Ashley Whitehead Email & Phone Number

Boston, MA, US

Boston, MA, US

Founded Dundon Burns Publishing in 2022, a publishing house for children's books. - "The Wilds Books: What is a Wombat?" by E. Dundon Burns- "The Wilds Books: What is a Narwhal?" by E. Dundon Burns (to be published 2024)- "Sticky Wicket" (to be published 2024)

New York, New York, US

Built the product marketing function at Doceree starting in 2023. Currently leading the function which includes core product marketing and strategy, sales enablement, and training.

Paris, FR

• Led a global team of specialists and product marketers responsible for the go-to-market strategy for: (1) First-Party Data, Identity & Privacy, (2) Measurement, Analytics & Testing, and (3) Optimization Models &.
• Developed and matured the go-to-market strategy for these offerings, achieving global consistency in messaging and increasing the positive results from client engagements by 50%.
• Managed a global and holistic strategic purview, requiring active engagement and coordination with key partners and stakeholders across Product, Engineering, Analytics, Marketing, Operations and Commercial (both Supply.
• Criteo Go-to-Market representative in industry-wide councils and initiatives, such as the W3C and select IAB/Tech Lab and PRAM committees and working groups.

Paris, FR

• Successfully globalized Criteo’s measurement strategy regarding analytics, attribution, and testing topics (including incrementality, head-to-head testing, and brand lift studies.)
• Scaled advanced analytics, insights, attribution, and testing offerings, such as Incrementality and Brand Lift Studies.
• (Role evolved and scope expanded to include First-Party Data, Identity, and Optimization topics in January 2021.)

Paris, FR

• Managed a team of 35 analysts, data scientists, team leads, and managers bringing together analytics know-how and business acumen to service the analytics and insights needs of advertisers.
• Responsible for all analytics and insights related to revenue growth for the Americas, including insights for clients, direct client engagement, local development of new products and enhancements, ownership of the.
• Advanced the Americas Analytics capability with teams in the US (NYC, SF, Palo Alto, LA, Miami), Argentina, and Brazil.
• Evolved the department’s structure to best service clients, align to the evolving needs and offerings of Criteo as a business while providing both scope and career growth opportunities across all levels.
• Ensured that revenue and other growth metric targets were met by developing reporting, scaling insights, providing detailed custom analytics, informing compensation plans and enabling and informing go-to-market for the.
• (Scope expanded from North America to cover the entire Americas market in December 2016.)

Wakefield, MA, US

The mission of the Improving Web Advertising Business Group is to identify areas where standards and changes in the Web itself can improve the ecosystem and experience for users, advertisers, publishers, distributors, ad networks, agencies and others, and to oversee liaison with existing Working Groups and to create new Working Groups as needed.

New York, US

IAB & IAB Tech Lab introduced Project Rearc in 2020, an initiative where stakeholders across the digital advertising and media supply chain help make the internet a better place for consumers valuing privacy, personalization, and access. A big part of our efforts include agreeing on how the industry will operate without the use of 3rd-party cookies.

Advise entrepreneurs and tech start-ups across digital advertising, online tech, and healthcare in the US and Europe. Scope commonly includes strategies pertaining to product, go-to-market, operations, data analytics, employee engagement.

Guest speaker and panel member for a variety of leadership development and executive presence programs.

New York, New York, US

IAB’s goals are to provide essential industry guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribution, with considerations for addressability, brand safety, ad fraud, and privacy.

New York, NY, US

• Business owner for all attribution, analytics, and insights products.
• Managed 10 analysts supporting the data and reporting needs of 400+ advertisers.
• Architected Verve’s attribution and analytics offerings for advertisers including Foot Traffic Lift which measures the impact of Verve’s advertising on driving incremental in-store visits.
• Responsible for managing relationships with third-party data partners including Neustar, Nielsen, and others.

New York, NY, US

• Product Manager for the Data Infrastructure engineering team driving data architectural integrity and delivering against business needs in support of reporting and analytics offerings and capabilities.
• Scope included enterprise data strategy, infrastructure, data warehousing, reporting systems and related data products.
• Also responsible for managing relationships with third-party data partners.

Mclean, VA, US

Boston, MA, US

B.S., Finance & Accounting (Minors: Philosophy; Music Industry)

M.S., Technology Management