Ashley Daniels Email and Phone Number
With over 15 years of experience in omnichannel technology and product management, I am a seasoned product leader who drives strategic growth through innovation and execution. As Vice President of Omnichannel and People Technology Product Management at Best Buy, I lead the development and delivery of cutting-edge solutions that enhance the customer journey across multiple channels and platforms. We’re currently leaning heavily into AI as a strategic accelerator and differentiator.My core competencies include business and tech strategy, organizational development, customer experience improvement, and cross-functional collaboration. I am passionate about leveraging technology to create seamless, personalized, and engaging experiences for millions of customers. I am also committed to fostering a culture of agility, experimentation, and empowerment within my team and across the organization. My mission is to accelerate Best Buy's digital transformation and position it as a leader in omnichannel retail.
Target
View- Website:
- target.com
- Employees:
- 160943
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Vice President Of Product Management, StoresTargetSaint Paul, Mn, Us
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Vice President, Product ManagementBest Buy Mar 2023 - PresentMinneapolis, Minnesota, United StatesAs VP, Product Management at Best Buy, I am a strategic business and tech leader. I lead a talented, diverse team to deliver some pretty cool experiences, leaning into product strategy, data-driven decisioning, and technical acumen. We foster collaboration, innovation, and cohesive user experiences, accelerating outcomes and driving engagement. -
Head Of Omnichannel Product ManagementBest Buy Jul 2022 - Mar 2023
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Sr. Director, Product ManagementBest Buy Jun 2019 - Jul 2022Minneapolis, Minnesota, United States
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Director, Services Product ManagementBest Buy Jan 2017 - Jun 2019Managed a large Services business capability portfolio, partnering across business and IT teams to build annual and long-range Geek Squad roadmap, budget, and capital expense request plan. Led, coached, and developed a team of 25 Principle Product Owners, Product Owners, Business Relationship Sr. Managers, and Continuous Improvement Leads. Served as the enterprise business lead for Best Buy's CRM implementation, driving transformation in customer and employee experiences. Built and shared narratives to ensure alignment from CTO through development team. Created quarterly processes to drive transparency and visibility across product teams, stakeholders, and leaders, facilitating c-level executive updates and setting sustainable goals aligned with our North Star vision.
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Sr. Manager, Multi-Channel Order Management CapabilitiesBest Buy Nov 2013 - Jan 2017• Led agile transformation across a team of 20 business capability leaders• Created and implemented scalable business process and system solutions to drive the customer experience• Drove alignment across teams and functions to ensure a holistic end to end solve to meet business needs• Led a cross-functional team across levels and areas of responsibility to deliver results on behalf of the business and customer• Created short-term and long-term strategy and roadmap for the order creation capability within the Order Management System and other interfacing systems • Partnered cross-functionally to ensure strategies, timing and approach are aligned between business and IT teams (e.g. Dotcom, RMS, ECC, Retail, POS) • Presented to executive leadership to gain strategic alignment, update on capability progress and highlight risks and support needs • Ensured scalability of business process and system solutions; escalate risks where necessary
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Sr. Business Manager-Post Purchase Supply ChainTarget Feb 2013 - Nov 2013• Established relationships with key decision-makers to influence enterprise business decisions• Built business requirements for key OMS and eStore enhancements• Managed real-time guest impacting issues and provide recommendations to minimize impact• Maintained enhancement and feedback log for Store Pickup Proof of Concept• Partnered with business partners to prioritize defects and enhancements in order to roll chain-wide in an expedited fashion
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Sr. Manager, Multi-Channel Order Management OperationsBest Buy Jan 2012 - Feb 2013Richfield, Mn• Accountable to Order Management System operations, system continuity, and mitigation plans• Establish relationships with key decision-makers to influence enterprise business decisions• Lead and coordinate cross-functional ecommerce holiday preparation from SKU setup to order fulfillment and risk mitigation• Build and present business cases, risk assessments and recommendations to leaders and business partners to grow business and reduce risk• Redesign business processes to ensure efficiency and legal compliance• Approve Functional Design Documents, and build business processes to support system changes• Create solutions and gain organizational alignment on customer impacting issues• Manage and develop a team of varying levels to analyze defects, design gaps and create enhancement recommendations• Prioritize defects and enhancements to ensure critical issues are addressed quickly
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Associate Manager, Quality And OperationsBest Buy Jan 2011 - Jan 2012• Created, implemented, and improved processes to create efficiency and improve customer and employee experience resulting in savings of $10+ million/year• Solely responsible for all order management, return and exchange process management within Enterprise Customer Care (300k+ customers/year)• Uncovered, researched and partnered to resolve a $5 million systemic inventory discrepancy (caused by flawed legacy processes) and created POS governance and management process to avoid future issues• Simultaneously accountable to operational process development and implementation for multiple large scale launches • Used focus groups, text analytics, and customer satisfaction verbatim comments to articulate agent and customer point of view to business teams and internal partners• Created real time solutions for unplanned business issues to minimize large customer impacts
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Customer Experience Operations PlannerBest Buy Aug 2009 - Jan 2011• Project-managed cross functional Best Buy Mobile .com launch• Created and documented standard operating procedures for Best Buy Mobile direct sales launch and failure planning, resulting in an improved buying experience for our customers• Represented VOC to our internal business teams while incorporating financial considerations and employee experience resulting reduced cost and improved customer experience• Managed and designed telephone channel customer experience resulting in double-digit increases in customer satisfaction and issue resolution scores • Set training and performance expectations with vendor partners to ensure a consistent customer experience across all channels- and held vendor accountable to meeting those expectations
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Sales SupervisorBest Buy Sep 2007 - Aug 2009In this role, I managed a team of up to 60 sales people. I worked with them to develop their sales skills, product knowledge and relationship building skills.
Ashley Daniels Education Details
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Human Resources And Industrial Relations
Frequently Asked Questions about Ashley Daniels
What company does Ashley Daniels work for?
Ashley Daniels works for Target
What is Ashley Daniels's role at the current company?
Ashley Daniels's current role is Vice President of Product Management, Stores.
What schools did Ashley Daniels attend?
Ashley Daniels attended University Of Florida - Warrington College Of Business, University Of Minnesota - Carlson School Of Management.
Who are Ashley Daniels's colleagues?
Ashley Daniels's colleagues are Brian Bullard, Lilian Mccarthy, Gage Cross, Kelsey Flores, Clenier Guillaume, Divya Chandrika G S, Abraham Prieto.
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Ashley Daniels
Detroit Metropolitan Area1radpartners.com -
Ashley Daniels
Greater Birmingham, Alabama Area3gmail.com, corpam.org, corporateamerica-news.com2 +180035XXXXX
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Ashley Daniels
Associate Project Managerproject Manager, Account Manager, Technical Project Manager, Account ExecutiveDenver, Nc3windstreambusiness.com, princesshouse.com, mindspring.com1 +170421XXXXX
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