Ashley Hight Email & Phone Number

• Project managed cross-team Control Management initiatives including transformation projects, sales practice uplifts, tool launches, and team engagement initiatives to align with organization objectives• Lead and advise on communication strategies for cross-team work streams to encourage business partner alignment, deadline adherence, policy updates and changes, in addition to executive-level communication and external, regulatory communications• Formalize project management practices via the development and implementation of comprehensive project management frameworks, templates, and reporting procedures• Ensure capture and documentation of regular and recurring processes within the team including reporting procedures, exam reviews, data analysis, and more to adhere to review and regulatory requirements• Regularly complete process and project reviews to identify areas for efficiency and risk reduction

• Lead and execute communication plans to support field performance across the US • Work with stakeholders, business partners, and leadership to create and prioritize key partner content delivery to the field• Develop human-centered design methodology with key stakeholders, partners, and process managers to drive design improvements• Propel organization’s strategic vision, project plans and goal attainment that drive business expansion opportunities to the US Business through successful field marketing & communication programs• Research and implement innovative tools and processes to help solve complex business issues from strategy to execution

• Enable a high-performing Marketing team by establishing six programs to strengthen engagement and satisfaction scores in three categories: work-life balance, learning and development, and barriers to execution• Develop and launch communication strategy around transformation and team engagement programs including monthly newsletter, executive communications, and top-down talking points to share relevant progress• Manage connecting over 50 team-leading Marketers across five time zones for leadership trainings and meetings• Mentor, coach, and train other project and engagement managers on agile best practices, frameworks, and methodologies• Expedite stakeholder alignment, including the SVP of Marketing, Marketing team cohesion, and risk mitigation of engagement activities while ensuring feedback loops close the engagement lifecycle• Build awareness of, and passion for, the business strategy amongst a team of 600 international Growth Marketers • Serve as a key, strategic partner to senior Marketing executives to plan and prepare effective, thoughtful internal communications that engage and inspire leaders and associates, including development of narratives, key messages, presentations, and Q&A opportunities

New York, New York

• Support the Saks PR strategy through securing media placements and individual partnerships, event planning, producing charitable initiatives and managing key leadership press• Drive outcomes by bringing measurement to outreach approach and creation of press releases, media alerts, executive commentary, and distribution of these materials to select media• Support Saks Fifth Avenue Foundation communications, increasing media placements by 60% year over year• Develop in-market PR strategy and execution at Saks locations across the US including press placements and event activations• Formulate partner and spokesperson strategies; oversee their experience through contract negotiation, securing interview opportunities and on-site support at events• Proactively outreach to generate press placements and maintain media relationships• Manage VIPs, media partners and senior executives at high-profile events - schedule interviews, create talking points and offer on-site support• Build and maintain relationships with members of the media in key areas— business, retail, philanthropy, corporate practice, women's and men's fashion—including print, broadcast and digital• Create media materials including press releases, media alerts, pitches, executive bios, etc.• Create press summaries/recaps, manage press budgets and attend internal/external partner meetings

• Construct digital marketing strategies for civil society partners including Non-Governmental Organizations to ensure omni-channel marketing cohesion among email, social, and web channels• Develop public relations materials including press releases, fact sheets, media alerts, news pitches and other externally facing materials• Compose summaries and reports on communications activities for internal reporting• Advise on social media strategies concerning the Civil Society Division via the organization’s specialized social media platforms• Build and execute digital marketing strategy including SEO, email marketing and fundraising• Support execution for International Youth Day by seeking speaker opportunities, programming live, digital events and engaging followers in conversation• Design and develop marketing and communication materials using Adobe Suite and iMovie• Advise on the omni-channel marketing strategy and review content before distribution for the United Nations Civil Society Unit

Greater New York City Area

• Complete policy research to better report and present findings in communications strategies around Levi’s Water

• Establish digital marketing practices around brand strategy, growing social media followers by 212% over two years• Manage brand representation across digital marketing platforms• Develop customer and partner acquisition strategies through SEO, SEM andtargeted display campaigns• Create media materials including press releases, media alerts, pitches,executive bios and manage distribution• Develop digital media, event and public relation strategies for US store markets including internally created content to drive brand message• Work collectively with Art Director to plan and create original content via on location and in-studio shoots for editorial, social and campaign usage• Work cross functionally to manage the customer experience through content, navigation, digital media and paid social• Measure performance of e-commerce and digital marketing campaigns and assess goals via ROI and KPI• Maintain cohesive storytelling throughout the brand's digital spaces including social media, blog, website, paid search and paid social channels• Write and deliver press releases/ pitches with a variety of trade publications in digital, social, media and experiential marketing• Create and execute influencer initiative around different target strategies (i.e. awareness, collection launches and in-market

Washington D.C. Metro Area

• Lead launching of a start-up company from its infancy including creation of brand deck used for PR and partnership pitching• Establish PR and marketing efforts by creating social media profiles, establish online presence through media placements• Launched SEO and SEM strategies using Google Marketing Platform• Create, build and maintain social media presence and following on key outlets, grew Instagram by 25K followers before launch• Develop relationships and professional agreements with key industry leaders and vendors• Write and deliver press releases/ pitches with a variety of tradepublications in digital, social, media and experiential marketing around the wedding, bridal and eventing spheres • Create and maintain product description pages and other basic e-commerce activities • Deliver weekly social media strategy and reporting + monthly PR and SEO strategy and reporting• Create original pages, images then plan and execute digital strategy on Instagram, Facebook, Tumblr, Pinterest and Youtube

Greater New York City Area

• Manage sample requests, tracking and maintenance• Assist in press day planning and execution for FW15 Collection• Assist in VIP and high profile sampling and loans complete with NDA• Maintain cleanliness of showroom and send samples to clients/ requests.• Compile daily media reports and distribute to corporate team.• Prepare, package and ship apparel for magazines and clients. • Oversee and edit credits in upcoming issues of fashion publications.

University Of Kansas

• Represent a global market on the University of Kansas campus and major social media outlets.• Plan and execute six tactics to endorse the brand and appeal to the target market.• Attend bi-weekly conference calls and report to manager’s location in Washington D.C.

• Represent a global market on the University of Kansas campus and on social media outlets.• Plan and execute tactics including three main events and five micro-tactics.• Attend bi-weekly conference calls and complete reports to managers in Washington D.C.