• Lead the Creative Services team in managing projects and tasks from inception to completion, ensuring timely delivery and high-quality output for both the creative services and marketing teams• Conceptualize and produce compelling, brand-compliant print and digital graphics across a diverse range of communication channels, including trade shows, advertising, social media, presentations, bids and proposals, executive, and corporate communications• Managed team project workflows by assigning project leads, allocating resources, and ensuring alignment with timelines and goals, which increased team efficiency and project delivery rates• Foster collaborative relationships with vendors and stakeholders to effectively execute projects within designated timelines and budgetary constraints• Identified operational inefficiencies within the creative services team and implemented strategies to optimize efficiency and foster collaboration, resulting in a more streamlined and productive workflow• Act as a mentor and facilitator for both current designers and new hires, providing constructive design feedback and brand guidance to support their professional development and integration into the team

• Design and produce impactful branded print and digital graphics for diverse communication channels, including tradeshows, advertising, social media, presentations, proposals, and executive communications.• Drive digital experience initiatives by conducting creative competitive analyses and providing ongoing design support for evolving digital platforms.• Oversee relationships with third-party vendors, ensuring projects are executed on time and within budget.• Plan and execute photo and video shoots, including editing and retouching photos, video, and audio to enhance visual storytelling.• Collaborate with marketing, sales, and engineering leadership to align project expectations and deliver high-quality results on schedule and within budget.

• Develop compelling branded print and digital graphics across various communications to support sales initiatives and enhance team success at Xylem.• Collaborate with vendors to ensure timely, on-budget project delivery.• Produce a range of resources, including solution briefs, whitepapers, brochures, catalogs, and digital presentations, to support sales and marketing efforts.• Design event materials such as booth displays, wayfinding signage, swag, apparel, and pre-show campaigns to strengthen brand presence at events.• Create office environmental graphics to reinforce brand identity within corporate spaces.• Design social media graphics and lead corporate template redesign to enhance brand cohesion across digital platforms.• Edit photography and produce high-quality videos and audio for engaging, branded content.

Providing impactful branding knowledge and design services to those who want to be noticed.

• Led comprehensive brand redesign to modernize and elevate brand identity (January 2017).• Developed a suite of branded resources, including eBooks, tip sheets, case studies, brochures, and digital presentations, to support marketing and sales efforts.• Created impactful event graphics, such as booth and stage visuals, printed agendas, roll-up banners, and floor and window decals, enhancing event presence and brand cohesion.• Directed digital, print, and social media campaigns to expand brand reach and engage target audiences.• Designed website graphics, ensuring visual consistency and enhancing user experience across digital platforms.

• Designed promotional print and digital materials for seasonal events, driving engagement and enhancing brand visibility.• Created a variety of marketing assets, including posters, flyers, postcards, web banners, handbills, t-shirts, bus ads, and magazine and newspaper advertisements to support client campaigns across multiple channels.

• Led redesign of key resources, including operation manuals, flyers, cutsheets, and product catalogs, to align with updated brand standards.• Managed website maintenance and drove redesign initiatives to enhance user experience and brand consistency.• Developed event graphics to elevate brand visibility and engagement at industry events.• Created print advertisements to drive brand recognition and support marketing campaigns.• Conducted product photography to produce high-quality images for use across marketing materials.• Designed and executed social media and email campaigns to strengthen digital presence and engage target audiences.

• Developed print and digital materials to support communications for both internal and external audiences, enhancing message clarity and engagement.• Designed comprehensive marketing campaign assets—including posters, flyers, brochures, and a full-page ad in the Stars and Stripes monthly newsletter—to boost visibility and reinforce brand messaging.

Website Design; Ad Design; Business Identity; Print Material; Floor Plan Layouts

Assisted clients with producing detailed customized designs and layouts for their wedding and personal stationery needs; carried through shop managerial duties; training of all new employees; head printer; graphic design assistance