Membership Marketing Director, Cmp
CurrentResponsible for Membership Marketing, Growth and Retention, Brand Strategy and Development. Focused on orientation and Integration of New Members, website design and maintenance, Social Media and Communications. Proficient in Hubspot CRM and inbound marketing; worked in partnership with StoryTeller Media + Communications to leverage the sales & marketing software linking our web pages to HubSpot. Responsible for annual preparation, presentation and adherence to the Membership Marketing Budget. Built brand awareness, targeted steady growth to the point of a Waitlist to join. Worked directly with Staff, Members, Club Committees and the Board of Directors. Cultivated long-term relationships with the Greystone Residential Association, local Chambers of Commerce and the Birmingham Community.
