Ashley Roby Email & Phone Number

San Francisco, CA, US

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

Chicago

• Led agency teams on accounts such as Lumber Liquidators, Philips, and a leading online e-commerce client, among others. Provide full agency services including: DRTV, brand TV, digital video, radio, and creative.
• Responsible for allocating and managing yearly budgets of up to $10m+. In addition, consistently look to cut costs and spend wisely. Took the lead in bringing on a new vendor that saved the client 20%.
• Experienced presenting to and working with C-suite executives.
• Experienced in using tools for qualitative and quantitative insights; including: Simmons, Kantar, Competitrack, Google Trends, and Tableau.
• Manage internal creative teams from briefing to storyboards to production, editing, and delivery.

Chicago

• Skillfully manage internal and external relationships. Responsible for fostering strong client relationships and directing communication from the company to the client. Also responsible for managing cross-functional.
• Strategically plan media campaigns and testing opportunities. Review and analyze data to understand and communicate media results and recommend optimizations and key messaging.
• Organize and run client meetings and presentations. Responsible for preparing meeting documents and directing discussions.
• Create and update client and project documents, including: creative briefs, estimates, flow charts, status reports, and conference reports.
• Track competitive activity and analyze trends and changes to assist with client strategy.

Chicago

Chicago, Illinois

• Responsible for fostering relationships with over 25 customers through timely and professional communication and excellent order management. Using my expertise, assist clients in choosing solutions that will fit within.
• Multitask daily between several roles, including but not limited to account management, order quoting and estimating, production, accounting and administrative tasks, and project management.
• Act as the sole animation coordinator for the LED department. Quote and process animation orders, consult on animation creation, manage creation and delivery with staff animators, and create purchase orders, purchase.
• In 2013, acted as the production manager for a 600k+ event that took place over one month in 13 cities. Working across a team, was responsible for product pricing, maintaining an order matrix, facilitating proof.
• Using excellent organization skills and strategic planning, work consistently to protect the bottom line. Through vendor negotiation and order planning, cut costs when possible. Always looking for better materials and.

Chicago, Illinois

Simpson Hall

Troy, Michigan

Farmington Hills, MI