Director Of Partnerships
CurrentAs the Director of Partnerships and CRM at Visit Lafayette - West Lafayette, I spearhead strategic initiatives to foster collaboration with local attractions, restaurants, shops, and hotels. My role encompasses cultivating partnerships, developing innovative marketing strategies, and harnessing CRM tools to enhance visitor experiences. My role has expanded to incorporate data management responsibilities, including crafting captivating video content and overseeing our SimpleView database system. Previously, I served as the Director of Sales, where I facilitated meetings, conventions, group tours, weddings, and reunions in our area, guiding clients towards optimal venues and services. Over my tenure, I've held varied titles within the organization, consistently delivering excellence in partnership development and sales.