• Coordinated with Los Angeles Chapter Representative and fellow Campus Ambassadors to increase diversity and accessibility within the music industry.• Actively curated immersive programming to increase membership in the San Diego area.• Increased membership through program advocacy and tracks promotional activity for future events.

• Initiated and manage LinkedIn page, driving organic growth to 150+ followers with over 4k post impressions.• Developed and executed comprehensive social media strategies to drive brand awareness, client leads, and follower growth.• Captured and created promotional content as needed (Photoshop, Canva).

• Created various Marketing Proposals to increase user retention and brand awareness.• Worked with Founders to identify various business growth models for app longevity.• Managed sponsorship and partnership conversations with local influencers and concert promoters.• Created varying marketing assets as needed (Canva, Capcut, etc.).

• Managed budgets totaling $1.3M+ for the execution of Horizon as well as the Sun God Festival.• Directed a team of over 50 students to guide booking and negotiation strategies as well as event day logistics. •Spearheaded logistical, talent buying, and operational aspects of Horizon and Sun God Festival.•Successfully increased attendance counts for Horizon 2023 by 50% since previous Horizon (Horizon 2020).• Directly negotiated talent contracts with booking agents for all festival concert bookings.• Fostered relationships with booking agents and artist teams in order to facilitate booking and advancing processes for UCSD's college festivals. • Coordinated with Marketing Department in addition to City and University officials to provide a safe and engaging experience for attendees.•Curated event visions for Horizon, a two-day winter concert series featuring up-and-coming talent and student performers, and Sun God Festival, a large daytime music festival featuring nationally touring artists.

• Worked with Regional Marketing Director to differentiate marketing budget allocation according to genre, venue capacity, and show locations. • Researched new marketing tactics and giveaway partners for upcoming shows of varying genres to increase ticket purchases and artist awareness. • Operated ROME software to create on-sale trackers for upcoming shows and edit ad plan budget allocation. • Created and submitted social media promotional campaign requests in CitizenNet to reach target audiences. • Wrote curated ad copies in English and Spanish for various social media platforms.• Submitted admats to 3rd party graphic designers for the creation of marketing assets

She is the Music is a nonprofit organization working to increase the number of women working in music - songwriters, engineers, producers, artists and industry professionals. Through their Connect TogetHER Virtual Mentorship program, I am fortunate to have access to a one on one mentorship with an industry professional, live workshops to gain knowledge about the industry, and complete an industry project related to my mentorship field.• Created a specialized hypothetical marketing campaign for Rosalía’s upcoming album release with the guidance of mentor Cayetana Smith at Lionfish Entertainment.• Participated in weekly meetings with industry professionals and workshops for women aspiring to grow in the music industry to gain insight on potential career paths.

The Associated Students office of Concerts & Events (ASCE) is the student programming board responsible for some of the longest-standing campus traditions at UC San Diego, such as You At The Loft, Bear Gardens, and the Sun God Festival. Utilizing student input, we pride ourselves in catering to our student body by curating a diverse range of events. As a Special Events Coordinator, I work alongside my team to curate a comprehensive, diverse, and exciting calendar of events.• Advanced and was a frequent point of contact for 10+ vendors for our annual Sun God Festival, a day-long music festival catering to over 15,000 students.• Spearheaded our annual open-mic night, including scheduling various performers throughout the event as well as ensuring the proper tech equipment is available

• Organized and designed merchandise displays according to trends, school events, and promotions. • Effectively handled in-person and over-the-phone order and shipment inquiries while problem solving supply chain issues due to COVID-19.• Maintained updated knowledge of store promotions and ongoing sales while advertising upcoming school events.• Trusted to authorize in-store and online returns and exchanges as well as textbook rentals.

• Worked with Festivals, Special Events, and Marketing teams to plan various online and in-person events for over 40,000 students• Assisted in backstage management for a week-long virtual concert series, which fostered over 5,000 attendees• Consistently updated online ticketing database during in-person events to ensure accurate attendee counts

e.l.f. Cosmetics is an American cosmetics brand based in Oakland, California passionate about providing inexpensive, high-quality products for people of all ages. As a Supply Chain Intern, I worked closely under the Director of Operations, Distribution, Logistics and Transportation to learn about supply chain management and problem solving in the world of businesses operations.• Completed various cost-benefit analyses to help determine overtime allocation, shipping methods, potential packaging vendors, and alternative 3PL providers.• Scouted and contacted potential third-party packaging vendors for future product lines.• Kept an updated inventory of SKUs that would be included within holiday bundles for multiple retailers.