• Led Social Media Marketing for one of the agency’s largest and most complex accounts, while concurrently serving as the Lead for another major client. Main point-of-contact for all Social Media Platform Representatives.• Spearheaded the building of Ad Campaigns, overseeing the allocation, maintenance, and management of budgets exceeding $1 Million monthly.• Earned company-wide recognition for the successful execution of a complete re-consolidation of a client’s Meta ad account structure in less than one week.• Managed daily pacing, monitored campaign performance, and provided comprehensive reporting across various social platforms (Facebook, LinkedIn, Snapchat, Reddit, Nextdoor). Provided recommendations to clients for enhanced performance based on weekly and monthly campaign analytics.• Analyzed and optimized accounts’ performance, focusing on customer ad data and KPIs; including revenue, ROAS, conversions, impressions, clicks, costs, etc.• Played an active role in training and mentoring team members, managing one direct report, and ensuring quality control in client processes, social media platforms, and marketing best practices.• Advised internal channel teams and clients on scalable ad personalization and targeting strategies across multi-channel platforms.• Created in-depth, full-funnel Marketing Media Plans for clients, incorporating specific audience targeting and strategy elements such as Custom Pixels, CRM Lists, Lookalikes, Geo-Targeting, and Demographics.

• Employed Canva Pro, Adobe Creative Suite, and Final Cut Pro to craft organic + paid social media content for the Branch Manager / Senior Vice President across Facebook, Instagram, LinkedIn, YouTube, and TikTok.• Achieved an 900% increase in Instagram followers in less than one year.• Earned company-wide recognition from the Director of Business Development for outstanding marketing designs, content, and social strategy.• Directed end-to-end execution of all major marketing projects and initiatives.• Generated leads through orchestrating brokers‘ opens, open houses, client appreciation events, custom marketing + social media content, informational packets, and more to bolster support for referral partners.• Designed co-branded marketing materials, including E-Blasts, custom gifts, flyers, postcards, etc.• Utilized Agent Advantage, Total Expert, Red Arrow Connect CRMs to monitor and manage databases of prospective clients, referral partners, and existing customers.• Applied advanced Excel skills for scrubbing, formatting, and managing master lists, closed loans, and referral tracking. Implemented ABC categorization of partners based on referral success rates + volume.• Developed a comprehensive understanding of the Real Estate, Housing, Lending, and Mortgage process.

• Developed, managed, and tracked Paid Social Campaigns within Facebook Business Manager and LinkedIn Advertising.• Conducted testing on landing pages using Facebook Pixel Manager and Google Tag Manager.• Created and executed monthly content calendars, incorporating A/B testing for Ads.• Utilized Raven Tools and CallRail to execute Social Media Marketing (SMM) and Search Engine Marketing (SEM) reports.• Copywrote and copyedited blogs, employing Google Ads to integrate Search Engine Optimization (SEO) keyword optimization.• Implemented basic HTML queries for JET’s main website. Proofread and copyedited the new website launch.• Received training on Google Merchant Center and Google Shopping Ad Campaigns.• Acted as main point-of-contact (POC) for assigned clients, handling copyediting responsibilities and contributing to the E-Blast process.

• Conducted a comprehensive audit of VTech and LeapFrog’s YouTube channels, resulting in a 41% increase in engagement and an 11% rise in subscribers within two months.• Created an entire month’s worth of social media content for various platforms and presented it to Leadership.• Coordinated and volunteered in a corporate Public Relations charity event with The Toy Foundation.• Researched and crafted presentations highlighting competitor analysis for both VTech and LeapFrog.• Contributed to weekly conference calls with the Public Relations agency and Marketing team meetings.• Copyedited and routed press releases for effective communication and dissemination.

• Created organic social media content and led all brands’ social platforms.• Designed marketing material such as advertisements and postcards.• Created custom menus for catering events such as weddings, business meetings, graduation parties, etc.• Worked within Microsoft Office to book events, manage event information and communicate with clients.• Utilized WordPress to update information on main website.• Administrative - Directed phone calls accordingly, provided detailed information about services offered & scheduled interviews.

• Oversaw, managed, and developed organic social media content for a diverse range of clients. Industries included Consumer Goods, Hospitality, Legal Services, Restaurants, and more.• Developed, managed, and tracked Paid Social Campaigns within Facebook Business Manager.• Designed content utilizing Photoshop and scheduled content posts through Loomly, Hootsuite and Sprout Social.• Published organic social content on clients‘ preferred platforms inclusive of Facebook, Instagram, Twitter, and LinkedIn.• Derived social media analytics to monitor and enhance content engagement levels on all platforms.• Copyedited business proposals for prospective clients.• Translated an entire clients’ Political Campaign website to Spanish.