14 + years experience as a results-oriented account leader with a demonstrated history of executing strategic B2B and B2C campaigns. Skilled at managing media and creative budgets for multiple clients across various mediums including TV, radio, and digital. Provide strong leadership across cross functional teams. Focused on partnering and building lasting relationships, including working with C-suite executives.
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Customer Success DirectorSupersideSan Francisco, Ca, Us -
Associate Group Account DirectorMonks May 2024 - Present -
Senior Account DirectorMedia.Monks Nov 2022 - May 2024San Francisco Bay Area -
Account DirectorMedia.Monks Aug 2021 - Nov 2022San Francisco Bay Area -
Account Director (Now Part Of Monks)Firewood Jan 2021 - Aug 2021San Francisco Bay Area -
Associate Account DirectorFirewood. Jun 2018 - Jan 2021San Francisco Bay Area -
Senior Account ExecutiveEicoff May 2017 - Feb 2018Chicago• Led agency teams on accounts such as Lumber Liquidators, Philips, and a leading online e-commerce client, among others. Provide full agency services including: DRTV, brand TV, digital video, radio, and creative development. • Responsible for allocating and managing yearly budgets of up to $10m+. In addition, consistently look to cut costs and spend wisely. Took the lead in bringing on a new vendor that saved the client 20%.• Experienced presenting to and working with C-suite executives.• Experienced in using tools for qualitative and quantitative insights; including: Simmons, Kantar, Competitrack, Google Trends, and Tableau. • Manage internal creative teams from briefing to storyboards to production, editing, and delivery. -
Account ExecutiveA. Eicoff & Company Oct 2015 - Apr 2017Chicago• Skillfully manage internal and external relationships. Responsible for fostering strong client relationships and directing communication from the company to the client. Also responsible for managing cross-functional teams; creative, media, and finance to ensure each account runs smoothly.•Strategically plan media campaigns and testing opportunities. Review and analyze data to understand and communicate media results and recommend optimizations and key messaging.• Organize and run client meetings and presentations. Responsible for preparing meeting documents and directing discussions.• Create and update client and project documents, including: creative briefs, estimates, flow charts, status reports, and conference reports.• Track competitive activity and analyze trends and changes to assist with client strategy. -
Account CoordinatorA. Eicoff & Company Apr 2014 - Sep 2015Chicago -
Account CoordinatorTgi Systems Jun 2010 - Mar 2014Chicago, Illinois• Responsible for fostering relationships with over 25 customers through timely and professional communication and excellent order management. Using my expertise, assist clients in choosing solutions that will fit within their budget and work within their event constraints. • Multitask daily between several roles, including but not limited to account management, order quoting and estimating, production, accounting and administrative tasks, and project management. • Act as the sole animation coordinator for the LED department. Quote and process animation orders, consult on animation creation, manage creation and delivery with staff animators, and create purchase orders, purchase agreements, and invoicing. • In 2013, acted as the production manager for a 600k+ event that took place over one month in 13 cities. Working across a team, was responsible for product pricing, maintaining an order matrix, facilitating proof approval, production and delivery of all event graphics, coordination with onsite staff, and event wrap up and billing. • Using excellent organization skills and strategic planning, work consistently to protect the bottom line. Through vendor negotiation and order planning, cut costs when possible. Always looking for better materials and ways to save money for all parties. -
InternTgi Systems Jan 2009 - Jun 2010Chicago, Illinois -
Resident AssistantLoyola University Chicago Aug 2007 - May 2009Simpson Hall -
InternPhd May 2007 - Aug 2007Troy, Michigan -
Office AssistantMuirwood Apartments Oct 2005 - Aug 2006Farmington Hills, Mi
Ashley Roby Education Details
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Magna Cum Laude
Frequently Asked Questions about Ashley Roby
What company does Ashley Roby work for?
Ashley Roby works for Superside
What is Ashley Roby's role at the current company?
Ashley Roby's current role is Customer Success Director.
What schools did Ashley Roby attend?
Ashley Roby attended Loyola University Of Chicago.
Who are Ashley Roby's colleagues?
Ashley Roby's colleagues are Camila Rincón Gallardo Pavón, Sofía Forni, Victoria Zelaschi Leveratto, Svitlana Nesterenko, Hadeer Gaballah, Yogaraj Naidu, Diana Murguía.
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1lennar.com
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Ashley Roby
Co-Founder Of Serious Bigtime | Elevating Brands Through Dynamic Commercial & Short-Form ContentNew York City Metropolitan Area4condenast.com, condenastinternational.com, springstudios.com, gmail.com5 +121057XXXXX
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Ashley Roby
Experienced Business Professional In Operational Leadership, Sales, And Business DevelopmentDanville, Ky1kyeye.com -
Ashley Roby
Ossian, In1sf.edu
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