-show campaigns to strengthen brand presence at events.
• Create office environmental graphics to reinforce brand identity within corporate spaces.
• Design social media graphics and lead corporate template redesign to enhance brand cohesion across digital platforms.

Raleigh-Durham, North Carolina Area

Providing impactful branding knowledge and design services to those who want to be noticed.

Raleigh-Durham, North Carolina Area

• Led comprehensive brand redesign to modernize and elevate brand identity (January 2017).
• Developed a suite of branded resources, including eBooks, tip sheets, case studies, brochures, and digital presentations, to support marketing and sales efforts.
• Created impactful event graphics, such as booth and stage visuals, printed agendas, roll-up banners, and floor and window decals, enhancing event presence and brand cohesion.
• Directed digital, print, and social media campaigns to expand brand reach and engage target audiences.
• Designed website graphics, ensuring visual consistency and enhancing user experience across digital platforms.

• Designed promotional print and digital materials for seasonal events, driving engagement and enhancing brand visibility.
• Created a variety of marketing assets, including posters, flyers, postcards, web banners, handbills, t-shirts, bus ads, and magazine and newspaper advertisements to support client campaigns across multiple channels.

Chapel Hill, NC

• Led redesign of key resources, including operation manuals, flyers, cutsheets, and product catalogs, to align with updated brand standards.
• Managed website maintenance and drove redesign initiatives to enhance user experience and brand consistency.
• Developed event graphics to elevate brand visibility and engagement at industry events.
• Created print advertisements to drive brand recognition and support marketing campaigns.
• Conducted product photography to produce high-quality images for use across marketing materials.
• Designed and executed social media and email campaigns to strengthen digital presence and engage target audiences.

Raleigh-Durham, North Carolina Area

• Developed print and digital materials to support communications for both internal and external audiences, enhancing message clarity and engagement.
• Designed comprehensive marketing campaign assets—including posters, flyers, brochures, and a full-page ad in the Stars and Stripes monthly newsletter—to boost visibility and reinforce brand messaging.

Raleigh-Durham, North Carolina Area

Website Design; Ad Design; Business Identity; Print Material; Floor Plan Layouts

Raleigh-Durham, North Carolina Area

Assisted clients with producing detailed customized designs and layouts for their wedding and personal stationery needs; carried through shop managerial duties; training of all new employees; head printer; graphic design assistance

Associate'S Degree, Advertising And Graphic Design

Other achievements: • Graphic Design Certificate • Web & Graphic Design Certificate • Design Portfolio Certificate

Education record