Ashley Darr Email & Phone Number

Chapel Hill, Nc, Us

Chapel Hill, Nc, Us

Raleigh, North Carolina, United States

• Lead the creative design process for all digital marketing initiatives, including websites, email campaigns, social media, online ads, and multimedia presentations• Ensure all digital designs adhere to brand guidelines and maintain a cohesive look and feel across all marketing channels• Manage multiple design projects simultaneously, ensuring timely delivery and high-quality outcomes• Work closely with cross-functional teams to understand project goals, target audiences, and messaging, translating these into compelling content and visual designs• Track the performance of marketing projects and campaigns, making data-driven improvements to optimize engagement and conversion rates

Raleigh, North Carolina, United States

• Design creative assets and templates for corporate and agent promotion including: logos, digital display ads, social media graphics, publications, presentations, booklets, flyers, brochures, business cards, postcards, and banners• Conduct consultations with agents to understand their brand, goals, and design preferences, ensuring a tailored approach to each project• Create project design structure and manage lifecycle in ClickUp• Executed website redesign to improve user experience, seamlessly integrating a CMS designed for e-commerce resulting in streamlined product management• Oversee in-house print production, while strategically sourcing and managing external vendors for materials beyond in-house capabilities

Raleigh-Durham-Chapel Hill Area

• Collaborate with clients across diverse sectors, including legal tech, medical education, environmental health, and retail, to create compelling visual content and advise on digital strategies for enhanced brand visibility and engagement• Conceptualize, develop, and deploy responsive websites• Execute comprehensive marketing plans tailored to client objectives, incorporating market research, competitive analysis, and consumer insights• Design and manage email marketing campaigns, including content creation, list segmentation, and performance analysis to maximize open rates and conversions• Coordinate with cross-functional teams, including design, development, and sales, to ensure cohesive marketing efforts and seamless project execution• Track and report on key marketing metrics, providing actionable insights and recommendations to clients for continuous improvement• Stay updated on industry trends and emerging technologies to provide clients with innovative solutions and maintain a competitive edge

Raleigh, North Carolina, United States

• Worked closely with outreach and design teams to develop on-page and off-page SEO strategies to enhance link equity and overall website visibility for clients• Executed link-building campaigns, improving website domain authority through the acquisition of backlinks from reputable publications such as Forbes• Participated in client presentations to set campaign goals, pitch strategies, and provide updates throughout production

Morrisville, North Carolina, United States

• Developed organic and paid media campaigns to align with overarching marketing goals, elevating brand visibility and engagement• Managed day-to-day social media operations including: post scheduling, community interaction, and analyzing performance metrics to refine content strategies• Directed and produced video campaign detailing each service plan to educate prospects and customer on the offered services

Chapel Hill, North Carolina, United States

Production intern for Pushed Up the Mountain, a documentary project by Julia Haslett.• Maintained and updated film website using Squarespace• Responsible for creating press kits, social media content, film posters, and film graphics• Utilized Adobe Photoshop to perform color correction, design posters, and edit production stills• Coordinated and streamlined festival submission process, managing and organizing all relevant documentation and materials for entry• Operated on Squarespace, Mailchimp, Microsoft Office, and Adobe Creative Suite

Chapel Ridge Apartments, Chapel Hill, Nc

• Developed web-based marketing campaigns to cultivate leads and sales, in lieu of in-person outreach due to the pandemic• Created engaging audio/visual content (product images, digital flyers, TikToks, etc.) while collaborating with internal departments to establish campaign objectives, effectively promote company offerings, and complete outreach goals• Monitored social media trends and metrics to ensure that all outgoing content was fresh and fit the current market• Operated on Entrata, Yardi Voyager, ADP, UltiPro, Google Workspace, Canva, and Adobe Creative Suite

Chapel Ridge Apartments, Chapel Hill, Nc

• Participated in Cardinal Way of Leasing, performed scheduled follow-ups with prospects, and professionally presented the community utilizing feature/benefit selling• Created and distributed newsletters, planned outreach events, and implemented new social media plans and strategies• Operated on Entrata, managed leads, reviewed rental applications, verified that all customer complaints were handled promptly and appropriately.

Chapel Hill, North Carolina, United States

• Responsible for assembling and editing promotional videos for UNC’s residency programs• Reviewed video outlines and raw material to create shot decisions according to production vision, while ensuring that the project followed a logical sequence• Operated video and audio equipment to conduct interviews and shoot b-roll

Chapel Hill, Nc

• Lead weekly rehearsals, booked and managed performances/events, and improved internal communication strategies• Utilized Facebook, Instagram, Twitter, Snapchat, and Spotify to expand communication channels with fans• Elevated the group’s public presence through local outreach/gigs, promotional campaigns, and story content• Communicated with Slack and Mailchimp; operated on Google Workspace, and Facebook

Chapel Hill, Nc

UNC E.A.S.E. is a student-run organization that seeks to provide resources to EASE the transition of both incoming and returning international students so that they have an incredible, fun and informative study abroad experience at UNC-Chapel Hill.Each incoming international student is paired with a four-year UNC student. The ‘mentor’ contacts their mentee during the weeks leading up to the student’s arrival, ensuring that all questions are answered prior to departure. As a mentor for two years, I helped facilitate student arrivals from the airport, and checked-in with students throughout the semester. I assisted EASE in planning/publishing social events each month where students and their friends could participate in recreational activities around the triangle.

Ingram Ymca

Supervised groups of 25-30 children (kindergarten - eighth grade), planned daily schedules for campers, implemented YMCA core values.

Communications (Media And Production) And Exercise & Sport Science, Minor In Creative Writing

Activities and Societies: Sigma Alpha Lambda, Carolina Ukulele Ensemble, EASE (Easing Abroad Students Entry), UNC Women's Rugby

Education record

Completed the 24-week Coding Bootcamp from UNC Chapel Hill. Program includes the basics of front-end and back-end technologies including.

Dual-Enrollment, Summer School

Dual-enrollment during High School, Summer Classes